camelboy wrote:
buzzaaaah wrote:
My concern is the extra $4.4 mil spend on marketing with no demonstrable positive return.
Certainly from a membership point of view you'd be right in saying that. But the wider engagement with members and fans has been a very welcome step. Being able to quantify the benefits will always be difficult if you look past the member tally (which we should expect to grow as well, of course).
What - it cost us $4.4m to buy some flip cameras to lug around on preseason trips? We couldn't even get the snags right at the (completely botched, naturally) training session!
$4.4m is a significant, significant amount of money for a business the size of Carlton. And as someone else has said, I can't see one tangible thing we have achieved over the last 12 months which we can point to and demonstrate some ROI for that $4.4m. Membership failed to hit a target and is miles behind other clubs of our size. Membership packs and seating were still all over the place.
This set of results is a major reinforcement of my perception of the club as having a lot of money flying all over the place without anyone having a clue about what to do with it, beyond waving a chequebook around and just buying 'stuff'.
Amateur hour stuff. It would be great to have the sense that there is some genuine heat being felt by some key people at the club, but obviously that's a long shot. Sticks got his extra year's farewell tour, so it will be steady as she goes. Great.
Of course it didn't cost $4.4m to buy some flip cameras, that wasn't my point. I do agree that questions should be asked, it doesn't look good, all I'm just saying there was at least some demonstrable return.