bondiblue wrote:
I'm sure the club isn't trying hard enough.
I know ex members who have yet to receive a call from the membership dept convincing them or giving them good reason to join again.
Quite pathetic really. Its just a campaign...on the phones...get a few of the players together....give it a burl.
If they dont achieve 50K I am going to brand them losers from then on.
I'm not going to forgive them thereafter till we get to 60K.
Bit harsh because in reality - it works both ways. Onus is on the supporter too. I know some Carlton supporters are getting down on the club - but the reality of it is that we were second to Collingwood last year in terms of revenue made from membership. To get 50k (or pretty darn close to it) is a great effort considering that 8,000 didn't renew from 2012 and the apathetic nature of a lot of Carlton supporters.
Sure...Richmond sit at 60,000 members - but they're giving away free three game memberships to Indians and counting that in the figure! Great idea, very philanthropic and multicultural etc etc...but they're generating a figure that gets the Tiger faithful excited and the other clubs thinking 'Struth, a sniff of finals and they came out of the woodwork don't they' when in reality it isn't generating much revenue...yet.
...on the plus side for the Tigers - it's now into its second year and it might soon reap huge dividends. Don't be surprised if Gale and co go to Mumbai this summer and sign a massive deal. It's very clever use of the brand. Carlton could do similar you know...one of the world's leading universities sits on its doorstep. If you were worried about revenue, you could even set up a 'Carlton Membership Contribution Scheme' (works like HEC's)...the club pays for your membership while you're a student and then once you earn a certain amount, you pony up the bill.
Winner, winner - chicken tandoori dinner!