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hystericego
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PostPosted: Tue Nov 13, 2007 9:09 am 
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Adrian Gallagher
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There is no point in demographic's of a papers readership , its a great step in forward thinking , i dont buy "il globo" the italian version of the greek one , but i read my parents copy when i am over !
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tommi
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PostPosted: Tue Nov 13, 2007 11:04 am 
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Bruce Doull
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Well.............

what's JUDD.................?

i think if you look closely................?


























hiz GRIK..................!


kindest regards tommi

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Synbad
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PostPosted: Tue Nov 13, 2007 12:31 pm 
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Bruce Doull
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dadadadada wrote:
thrylos7 wrote:
I mentioned it to a few people who knew me around the soccer scene, as well as a few connections i have with the club, but someone else could of shared the same idea, i don't know

Wasn't just for the Greek community, the club has an untapped market when it comes to ethnic communities in Victoria, so hopefully it can establish a decent support and fan base throughout the Italian, Arabic, Greek communities that are populate the state.

If that means an extra 3-4k members, then it will be a decent financial return for the club...


I would say this type of promotion is a waste of money. Good idea in 1957 but not 2007. What is the average age of this newspapers readers ... age 50 plus ... so they either like aussie rules or don't ... if they like aussie rules, they either like Carlton or they don't ... basically it is not an "untapped" market. Untapped markets are more your asian, african and arabic as they are more recent immigrants.

What is the level of migration of people from Greece in the last 5-15 years compared to asian, african or arabic immigrants ... see my point.


Believe it or not my uncle is 82, lived in Brunswick since he arrived and has held a membership since the late 60s....He is also a massive Sth Mlb Hellas fan...

But i know a few Greeks and Italians over 60 who have been Carlton members for YEARS....
I reckon were quick to pidgeon hole...

Good idea..... cos they all have kids and grandkids and most of the LAKONES LAKEDAEMONES SPARTANS (all means the same thing)are in Brunswick/Coburg/Carlton... and is a massive Carlton supporter base//

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tommi
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PostPosted: Tue Nov 13, 2007 12:53 pm 
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Bruce Doull
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MASSIVE..............!


kindest regards tommi


























:wink: ...................!

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thrylos7
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PostPosted: Tue Nov 13, 2007 12:55 pm 
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Harry Vallence

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Synbad wrote:
dadadadada wrote:
thrylos7 wrote:
I mentioned it to a few people who knew me around the soccer scene, as well as a few connections i have with the club, but someone else could of shared the same idea, i don't know

Wasn't just for the Greek community, the club has an untapped market when it comes to ethnic communities in Victoria, so hopefully it can establish a decent support and fan base throughout the Italian, Arabic, Greek communities that are populate the state.

If that means an extra 3-4k members, then it will be a decent financial return for the club...


I would say this type of promotion is a waste of money. Good idea in 1957 but not 2007. What is the average age of this newspapers readers ... age 50 plus ... so they either like aussie rules or don't ... if they like aussie rules, they either like Carlton or they don't ... basically it is not an "untapped" market. Untapped markets are more your asian, african and arabic as they are more recent immigrants.

What is the level of migration of people from Greece in the last 5-15 years compared to asian, african or arabic immigrants ... see my point.


Believe it or not my uncle is 82, lived in Brunswick since he arrived and has held a membership since the late 60s....He is also a massive Sth Mlb Hellas fan...

But i know a few Greeks and Italians over 60 who have been Carlton members for YEARS....
I reckon were quick to pidgeon hole...

Good idea..... cos they all have kids and grandkids and most of the LAKONES LAKEDAEMONES SPARTANS (all means the same thing)are in Brunswick/Coburg/Carlton... and is a massive Carlton supporter base//


Monday's is also when the English / Youth section of the Neos Kosmos comes out

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tommi
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PostPosted: Tue Nov 13, 2007 12:58 pm 
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Bruce Doull
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I read that one.............

it's a little easier...............!


kindest regards tommi























my favorite bits are when they talk about the marbles...............!

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Synbad
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PostPosted: Tue Nov 13, 2007 1:04 pm 
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Bruce Doull
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tommi wrote:
I read that one.............

it's a little easier...............!


kindest regards tommi























my favorite bits are when they talk about the marbles...............!


Theyre only marbles whilkst theyre seperated from their true home.... The Acropolis...

Give em back! :wink:

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dadadadada
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PostPosted: Tue Nov 13, 2007 1:09 pm 
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Harry Vallence

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thrylos7 wrote:
Synbad wrote:
dadadadada wrote:
thrylos7 wrote:
I mentioned it to a few people who knew me around the soccer scene, as well as a few connections i have with the club, but someone else could of shared the same idea, i don't know

Wasn't just for the Greek community, the club has an untapped market when it comes to ethnic communities in Victoria, so hopefully it can establish a decent support and fan base throughout the Italian, Arabic, Greek communities that are populate the state.

If that means an extra 3-4k members, then it will be a decent financial return for the club...


I would say this type of promotion is a waste of money. Good idea in 1957 but not 2007. What is the average age of this newspapers readers ... age 50 plus ... so they either like aussie rules or don't ... if they like aussie rules, they either like Carlton or they don't ... basically it is not an "untapped" market. Untapped markets are more your asian, african and arabic as they are more recent immigrants.

What is the level of migration of people from Greece in the last 5-15 years compared to asian, african or arabic immigrants ... see my point.


Believe it or not my uncle is 82, lived in Brunswick since he arrived and has held a membership since the late 60s....He is also a massive Sth Mlb Hellas fan...

But i know a few Greeks and Italians over 60 who have been Carlton members for YEARS....
I reckon were quick to pidgeon hole...

Good idea..... cos they all have kids and grandkids and most of the LAKONES LAKEDAEMONES SPARTANS (all means the same thing)are in Brunswick/Coburg/Carlton... and is a massive Carlton supporter base//


Monday's is also when the English / Youth section of the Neos Kosmos comes out


And the youth that might read this paper on a Monday most likely read the Herald Sun seven days a week and most likely a 100% percent of them already follow a AFL team. Therefore they are not part of the "untapped" market and this is where the club needs to focus on. I doubt any young Carlton supporter of greek heritage is going to rush and buy a membership purely on the basis that they saw an advertisement in the greek newspaper or a Carlton supporter from an italian heritage do the same because they saw an advertisement in an italian newspaper.
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Stefchook
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PostPosted: Tue Nov 13, 2007 1:18 pm 
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Wayne Johnston

Joined: Mon Feb 28, 2005 9:36 am
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dadadadada wrote:
And the youth that might read this paper on a Monday most likely read the Herald Sun seven days a week and most likely a 100% percent of them already follow a AFL team. Therefore they are not part of the "untapped" market and this is where the club needs to focus on. I doubt any young Carlton supporter of greek heritage is going to rush and buy a membership purely on the basis that they saw an advertisement in the greek newspaper or a Carlton supporter from an italian heritage do the same because they saw an advertisement in an italian newspaper.


I doubt whether it's intended to produce an instant result. For that matter, I doubt if ads in Aussie newspapers often produce an instant result. Presumably it's about increasing the profile of our 'brand' in the long-term and enjoying the long-term benefits of support and membership that come from that. If the Greek community can be persuaded that Carlton is their team, then over time it will increase pressure on Greeks to support Carlton whether born into Carlton supporting families or not.
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thrylos7
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PostPosted: Tue Nov 13, 2007 3:36 pm 
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Harry Vallence

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Stefchook wrote:
dadadadada wrote:
And the youth that might read this paper on a Monday most likely read the Herald Sun seven days a week and most likely a 100% percent of them already follow a AFL team. Therefore they are not part of the "untapped" market and this is where the club needs to focus on. I doubt any young Carlton supporter of greek heritage is going to rush and buy a membership purely on the basis that they saw an advertisement in the greek newspaper or a Carlton supporter from an italian heritage do the same because they saw an advertisement in an italian newspaper.


I doubt whether it's intended to produce an instant result. For that matter, I doubt if ads in Aussie newspapers often produce an instant result. Presumably it's about increasing the profile of our 'brand' in the long-term and enjoying the long-term benefits of support and membership that come from that. If the Greek community can be persuaded that Carlton is their team, then over time it will increase pressure on Greeks to support Carlton whether born into Carlton supporting families or not.


You have hit the nail on the head

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The Shag
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PostPosted: Tue Nov 13, 2007 3:40 pm 
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Mike Fitzpatrick

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good thing they didnt accidentally put the greek one in the sun...could have been dangerous...

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Donstuie
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PostPosted: Tue Nov 13, 2007 3:41 pm 
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Bruce Doull
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In recent years I have seen a lot more Greeks and Italians supoprting the filth than the Blues, so anything to increase our supporter base in these communities cna only be good.

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Synbad
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PostPosted: Tue Nov 13, 2007 6:57 pm 
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Bruce Doull
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Donstuie wrote:
In recent years I have seen a lot more Greeks and Italians supoprting the filth than the Blues, so anything to increase our supporter base in these communities cna only be good.




Greeks were inner city migrants and were mostly settled originally in the Collingwood/Fitzroy/Richmond/StMelb/Brunswick/Sth Melb areas.

Most support Collingwood Richmond and Carlton.. Collingwood would be most and Richmond and Carlton next.

Though i do know a few who support and have always supported North for the clours..

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vangipuss
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PostPosted: Wed Nov 14, 2007 7:22 am 
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Garry Crane

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Quote:
In recent years I have seen a lot more Greeks and Italians supoprting the filth than the Blues, so anything to increase our supporter base in these communities cna only be good.


Alot more of everything has been going for the filth in recent years. Wait till we start winning. I doubt you would say that the filth had more Greek and Italian supporters in the mid 90's.
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simonverbeek
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PostPosted: Thu Nov 15, 2007 8:45 pm 
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Trevor Keogh

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The club is obviously spreading its wings far and wide in relation to membership advertising.

There was a big ad on page 11 of the Australian Jewish News today for Carlton memberships.

I;m not the most avid reader, but I can't say I've ever seen a footy membership ad in the paper before.

Carlton is thinking big and thinking laterally. Nothing is out of bounds for the Blues' admin at the moment - Not star opposition players, not star opposition administrators, not potentional sponsor, not potential coaches, not potential fitness guys, not even random ewspapers....We'll have a crack at anything!!!!

And why not, the Blues are coming.......

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tomalvin
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PostPosted: Fri Nov 16, 2007 1:39 pm 
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Bruce Comben
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I thought it said,

Mad, Sik, You-le, My God, Re! Blues 08.

But the other stuff is good too.
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Dominator_7
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PostPosted: Fri Nov 16, 2007 1:43 pm 
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Geoff Southby
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tomalvin wrote:
I thought it said,

Mad, Sik, You-le, My God, Re! Blues 08.

But the other stuff is good too.


A Grade comedy :roll:

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Blues Forever
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PostPosted: Fri Nov 16, 2007 2:04 pm 
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Garry Crane

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Since when do Greeks barrack for Carlton? I thought they barracked for Hawthorn, Richmond and Collingwood. The Italians barrack for Carlton, not the Greeks.
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Dominator_7
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PostPosted: Fri Nov 16, 2007 2:15 pm 
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Geoff Southby
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Blues Forever wrote:
Since when do Greeks barrack for Carlton? I thought they barracked for Hawthorn, Richmond and Collingwood. The Italians barrack for Carlton, not the Greeks.


Since always :-D

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Sergeant.Blue
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PostPosted: Fri Nov 16, 2007 2:22 pm 
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formerly blue-insider
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Dominator_7 wrote:
tomalvin wrote:
I thought it said,

Mad, Sik, You-le, My God, Re! Blues 08.

But the other stuff is good too.


A Grade comedy :roll:


Don't. Get. Cut...

Funny stuff there Mr.Alvin :-D

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