johntall wrote:
Rumour has it that the current "circumcised" monogram that replaced the "notches" monogram was instigated by a board member keen to "modernise" the corporate logo. It was done during a dark period of Carlton's history, and was nothing more than a desperate act to look as though the committee was actually doing things. The process involved getting out a ball point pen and filling in the offending notches. No designers were engaged. No research gathered. Just a desperate act by a self important official. Last year I spoke to a Carlton big-wig and he told me that the "notches" monogram remained the favoured version, but fact was we were 'stuck' with the current monogram. He encouraged me, and supporters, to contact the big man himself and push for restoration of the "notches" logo.
I contacted Stephen Gough more than once to compain when the monogram was changed. We exchanged
a few '' in your face '' type letters, and had some robust phone conversations.
My contention at the time was the club letterhead had simply been transferred to the club guensey, a point which Goughie eventually conceded.
Each version of the monogram over the past decade has looked cheaper and inferior to the previous one.
Why someone within the club would bring about this bastardisation of the club guernsey is beyond me.
How should a Carlton monogram look? As i have posted previously, have a look at any photo of John Nicholls
in action, it doesn't get any better than that.
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