Cazzesman wrote:
london blue wrote:
frank dardew wrote:
Exactly ABNS it is an entirely appropriate and measured and methodical process by a board in assessing a report that effectively advocates fundamental structure change to most of the organisation and particularly the engine room of the club
As if any nuffies such as Morris Browne Pooper Ralph Edmund Healy one have led an organisation effecting significant change management or have the intelligence to understand that is what is going on here
They are essentially dumb football journalists for goodness sake if they understood these sort of things they wouldn’t be reporting on football
Frank, I agree with you about the journalists.
However, an experienced and sensible view of organisational change would suggest this has been handled appallingly.
The review agenda was the right one. External advisors was sensible.
I know the PWC process very well. The handling of this situation will be used as a useful case study on how to ‘lose’ the comms game which is a critical component of org change.
LB how should the Club have handled the Comms Game?
Regards CazzesmanCazz, ill start by flipping it around. Luke would not have asked for the firestorm that he and the club are dealing with at the moment. A good comms game in organisational change minimises (often ahead of the game) the noise. A good comms game controls the agenda. Stakeholder management is important, professional football is highly emotive, even more important.
To answer your question more directly, i believe the club made a mistake not staying ahead of the message. After the club (perhaps Luke himself) announced the review publicly it made the mistake of having DT as the single point on comms ie the same person primarily under review. It’s a very narrow approach and triggers the scenarios they are no doubt scrambling with now.
The media does what they do. The club knows that. Its the clubs job to manage the media, manage members, manage the message to staff and players.
It’s a tough gig org change, managing communications is often the make or break.