Carlton set to announce big profit & new 4yr Hyundai deal

SurreyBlue · **Joined:** Mon Feb 28, 2005 8:32 am **Posts:** 10479

Really good news on all fronts.
Clearly financially have turned the corner.
Well done Sticks and comp.
Won't stop the doom & gloom on here though. :hitcomputer:

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

SurreyBlue wrote:

Really good news on all fronts.
Clearly financially have turned the corner.
Well done Sticks and comp.
Won't stop the doom & gloom on here though. :hitcomputer:

There's a way to go yet Surrey as I know you know.

But through greater transparency comes greater accountability and in 2014 the supporter base will have a much clearer understanding of where the club is at and where it's going. The time's come to change tack a little with regard to the operations and expectations of the club that was poorly outlined in the 'Blue Print' Strategic Plan. While this is still a working document (until 2015) - strategic plans are never fixed - they should provide flexibility for an organisation and Carlton will 'look' like a more professional outfit because of it.

SurreyBlue · **Joined:** Mon Feb 28, 2005 8:32 am **Posts:** 10479

I'm not going to get into this too much but will say this;
The club told us they wanted to build the football department up and don't expect to see a big surge against our debt just yet. They mentioned it was going to be managed. Off memory they were expecting to make in-roads to the debt last year, but don't quote me.

The other point being missed is that a minority, rightly or wrongly wanted a change of coach. This was always going to have an impact on our bottom line. Incidently they are the some people now screaming about our debt and admin.

Now, do we need a change at the top end, as in President and CEO, etc., maybe but I want to see the alternative and I want to see their plans before voting for a change. The fact Sticks has said he will move on next year brings everything to a head but it does not mean we are moving in the right direction until we see the alternative. Personally, I think CEO needs to be changed asap but again, who is available and what can they offer.

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

SurreyBlue wrote:

The fact Sticks has said he will move on next year brings everything to a head but it does not mean we are moving in the right direction until we see the alternative. Personally, I think CEO needs to be changed asap but again, who is available and what can they offer.

Sticks has no alternative but to move on, so you will see an alternative in due course.

frank dardew · **Joined:** Mon Feb 28, 2005 12:38 pm **Posts:** 7640

Good result and moving in right direction -however part of the role of both CEO and Chair is succession planning and don't see much of that or if they are doing that it isn't readily apparent

In the CEO role I would like the club to look outside the football industry - someone of the ilk of Campbell Rose would be excellent

camel · **Posted:** Wed Nov 13, 2013 2:28 pm

Here's the official word from Hyundai...

Quote:

Hyundai and Carlton Football Club Renew Partnership

Hyundai extends major sponsorship of Carlton Football Club (CFC) through to 2017
Hyundai and CFC partnership now in its 18th year - making it one of the game’s longest running sponsorships
Celebrations coincide with the arrival of new star player Dale ‘Daisy’ Thomas to CFC
Visy Park hosts sponsorship signing ceremony for Hyundai & Carlton Football Club

13 November, 2013 – Hyundai Motor Company Australia has announced the extension of its major sponsorship of the Carlton Football Club for a further four years. It means Hyundai will remain Carlton’s Joint Major Partner, and the official vehicle supplier of the team, until the end of the 2017 AFL Premiership season.

The occasion was celebrated at the club’s home ground, Visy Park, and coincided with the arrival of new star recruit Dale ‘Daisy’ Thomas who has joined the Blues on a 4-year contract.

Carlton Football Club and Hyundai Motor Company have created an enduring partnership based on shared values of inclusiveness, fairness, belonging and a strong commitment to their supporters. The association commenced in 1995 and in that same year the club won its 16th AFL Premiership.

In the same period, Hyundai has achieved leader board success, almost tripling its annual sales while winning numerous awards and accolades from the automotive industry and consumers. Today the company is recognised as the fastest growing automotive brand globally, and ranks fourth in Australia for total car sales.

“At Hyundai we look for longevity, endurance and synergy in our brand sponsorships and we have enjoyed a longstanding and very positive relationship with the Blues,” said Oliver Mann, Marketing Director Hyundai Motor Company Australia. “We love the tradition and the passion the club brings to the league, and we value the relationship we share with Carlton management, the players and their loyal fans.”

The partnership will continue to see the Hyundai logo adorn the front of Carlton’s home guernsey and the back of the away guernsey, along with extensive on-field brand representation.

Striving to deliver amazing experiences for their supporters all Carlton members benefit from the Hyundai sponsorship saving up to $1,000 on any new Hyundai car purchase.

AGRO · **Posted:** Wed Nov 13, 2013 2:37 pm

DocSherrin wrote:

Cazzesman wrote:

Funny? If you read TC regularly you might be led to believe by some all knowing guru's that Swanny is struggling.

Go figure :smoking:

Now wait for the 'Yeah But'ers' to set their keyboard alight. :lol:

Regards Cazzesman

He has struggled though C'man! We're still a sponsor down on where we should be! 'But' I'm more than happy to congratulate Greg and Anthony when necessary. He's batting about .500 in my book.

You're pretty generous Doc, no-one has batted at even .400 in the Majors since 1941. :wink:

tap in 79 · **Joined:** Fri Mar 04, 2005 10:58 am **Posts:** 2129

DocSherrin wrote:

tap in 79 wrote:

The quality, colour and spectacle of it all...and yet Carlton gets rewarded with just $100,000? That really isn't good enough. The AFL owes Carlton a bit of money as far as I can see it.

I think it's reasonable. You can't buy that exposure - so there's always another way to look at it other than the 'promoter' taking all the cash from the 'performers'. We may have put on a show, but the AFL put on the show.

Premier: $1.21m, Losing grand finalist: $660,000, Preliminary finalists: $330,000, Semi-finalists: $110,000, Elimination finalists: $71,500. I'd like the AFL to push the prizemoney angle a bit more in their marketing. $1.21 million is a nice chunk of change. Hawks would probably have made that again on merchandise sales.

camelboy wrote:

Quote:

...club figures showing it recorded a 380 per cent spike in media brand exposure since Malthouse's arrival...

If true, that's quite astonishing.

You should have seen how many people downloaded the app. Incredible. There's a lot of Carlton supporters out there. The challenge is to get them to part with their cash and for that cash to go directly to the clubs' coffers.

Doc Sherrin, I respect your opinion on this topic. What do you think is a fair reward for winning the premiership? 1.21 m, preliminary finalists: $330,000 etc

Can you just clarify from your viewpoint do you think the price is ok, or do you think more prize money should be given?

I think it should be increased. I still think the AFL should be grateful Carlton (and Richmond) assisted them in the 2013 finals with great PR and a real vote of confidence via 94,500 people.

Bluey44 · **Posted:** Wed Nov 13, 2013 5:57 pm

Jeez the response to this thread was predictable.

I suspect a balanced view is closer to reality.

Credit to Swanny - this is a great get.
Credit also to the strategists / powerbrokers / invisible forces at the club who understand that to get cash you need razzle dazzle. Mick and Dale provide that.

Fancy holding off on scheduling a media event for Dale until you had your impending sponsorship deal ready to announce at the same time?
Maybe some of those who bitched out the PR team at the time of Dale's signing feel a bit of remorse?

At the same time,
This doesn't make up for the failure of 'the blue print',
And I think Swanny performance still leaves a fair bit of room for improvement.

But as Doc said,
A bit of credit where credit's due.

Now to build on that - build the substance behind the showmanship.
Money doesn't equal premierships.

99prelim · **Joined:** Tue Oct 17, 2006 11:01 pm **Posts:** 3561

So what's the sponsorship worth?
And, how does it compare to other clubs' major sponsors?
Any other sponsors waiting in the wings?

TruBlueBrad · **Posted:** Wed Nov 13, 2013 7:41 pm

Bit of a clean up here.

Let's try sticking to the topic thanks guys :thumbsup:

Navy Blue Horse · **Joined:** Mon Feb 28, 2005 2:39 pm **Posts:** 15848

How's our debt looking?

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

tap in 79 wrote:

Doc Sherrin, I respect your opinion on this topic. What do you think is a fair reward for winning the premiership? 1.21 m, preliminary finalists: $330,000 etc

Can you just clarify from your viewpoint do you think the price is ok, or do you think more prize money should be given?

I think it should be increased. I still think the AFL should be grateful Carlton (and Richmond) assisted them in the 2013 finals with great PR and a real vote of confidence via 94,500 people.

I thank the honorable member for 79 for his question. Yes, I believe the AFL is justified in taking finals' gate takings, but at the same time distributing prizemoney. Is $1.21 million fair for winning the Grand Final? Yes. Yes it is. Because it is what you make it. Hawthorn sold $400k of Premiership related merchandise at its family day on the Sunday. The day after the Grand Final. Including the prizemoney - they're looking at well over $2 million. Not bad.

There may come a time when the clubs lobby for the AFL for both (prizemoney and share the gate) because with the increase in uptake of Foxtel and all games available on mobile devices, there's already a plateau (and therefore a ceiling) of supporters who will purchase a membership and see games live.

Back to the Hawks...there's great money in TV rights, memberships and sponsorships - but the real money is in assets. The Hawks are reinvesting their cash into building the clubs' asset base. They have net assets of $26 million, which includes its Ricoh Centre training facility at Waverley, and the gaming venue. What their annual report also says is the Hawks have a share portfolio worth almost $1.85 million and a gym leased to Goodlife Health Clubs worth about $4 million.

They have set themselves a target of netting $8 million from membership income by 2017. That equates to 80,000 members. They have set themselves a target of growing sponsorship income from about $12 million this year to $17 million by 2017 and for annual merchandise sales to increase about 35 per cent to $3.72 million. But the best bet is they plan on having net assets of $38 million by the end of 2017.

Now that's good money. That's where you hire the experts and that's who sits on your board and works with your CEO. Build your assets. Because your staff are busting their balls on the membership, marketing and sponsorships - but the coin that counts are your assets.

trublu · **Joined:** Fri Sep 28, 2012 11:12 am **Posts:** 915

Don't forget Greg Swan had to write out a $150,000 'bonus' cheque to Mick Malthouse for making the finals and winning a final.

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

99prelim wrote:

So what's the sponsorship worth?
And, how does it compare to other clubs' major sponsors?
Any other sponsors waiting in the wings?

Roughly $1.6 million per season.

It compares favorably to other clubs. Mars is the cheaper sponsor that probably hurts us a bit. Visy is about the same level as Hyundai.

There were rumors of another a while back. Club was confident. I'll ask again.

emtwenty · **Joined:** Sun Nov 18, 2012 3:29 pm **Posts:** 7074

Someone mentioned on BF that if Hyundai is only on the front for home games and back for away games, then it should indicate that there is another sponsor lined up to take the front spot on the jumper for away games. But isn't that Mars?

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

Without saying too much, the club was close to getting another sponsor late last year, but they got cold feet. That, in part was why the Mars deal was delayed as that deal would have to have been restructured. My understanding now is that we're again close to getting another deal through...not sure if it's the same mob, but we'll find out soon enough!

kezza · **Joined:** Thu May 11, 2006 6:11 pm **Posts:** 14938

trublu wrote:

Don't forget Greg Swan had to write out a $150,000 'bonus' cheque to Mick Malthouse for making the finals and winning a final.

Bloody Essendon*.

Stone Free · **Posted:** Thu Nov 14, 2013 10:05 am

kezza wrote:

trublu wrote:

Don't forget Greg Swan had to write out a $150,000 'bonus' cheque to Mick Malthouse for making the finals and winning a final.

Bloody Essendon**.

Plus we're no longer co-contributing to Ratten's pay cheque anymore.

Navy Blue Horse · **Joined:** Mon Feb 28, 2005 2:39 pm **Posts:** 15848

kezza wrote:

trublu wrote:

Don't forget Greg Swan had to write out a $150,000 'bonus' cheque to Mick Malthouse for making the finals and winning a final.

Bloody Essendon**.

Swanny should threaten to sue them for it

Carlton set to announce big profit & new 4yr Hyundai deal

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