Ticketmaster obviously has some arrangement with the clubs (Carlton, Essendon* & Geelong - I know from experience) / AFL to look after their on-line membership stuff. If you log-in to your account to change contact details or purchase memberships it's a Ticketmaster site.

I thought it was celebrating half the country having the day off on Monday...

This is a bit earlier than they'd normally start the membership campaign isn't it?

Yep, so obviously they're unhappy with the state of affairs also.

Quick everyone complain that we're not proactive or interested in exploring ways to engage fans...

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29 different attributes,
And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.

But Jim...no one is complaining! Not even me!

Hooray!

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29 different attributes,
And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.

they stole it from the Boston Celtics (and probably countless other US sporting organisations)

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*(grow - fun - gah)

Yeah but whatabout your whataboutism.

I don't mind theft. I'm very happy continuous emails about New Era caps paid off too!

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dane's trolling again

Just received our letter yesterday.

Having seen it, I have to say I like it...no harm.

That's not to say that Comms is not an area we need to improve on...far from it.

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Everyone looks good in Navy Blue

Yes?

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IM GONNA BE FIRST TO PURCHASE A MEMBERSHIP...IM A BETTER SUPPORTER THEN ALL OF YOUSE.

IF I DONT HAVE IT WITHIN THE WEEK ILL BE PISSED OFF TO.

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Premierships: 1869, 1871, 1873, 1874, 1875, 1877, 1887, 1906, 1907, 1908, 1914, 1915, 1938, 1945, 1947, 1968, 1970, 1972, 1979, 1981, 1982, 1987, 1995.

"GIBBS."

I AM... COMPLETELY UNDERWHELMED.

So the big 'stop everything' 10am thing was just to announce a new membership campaign with an already existing slogan?

Speaking of which, am I the only one that finds "I AM" to be part of the problem?

If I've learned one thing from Sydney on the weekend it's that "WE ARE" is the better option.

I'm with you, elbow. Couldn't agree more.

You keep this shit simple.

Our song starts with the words 'We are the Navy Blues'.

The song uses the collective 'We' five times. We love the song: the song is possibly our second most important brand asset, behind the jumper.

Like Pavlov's dog, when we hear the song, we get emotional. We remember the boys singing it after a win. We hear it after every victory. We crave it. Those who are old enough, get choked up a bit when we hear it, because it reminds us of great deeds.

Like Collingwood used 'Side by Side' (admittedly as an emergency replacement for their disastrous 'I am beautiful' or whatever it was campaign).

You shouldn't be clever with this. Allegiance to a footy club is a base thing, purely emotional. Play off that, use the assets you have, and be consistent.

Why pay a pretty average advertising agency to come up with something that's half as good as what we've already got? Makes no sense.

If I headed up the CFC marketing sub-committee, I'd be saying 'we're not here to invent: we're here to identify our heart & soul assets, and amplify the hell out of them'.

I AM Carlton is individualistic and boastful, and emotionally impotent. Just another slogan in a sea of slogans, and a missed opportunity. It says what you are, it doesn't say what we are.

But I guess it reflects where the club has been: not very good at creating a sense of inclusiveness. So perhaps it's honest, I'll give it that.

I AM....TRON

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WADA medical director Dr Alan Vernec describes Essendon* FC drug case as biggest scandal in team sport the world of sport has seen. #WC2WB

#GUILTY

http://www.iamcarlton.com.au/ - For membership packages


Not the best of starts though

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WADA medical director Dr Alan Vernec describes Essendon* FC drug case as biggest scandal in team sport the world of sport has seen. #WC2WB

#GUILTY

Well they are saying we're taking a lot from Collingwood. Spelling too it would seem.

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Premierships: 1869, 1871, 1873, 1874, 1875, 1877, 1887, 1906, 1907, 1908, 1914, 1915, 1938, 1945, 1947, 1968, 1970, 1972, 1979, 1981, 1982, 1987, 1995.

"GIBBS."

10 years ago the club ran membership focus groups that included all levels of club members (even AFL Members with Club Support Packages), I know because I was on one of these groups - but I dare say if the club had JohnM & Peoples Elbow in one of these groups today our slogan would now be "WE ARE" not "I AM".

Well put JohnM & Peoples Elbow

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"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

Website doesn't work!

SAKC EVERYONE.

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dane's trolling again

Not even two hours in and whinging already.

Know what you're wanting to get at but "I AM" works better through the course of the campaign.
Do you recall how it all got rolling through the initial ad campaign series that most seemed to like?

"I AM" works as a stand alone term and especially so in an advertising campaign which hits the individual and not a collective, where "WE ARE" just doesn't and requires accompaniment to make any sense of the term

Think you have it wrong there. "I AM" is good enough and it doesn't exclude at all.