woof wrote:
DocSherrin wrote:
kingkerna wrote:
But all the pieces have fallen into place at the right time, I don't think you agree, but on field form has a massive impact in off field activity and success.
Of course I agree! But those pieces don't fall into place by accident. They fall into place under
great management and Brian Cook and Frank Costa understood their predicament, took risks - (many creative as well as calculated), and stuck to the plan even when people in high places told them to reassess their position. They didn't 'wing' it.
I wonder how many marginal seats there are in Geelong?
I referred to that on the last page, but I was more referencing what Cook and Costa did 10 years ago. Politics being what they are, the Geelong Football Club benefits greatly from Corangamite being a marginal seat. Refurbishing a stadium = jobs. However, back to the point...
Brian Cook, CEO - Geelong FC wrote:
''The AFL is disequalling distribution in order to make up for that [clubs losing money]. But it is a cost expenditure model that is being promoted in some respects. In trying to reduce the gap between the haves and have-nots, you are actually increasing expenditures to do that. The AFL providing more money to the have-nots is in order for them to catch up so the industry model is very much a cost-expenditure-incentive model which I find a bit intriguing.
''Admittedly, it's balanced up by better management and that is happening all the time. But not everywhere.''
Cook said clubs needed to improve controlling costs and revenue raising.
''Raising revenue is much harder than what people say. The thing about raising revenue is there is this fallacy or belief that you have got to go outside footy to raise more dollars. But none of us are good at it,'' he said.
''I don't know a club that is great at non-core revenue raising. Unless you want to go big on gaming, and that becomes an ethical issue for a lot of clubs, including us, it's not that easy.
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