Kouta wrote:
Cazzesman wrote:
The argument for the Baby Blue is based on the simple fact that Carlton has agreed to find an away strip because the AFL has asked us to.
The colour is bright and vivid and different to most because the club wanted it to be eyecatching for the younger generation, not the over 40's. You attract more members in many ways but one of the ways is to catch the eye of the young who hopefully want to get involved and join.
Regards Cazzesman
That's clearly a cheaper option than being a strong and well led club with the side by side motto that unifies your supporter base. Rather than changing their guernsey to attract teenagers as members, they're bringing their history to their supporters and making that the selling point.
If the dollars are there, then it's clear that the guernsey is in danger of changing again.
The jumper is Carlton.
Yet it has become the equivalent of North stating they're Melbourne team, yet attempting to play seven games in Tasmania.
"It's still Carlton, but the jumper isn't dark navy because Nike wants it that way."
Kouta's post is the post of the year in my opinion.
It sums up everything I feel.
1) Carlton is officially a 2nd tier team with this horrendous clash guernsey whilst Collingwood races ahead.
2)
Give me Collingwood's marketing dept any day over the fake/phoney/hollow posturing of the Carlton marketing dept.Side by side of Collingwood vs Carlton's fluffy blue Wiggles marketing
I guess little kiddies are asked to come into the offices at Princes Park and asked which fluffy doll they prefer too.
Get the younger generation they think...then you have them for life...well eventually young people will swap teams when you
offer them something that lacks class. You might get them for a year or two but you can't build brand loyalty when you make
the team look like candymen. Eventually candy loses its sweetness.
This type of marketing exercise /fake guernsey that has nothing to do with what Carlton represents might appeal to 5 year olds but not 20-40 year olds....(well not 20-40 years olds with class anyway).