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PostPosted: Mon Jan 07, 2013 4:27 pm 
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Bruce Doull
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DocSherrin wrote:
keogh wrote:
what I am saying is the board needs to look at the possibility
How much would it cost the club
Things change
Sit on your collective arses and dont do anything is the wrong thing to do


I'm sure there'd be one or two on the board who'd be keen to look into it. It wouldn't be the most pressing of issues but there's no reason as to why you couldn't investigate the possibility. I'd still be looking into China or Korea purely as an opportunity to tie-in with sponsorship. An Air China deal would be great...Collingwood have barely scratched the surface with what you can do with a airline sponsorship. And China is the biggest target for international growth of the code. The AFL have said as much.

So the first port of call where Carlton is concerned is to contact Tony Woods who is the AFL's International Development Manager. Next - get together with Cameron Schwab at Melbourne to discuss their experience in the China market and the possibility of promoting it....toe in the water stuff early and then build some momentum with partnership announcements, venues, media releases etc. Earmark 2015 as potential date. Contact the People's Government of Tianjin City (Tianjin is Melbourne's sister city in China and this would be the way to garner more support from Victorian State Government and Melbourne City Council). Work with aforementioned agencies. Site visit (including one senior player during off-season for promotional purposes) to Tianjin Olympic Central Stadium. The Stadium was used for the Beijing Olympics. Holds 60,000. Has a length of 380 meters, a width of 270 meters.

Image

There's also a nice historical tie-in. Wally Koochew was the first Victorian Football League player of Chinese background and played four games for Carlton in 1908. Koochew’s son Wally Jnr played for Melbourne reserves and his great grandson James Koochew served as a statistician at Carlton in the 1990s.

Ok...that took me all of 5 minutes. It's an easy sell and an easy write-up. Put some financials against it and make it look pretty and Keogh - you have yourself a game in China in 2015.



The chinese player Koochew.. did we cut off his pigtail and tell him to go back to China.?

You actually wouldnt want to give this guy too much history of early Chinese in Victoria.. he might get interested and do abit of background reading.....might even cost Fitzys Rio Tinto a couple of billion dollar contracts as well

We would make the news

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PostPosted: Mon Jan 07, 2013 5:21 pm 
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Stephen Kernahan
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kingkerna wrote:
Not interested, sorry, we just won't agree on this. I'm sure Keogh is pleased that you're representing him so well though. Almost like a consultant.


:wink: No problem kk...each to their own. Mind if I put Jimmy Connors in a Carlton jumper this summer though?

Synbad wrote:
Shouldnt he buy his own membership???


Important people don't buy memberships for themselves Synbad. You know this.

Synbad wrote:
thats all nice... but what about the supporters here in Melbourne.. country Victoria and interstate???


Far too apathetic for my tastes Synbad. :wink: Nah...look - club is getting better at fan engagement - hopefully that'll translate into members and hopefully Mick's winning ways will draw some out from the woodwork.

Synbad wrote:
The chinese player Koochew.. did we cut off his pigtail and tell him to go back to China.?


Of course not. We embraced him as one of our own. The club was before their time. Leverage the story.

Synbad wrote:
You actually wouldnt want to give this guy too much history of early Chinese in Victoria.. he might get interested and do abit of background reading.....might even cost Fitzys Rio Tinto a couple of billion dollar contracts as well


Old news Synners. Fitzy could indeed help us out here. Best we use his nous and support before he leaves the Commission.


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PostPosted: Mon Jan 07, 2013 6:40 pm 
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Geoff Southby

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Good discussion. It's not an either-or to me.. Why can't you look after the local supporters as well as be inventive and aggressive in expanding the brand via international markets.

Was in Malaysia a few months ago... They are very proud of their national airline and what the A380 represents. Air travel deals make so much sense given we are based in a city with so many people with so many links to other countries.

The Chinese airlines, as Doc says, are the next to tackle the middle eastern/Asian dominance. Expect them to be aggressively branding soon. I'd rather it be with us than Essendon* or Hawthorn.

I'm currently in France: Don't bother. This place (economically) is rooted, and too insular to bother with. Despite them pinching their national anthem from Fitzroy FC, I doubt there'd be much interest.


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PostPosted: Mon Jan 07, 2013 8:17 pm 
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Stephen Kernahan
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JohnM wrote:
Why can't you look after the local supporters as well as be inventive and aggressive in expanding the brand via international markets.


Yep...spot on John...you can. I think the naysayers don't believe Carlton can. I believe they can. Not only is Luke Sayers CEO of PwC Australia - he is also Deputy Chairman of PwC Asia Region and with PwC has joined forces with the Melbourne Institute and the University of Melbourne to construct the PwC Melbourne Institute Asialink Index to meet the needs of policy makers, businesspeople, academics and the general public alike in understanding Australia’s relationship with Asia.

Put simply - he gets it. He's on our side. He could help too.

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PostPosted: Mon Jan 07, 2013 8:43 pm 
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Bruce Doull
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DocSherrin wrote:
kingkerna wrote:
Not interested, sorry, we just won't agree on this. I'm sure Keogh is pleased that you're representing him so well though. Almost like a consultant.


:wink: No problem kk...each to their own. Mind if I put Jimmy Connors in a Carlton jumper this summer though?

Synbad wrote:
Shouldnt he buy his own membership???


Important people don't buy memberships for themselves Synbad. You know this.

Synbad wrote:
thats all nice... but what about the supporters here in Melbourne.. country Victoria and interstate???


Far too apathetic for my tastes Synbad. :wink: Nah...look - club is getting better at fan engagement - hopefully that'll translate into members and hopefully Mick's winning ways will draw some out from the woodwork.

Synbad wrote:
The chinese player Koochew.. did we cut off his pigtail and tell him to go back to China.?


Of course not. We embraced him as one of our own. The club was before their time. Leverage the story.

Synbad wrote:
You actually wouldnt want to give this guy too much history of early Chinese in Victoria.. he might get interested and do abit of background reading.....might even cost Fitzys Rio Tinto a couple of billion dollar contracts as well


Old news Synners. Fitzy could indeed help us out here. Best we use his nous and support before he leaves the Commission.

DOC just cos you reckon the club is getting better doesnt mean it is.....

We got an insight on TWO board directors recently on here,,,,, guys with a real insight into where the club is being steered...

Nothing to be impressed about .....

so again... just cos people talk things up doesnt mean thats the reality at the pointy end that matters.

There is nothing that suggests these guys know what theyre doing except for a bunch of sacings they had endorsed in the first place

that all proves diddley squat!!!.....

Bit like letting govts fix the world debt problem they were part of in the first place...

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PostPosted: Mon Jan 07, 2013 8:54 pm 
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Bruce Doull
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Also if important people dont buy memberships for themselves theyre not important.

Noone will buy a Carlton membership cos Alic cooper was given a membership... meanwhile Barry from Geraldon cant vote even though he buys his interstate membership each year.

Hate to break this to you mate....but people are more sophisticated than that these days....

If the chinese guy wants to give us 3 million sponsorship we will throw in a membership for nothing...

But just cos hes chinese and got dragged along to the footy and given a nice scarf doesnt mean he wants to throw 3 million in for the footy club......he might... but he might not...

He might look at Sticks and think there is some bad" feng shui " right there.. and you couldnt blame him could you???

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PostPosted: Mon Jan 07, 2013 9:17 pm 
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Stephen Kernahan
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Synbad wrote:
DOC just cos you reckon the club is getting better doesnt mean it is.....


...and because you believe it isn't getting better, doesn't mean it's not... :smile:

Synbad wrote:
We got an insight on TWO board directors recently on here,,,,, guys with a real insight into where the club is being steered...
Nothing to be impressed about .....


Well...not to get too technical, but one current board member. True though, it wasn't impressive. My exact words to a fellow board member of his and some staff were 'You can't let that happen again.' My feelings on Ruffy's experiment would probably match yours. Not good.

Synbad wrote:
so again... just cos people talk things up doesnt mean thats the reality at the pointy end that matters.


I didn't come down in the last shower. I've worked with boards for 20 years. At the pointy end we've had a few board members join that are the ilk of businessmen we've been after for a while. We've had a member of the executive removed. I've every right to be enthused by action and personal correspondence with both staff and board member.

Synbad wrote:
There is nothing that suggests these guys know what theyre doing except for a bunch of sackings they had endorsed in the first place


Look to the future. Not the past. Move on. I'm not interested in the stuff ups that were the Spirit of Carlton changeover, the hiring and exit of Robert Hyde, the rotten comms dished up from Coutts, the stuff up of my daughters name on the 'Blue Believer' board that still isn't there despite having paid for it 4 years ago.

I'm even prepared to give Mick a fair go despite the fact that I don't have much time for his manager having worked with/for him. Seeing him in Carlton colors is akin to going to The Cavern Club in Liverpool to hear Paul McCartney play some Beatles songs only to get an 80-minute set of Wings songs. I'm hopeful of witnessing greatness, but I'm well aware it could also be a massive let down.

It's January. The club is moving in the right direction. It needs to do a lot more. There's so much potential don't you think? ....Hey! Look at the fortune cookie I just opened!

Image


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PostPosted: Mon Jan 07, 2013 9:30 pm 
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Vale 1953-2020
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DocSherrin wrote:

.....
Look to the future. Not the past. Move on. I'm not interested in the stuff ups that were the Spirit of Carlton changeover, the hiring and exit of Robert Hyde, the rotten comms dished up from Coutts, the stuff up of my daughters name on the 'Blue Believer' board that still isn't there despite having paid for it 4 years ago.

I'm even prepared to give Mick a fair go despite the fact that I don't have much time for his manager having worked with/for him. Seeing him in Carlton colors is akin to going to The Cavern Club in Liverpool to hear Paul McCartney play some Beatles songs only to get an 80-minute set of Wings songs. I'm hopeful of witnessing greatness, but I'm well aware it could also be a massive let down.

It's January. The club is moving in the right direction. It needs to do a lot more. There's so much potential don't you think? ....Hey! Look at the fortune cookie I just opened!

Image

:clap: :clap:

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PostPosted: Mon Jan 07, 2013 9:31 pm 
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Stephen Silvagni

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Tis very good from the Doc. :clap: :clap: :clap:

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PostPosted: Tue Jan 08, 2013 6:06 am 
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Craig Bradley

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KK
Never would pay for a consultant

Didnt tell you this guys but my brother is a consultant

Talked to me one day as if I was a client
I said shove it up your arse mate I am your brother. Now lets have a beer


Anyway good to see Doc coming out with the facts and lingo

I cant imagine Jeanie, Ruff or Sticks looking at this
We are Carlton @#$%&! the rest


What I am hoping for is Sayers and Fahour will inject the look to the future thinking the club desperately needs


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PostPosted: Tue Jan 08, 2013 6:58 am 
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Bruce Doull
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DocSherrin wrote:
Synbad wrote:
DOC just cos you reckon the club is getting better doesnt mean it is.....


...and because you believe it isn't getting better, doesn't mean it's not... :smile:

Synbad wrote:
We got an insight on TWO board directors recently on here,,,,, guys with a real insight into where the club is being steered...
Nothing to be impressed about .....


Well...not to get too technical, but one current board member. True though, it wasn't impressive. My exact words to a fellow board member of his and some staff were 'You can't let that happen again.' My feelings on Ruffy's experiment would probably match yours. Not good.

Synbad wrote:
so again... just cos people talk things up doesnt mean thats the reality at the pointy end that matters.


I didn't come down in the last shower. I've worked with boards for 20 years. At the pointy end we've had a few board members join that are the ilk of businessmen we've been after for a while. We've had a member of the executive removed. I've every right to be enthused by action and personal correspondence with both staff and board member.

Synbad wrote:
There is nothing that suggests these guys know what theyre doing except for a bunch of sackings they had endorsed in the first place


Look to the future. Not the past. Move on. I'm not interested in the stuff ups that were the Spirit of Carlton changeover, the hiring and exit of Robert Hyde, the rotten comms dished up from Coutts, the stuff up of my daughters name on the 'Blue Believer' board that still isn't there despite having paid for it 4 years ago.

I'm even prepared to give Mick a fair go despite the fact that I don't have much time for his manager having worked with/for him. Seeing him in Carlton colors is akin to going to The Cavern Club in Liverpool to hear Paul McCartney play some Beatles songs only to get an 80-minute set of Wings songs. I'm hopeful of witnessing greatness, but I'm well aware it could also be a massive let down.

It's January. The club is moving in the right direction. It needs to do a lot more. There's so much potential don't you think? ....Hey! Look at the fortune cookie I just opened!

Image



I just go on track records.
Not too sure why pretty much the same people have been average for 10 years .. will suddenly grow a new leg.

18 months ago they signed Ratts up for 2 seasons and his assistants... 10 months ago they wanted him gone.
4 months ago they sacked him
installed malthouse and wiley
wiley is development coach AND assistant coach

again no process... (not that i cared after they buggered up the coaching situation by putting ratts in without a process in the first place.....)... but at some stage these guys must go wth a process and must be made accountable

Again...you can overwater the lawn and its just one big bog ....

Just because YOU say its all huny dory doesnt mean it is.........cos its pure guesswork from you.... i have their track record to go by ....
I thinks thats the salient difference between you and i...

Its just average....... has been average ... will be average....

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PostPosted: Tue Jan 08, 2013 8:35 am 
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Stephen Kernahan
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Synbad wrote:
Just because YOU say its all huny dory doesnt mean it is.........cos its pure guesswork from you.... i have their track record to go by ....
I thinks thats the salient difference between you and i...

Its just average....... has been average ... will be average....


So you're not prepared to give Sayers, Fahour, Trainor, Mathieson, Wiley or Malthouse a go? Nor some of the staff who've had the obstacle that was Ian Coutts removed and now have a chance to show their mettle? You're just content to wallow in your misery and declare everyone and everything associated with the Carlton Football Club 'average'?

I think if I told you we'd cryogenically preserved Laurie Kerr and now had the science at our fingertips to bring him back to life and he could pull the strings in the background you'd say 'Meh - that's average'...and if we pinch a flag in the next two years are you going to rain on the parade and say 'but the board is still average'?


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PostPosted: Tue Jan 08, 2013 9:36 am 
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Stephen Kernahan

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I'm happy to give anyone a chance. Good luck to the new group but Coutts wasn't the problem.
He was created by the system in place.
We may disagree with his methodology (and I definitely do) but he was acting in the interests of the club as they wanted.

Changing the culture is more about altering the thought processes of the "old Carlton" board members and administrators. Not a subordinate comms manager. That will be the challenge for the new blood.
Hopefully that will take place.

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PostPosted: Tue Jan 08, 2013 10:33 am 
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Stephen Kernahan
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Blue Vain wrote:
We may disagree with his methodology (and I definitely do) but he was acting in the interests of the club as they wanted.


That's the part I don't agree with BV simply due to the fact that no senior figure at Carlton had any idea about the change to the Communications landscape in the last 10 years. They had no clue, but presumed Ian did. The fact was that he was a pretty good 90's media manager and a lousy GM - Communications. He fell into that role based on seniority alone - not because he understood modern day Communications methodology. Blind Freddie could have seen that last year we had a host of competent people employed - but Coutts was their boss. Greg Swann was under the impression Coutts was doing a good job! Something's always fishy when more than a handful of people independent of one another are telling the CEO not all is right with the guy in charge of your Comms Department. Some pieces of the puzzle now begin to fit nicely together in his absence.

Time to look to the future with optimism. Clean slate, fresh start, changes still to come.


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PostPosted: Tue Jan 08, 2013 10:53 am 
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Mike Fitzpatrick
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Well I for one am very encouraged by what I am hearing.

Thanks Doc for keeping us informed.

Come on Synners, just let yourself go and feel the love! There is some new blood about, and some opportunities for others who have been there a while. Give them a chance!


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PostPosted: Tue Jan 08, 2013 11:04 am 
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Rod Ashman

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bondiblue wrote:
Tis very good from the Doc. :clap: :clap: :clap:


He's pretty good isn't he?

Sort of warmed to Synbad's counter-balance arguments and at times feel that they're driven for a purpose here in this thread.
If so, please accept the plaudits. If not.............well, I'm sorry you can't let go to even try and smell the grass at home.

EDIT: I have wondered though whether Doc has bought himself a little job at the CFC. :wink:
If so, good on him and if not, we could do worse.


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PostPosted: Tue Jan 08, 2013 1:04 pm 
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Bruce Doull
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DocSherrin wrote:
Synbad wrote:
Just because YOU say its all huny dory doesnt mean it is.........cos its pure guesswork from you.... i have their track record to go by ....
I thinks thats the salient difference between you and i...

Its just average....... has been average ... will be average....


So you're not prepared to give Sayers, Fahour, Trainor, Mathieson, Wiley or Malthouse a go? Nor some of the staff who've had the obstacle that was Ian Coutts removed and now have a chance to show their mettle? You're just content to wallow in your misery and declare everyone and everything associated with the Carlton Football Club 'average'?

I think if I told you we'd cryogenically preserved Laurie Kerr and now had the science at our fingertips to bring him back to life and he could pull the strings in the background you'd say 'Meh - that's average'...and if we pinch a flag in the next two years are you going to rain on the parade and say 'but the board is still average'?

You asked me what it would take.. i told u...

Sticks OFF the board.. and some ideas that get crystalised into something i think is deserving of this footy club .. instead of the insipidness we have been fed.
I want to see some meaningful reconciliation with the members and the way people are treated.

Thats just me... im one... im a harder one to please.

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PostPosted: Tue Jan 08, 2013 1:49 pm 
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Stephen Kernahan
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Synbad wrote:
Sticks OFF the board.. and some ideas that get crystalised into something i think is deserving of this footy club .. instead of the insipidness we have been fed.
I want to see some meaningful reconciliation with the members and the way people are treated.

Thats just me... im one... im a harder one to please.


Sticks will step down in October. You know this. Ideas are great when they are achievable and the club will hopefully achieve some of these.

Meaningful reconciliation hey?...sounds like you want a Kevin Rudd 'stolen children' apology. I don't think anyone needs an apology, but the club is definitely on the right path to better fan engagement. I've noticed a change - I'm surprised you haven't either...but if you stay away from engaging yourself, then all you have is bitter memories from the past and no window to the efforts of the outside world Miss Havisham.


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PostPosted: Tue Jan 08, 2013 1:56 pm 
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Stephen Kernahan
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harker wrote:
EDIT: I have wondered though whether Doc has bought himself a little job at the CFC. :wink:
If so, good on him and if not, we could do worse.


Not me Harks. I'm quite content with my 4-day a week/6 week annual leave package here in South Melbourne...happy to be offered alternatives at any time however - as commuting to an 'office' seems less and less necessary in this day and age when I can do just as much, if not more, from home.


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PostPosted: Tue Jan 08, 2013 2:04 pm 
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Bruce Doull
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Doc how come you're so pro membership now when compared to last year? As much as I never agree with Synbad I think he's entitled to refrain from signing up just like you did?

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