Cazzesman wrote:
get rid of the hacks wrote:
Yeah but sponsors must allow for a "risk factor" when sponsoring an AFL club. 40+ young guys with money that the public and press target, and that are pursued by women in nightspots.
A sponsor must be willing to accept the chance of some minor indescretions during a year. If not they should place their sponsorship elsewhere. This is all part of the risk/reward factor of sponsoring an AFL club.
This incident dosn't seem to be anything extraordinary that will have a great impact on the club's perception.
Sorry Hack but that is uninformed drivel. Do you think the TAC write a 'risk factor' for 2 or 3 Collingwood players being nabbed for .05. 2 is fine but any more is too much Does Nike write a 'risk factor' for Tiger having 10 mistresses. 5 is fine but 10 is just over the bench mark. Why should any Company paying 2.5 Million over 3 years have to put up with the person/business/club tarnishing their brand?
It's not a risk factor, it's an assessment of what the perception is by the people who buy their product. The worse the perception the more likely the plug gets pulled. The media help fuel that perception, infact they damn near engineer it. And at the moment the media are having a field day in a slow news week.
Tiger's Sponsors have jumped off because the media have wound up the huddled masses to such an extent that it was effecting sales for his Sponsors. That's where the risk is. Tiger has sullied their brand in the eyes of the public because the likes of Conan and Leno are tearing him a new one every night and the Sponsors names are part of the gag.
Every time the latest incident has been mentioned, the media has taken great joy in reading out the entire litany of past indiscretions by Carlton Footballers. The latest incident now becomes another red pin head on board full of red pin heads. That's what the Sponsors see.
How would you feel being a Carlton Sales rep trying to sell Carlton to a possible Sponsor. The 1st thing the would be Sponsor says is 'When does it stop?' The 2nd is 'What are you doing to Stop it?'
Do you think the witty Salesman says..........'Boys will be boys, get over it! Now about that big fat cheque.'
People are dreamin if they think this has no effect in the real world of dollars and cents and it's just a minor thing to be laughed off with....'He was just letting off steam'.
Regards CazzesmanSorry Cazz its not drivel.....of course there is a risk to sponsoring a football team.
Sponsors make a deal with a mature CEO and then hope the whole team will act in the best interests of their brand.
You the sponsor cannot control the actions of 40+ different personalities who are now representing your brand.
How many clubs have been incident free over a sustained period ?
BTW i thought the Tiges also had a TAC sponshorship cancelled.
Tiger just showed how big the risk is as he was able to portray himself as a Saint that wasn't.
Lucky he fit in with Nike's slogan "Just Do It"
Squeaky clean Federer has probably just become the worlds "safest" bet for major sponsors.
I am not saying incidents do no do harm to the marketing dept.
In this case not enough has surfaced to form a strong negative opinion about anyone, but the opportunity for the press to recount past indescretions is hurtful.
But why is all the blame on these 2 players ?
If there was a big club piss up on a boat it is stupidity to allow drunken footballers to stay at Crown with their 5000 cameras.
Maybe the admin should have learnt from FEV and placed a total ban on all Carlton players entering Crown except for official AFL functions.
Crown attracts Melbourne's underworld, gamblers, drug dealers, scammers and low lifes. A club wide ban on this place would be sensible.
Maybe the football dept. should have made arrangements for drunk players to stay at a more discrete location.
Football clubs cant guarantee sponsors an incident free 3 years behaviour by it's players.
The sales rep can guarantee 20 pics of Judd a year a year with their logo on show.
The rep can guarantee all the positive exposure that the club is in control of.
There is also a reason that football clubs are mainly sponsored by companies targeting males, because they are more tolerant of male indescretions.