Talking Carlton Index Lochie O'Brien Kerryn Harrington Lochie O'Brien Kerryn Harrington CFC Home CFC Membership CFC Shop CFC Fixture Blueseum
It is currently Fri Jun 20, 2025 5:54 am

All times are UTC + 10 hours




Post new topic Reply to topic  [ 14 posts ] 
Author Message
PostPosted: Thu Mar 03, 2011 11:20 am 
Offline
Geoff Southby
User avatar

Joined: Tue Mar 01, 2005 7:43 am
Posts: 5175
Location: Corner of Queen and Collins
...is so much easier than being a Carlton member!

Compare & Contrast:

http://membership.collingwoodfc.com.au/
http://www.carltonfc.com.au/membership/ ... fault.aspx

I checked out both the Carltonfc and Collingwoodfc membership pages for comparison purposes this morning and the differences are mindboggling - there's is much better and more intuitive than ours. It is perfect, gives those who prefer to fill in forms manually the ability to download forms straight away and gives those who prefer to do it online the right information and makes it easy.

How much would it cost the Club to get a freelance web designer in and throw $$ at them and say copy that page structure except with Carlton information? It just looks like someone at the Club has looked at ours and said 'its good enough' rather than really make a statement.


Top
 Profile  
 
PostPosted: Thu Mar 03, 2011 11:42 am 
Offline
Bruce Doull
User avatar

Joined: Mon May 14, 2007 6:10 pm
Posts: 33618
Location: COMFORTABLY DISSATISFIED
molsey wrote:
http://membership.collingwoodfc.com.au/

Isn't it a bannable offence to post links to offensive websites? :sly:

_________________
WADA medical director Dr Alan Vernec describes Essendon* FC drug case as biggest scandal in team sport the world of sport has seen. #WC2WB

#GUILTY


Top
 Profile  
 
PostPosted: Thu Mar 03, 2011 11:47 am 
Offline
Stephen Silvagni
User avatar

Joined: Fri Aug 15, 2008 6:46 am
Posts: 28227
molsey wrote:
...is so much easier than being a Carlton member!

Compare & Contrast:

http://membership.collingwoodfc.com.au/
http://www.carltonfc.com.au/membership/ ... fault.aspx

I checked out both the Carltonfc and Collingwoodfc membership pages for comparison purposes this morning and the differences are mindboggling - there's is much better and more intuitive than ours. It is perfect, gives those who prefer to fill in forms manually the ability to download forms straight away and gives those who prefer to do it online the right information and makes it easy.

How much would it cost the Club to get a freelance web designer in and throw $$ at them and say copy that page structure except with Carlton information? It just looks like someone at the Club has looked at ours and said 'its good enough' rather than really make a statement.


There maybe 1 or 2 highly qualified TCers who would do it for next to nothing.


Top
 Profile  
 
PostPosted: Thu Mar 03, 2011 12:06 pm 
Offline
Stephen Kernahan
User avatar

Joined: Mon Jun 01, 2009 8:12 pm
Posts: 15582
Location: Upper Swan.
molsey wrote:
...is so much easier than being a Carlton member!

Compare & Contrast:

http://membership.collingwoodfc.com.au/
http://www.carltonfc.com.au/membership/ ... fault.aspx

I checked out both the Carltonfc and Collingwoodfc membership pages for comparison purposes this morning and the differences are mindboggling - there's is much better and more intuitive than ours. It is perfect, gives those who prefer to fill in forms manually the ability to download forms straight away and gives those who prefer to do it online the right information and makes it easy.

How much would it cost the Club to get a freelance web designer in and throw $$ at them and say copy that page structure except with Carlton information? It just looks like someone at the Club has looked at ours and said 'its good enough' rather than really make a statement.


Look, I'm not in Melb so I may be off the mark, but the club is comming off a period where it was at it's lowest in terms of on-field and off-field performance.

If you think of the basket case that Eddie inherited at the 'Pies the club had some relatively quick on-field success (losing two grand finals is considered a success at the black and whites) but it took years for the club to regain it's status as a (or the) power club in melb.

Money helps, but throwing money at things will give you a quick result in some areas, but others take a sustained effort.

All we can hope for is continued improvement.

_________________
I hope Essendon* folds.


Top
 Profile  
 
PostPosted: Thu Mar 03, 2011 12:40 pm 
Offline
Rod Ashman
User avatar

Joined: Tue Oct 19, 2010 7:37 pm
Posts: 2288
Location: Bendigo
We need fresh blood with fresh ideas, its all about continuous improvement - if you dont improve in all facets you will plateau then fall away.


Top
 Profile  
 
PostPosted: Thu Mar 03, 2011 1:29 pm 
Offline
Rod Ashman
User avatar

Joined: Thu Dec 03, 2009 11:24 am
Posts: 2416
Location: Melbourne
I've been reading and hearing quite a few things like this lately. The other day it was how our membership extras aren't as good as other clubs'. Personally I don't join up because the process is a convenience, or for the free gifts that come with it. I join to support the club. Things like free hats and fridge magnets don't matter one iota to me. Nor does the website. If a 'supporter' needs free presents to entice them to join, or they don't join because the website isn't as easy as another club's...well, really...

That's a somewhat different debate altogether though. I can understand what Molsey means from a marketing perspective. I personally don't find our club website as a whole to be a problem, each time I go on there I can usually find what I'm looking for relatively quickly. I never renew my membership online there anyway, but one way to drive people away from joining is to scare them away with a difficult sign-up process. Particularly some of the older crowd who aren't as technologically savvy and struggle with computers...it needs to be user-friendly for everyone to attract as many as possible. The only difference I noticed with Collingwood's page was that it was much more "colourful" but had much the same as ours anyway. As for the forms being readily available...again, it wouldn't be a problem to me to go one click further and download one, but I guess people want this content straight away.

_________________
Premierships: 1869, 1871, 1873, 1874, 1875, 1877, 1887, 1906, 1907, 1908, 1914, 1915, 1938, 1945, 1947, 1968, 1970, 1972, 1979, 1981, 1982, 1987, 1995.

"GIBBS."


Top
 Profile  
 
PostPosted: Thu Mar 03, 2011 2:25 pm 
Offline
Bruce Doull
User avatar

Joined: Mon Feb 28, 2005 8:17 am
Posts: 35135
I buy three Carlton memberships and one Essendon* membership (damn fool kid!) a year. Essendon*'s online renewal process is much easier.

_________________
"One of my favorite philosophical tenets is that people will agree with you only if they already agree with you. You do not change people's minds." - Frank Zappa


Top
 Profile  
 
PostPosted: Thu Mar 03, 2011 9:18 pm 
Offline
Rod Ashman
User avatar

Joined: Thu Mar 06, 2008 10:42 am
Posts: 2920
Location: at the Bay Oval....
Wojee wrote:
I buy three Carlton memberships and one Essendon* membership (damn fool kid!) a year. Essendon*'s online renewal process is much easier.



W.T.F

:garthp:

:lol:

_________________
Go to http://www.snoutslouts.org/ for a look at the mighty GFC...


Top
 Profile  
 
PostPosted: Thu Mar 03, 2011 9:22 pm 
Offline
Geoff Southby
User avatar

Joined: Mon Feb 28, 2005 11:38 am
Posts: 5821
Location: home
To be fair, I would suggest the rivals listed NEED a much simpler process. It's really about the demographics you have to address as a target market ;-)

_________________
The most terrifying words in the English language are: I'm from the government and I'm here to help.

Ronald Reagan


Top
 Profile  
 
PostPosted: Fri Mar 04, 2011 6:30 am 
Offline
Geoff Southby

Joined: Sun Feb 27, 2005 1:29 pm
Posts: 5913
Location: Melbourne
Captain Dan, the club already HAS the diehards who sign up every year, no matter how difficult it may be for them.

But the growth will come from the next levels... People for whom the 'little things' matter.

If you make it easy, you're sending the message that we really want you. Make it hard, and you're saying the opposite.

We want to get anywhere near collingwoods numbers, that's what we have to do.

(and get out of Collo's place, but that's a whole different discussion)


Top
 Profile  
 
PostPosted: Fri Mar 04, 2011 9:26 pm 
Offline
Bert Deacon

Joined: Tue Mar 07, 2006 2:47 pm
Posts: 580
Gee our membership site is not very sexy at all. Defo could do with makeover and the idea of being able to see the member package without having to click thru again should be looked at. I know its gimmicky but some sort of Baby Blue membership should be an option, developing the 'brand' with the little tackers could translate into more memberships in time.


Top
 Profile  
 
PostPosted: Mon Mar 07, 2011 10:59 am 
Offline
Bruce Doull
User avatar

Joined: Mon Feb 28, 2005 12:41 pm
Posts: 63509
molsey wrote:
...is so much easier than being a Carlton member!

Compare & Contrast:

http://membership.collingwoodfc.com.au/
http://www.carltonfc.com.au/membership/ ... fault.aspx

I checked out both the Carltonfc and Collingwoodfc membership pages for comparison purposes this morning and the differences are mindboggling - there's is much better and more intuitive than ours. It is perfect, gives those who prefer to fill in forms manually the ability to download forms straight away and gives those who prefer to do it online the right information and makes it easy.

How much would it cost the Club to get a freelance web designer in and throw $$ at them and say copy that page structure except with Carlton information? It just looks like someone at the Club has looked at ours and said 'its good enough' rather than really make a statement.


I thought all that stuff came with the Telstra/Bigpond sponsorship of Club pages. As such, you would think that all the clubs' membership pages should be the same.

Are Bigpond playing favourites, or have Collingwood tipped in some extra cash for theirs?

_________________
And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.


Top
 Profile  
 
PostPosted: Mon Mar 07, 2011 12:08 pm 
Offline
Stephen Kernahan
User avatar

Joined: Mon Feb 28, 2005 2:39 pm
Posts: 15848
anfield wrote:
I know its gimmicky but some sort of Baby Blue membership should be an option, developing the 'brand' with the little tackers could translate into more memberships in time.


They used to offer it, signed up my now 6yo when he was born. Sure they don't?

_________________
"I had to eat"


Top
 Profile  
 
PostPosted: Mon Mar 07, 2011 1:16 pm 
Offline
Ken Hunter
User avatar

Joined: Sun May 23, 2010 9:02 pm
Posts: 13430
Location: Melbourne
Navy Blue Horse wrote:
anfield wrote:
I know its gimmicky but some sort of Baby Blue membership should be an option, developing the 'brand' with the little tackers could translate into more memberships in time.


They used to offer it, signed up my now 6yo when he was born. Sure they don't?


It's still there
http://www.carltonfc.com.au/membership/ ... fault.aspx

you have to download the membership brochure to see what stuff you get with it and the fine print.


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 14 posts ] 

All times are UTC + 10 hours


Who is online

Users browsing this forum: Google [Bot], Majestic-12 [Bot] and 24 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to:  
cron
Powered by phpBB® Forum Software © phpBB Group