bondiblue wrote:
The comments highlighted are unnecessary and not relevant as an argument for the baby blue jumper and against the appeal of the traditional Dark Navy Blue. Irrelevant and can't be quantified.
Recognizable marketing tool?: there's positive campaigns and negative campaigns. The negative campaigns are the ones' that don't work, yet they are all marketing campaigns.
If you are suggesting that the Baby Blue will be positive for our marketing campaigns moreso than using our traditional and most favoured (by the football community), then I'd love to hear how and why?
Now as a marketing "tool"...the same applies.
Sorry Cazz, but I don't think anyone can say that those who prefer the Dark Navy Blue jumper are not with the times. Irrelevant.
I know you're not DeBono and I know you're not a well known fashion guru, and I don't know what you're trying to say here TBH, but I do believe you're clutching at straws with your argument for the baby blue jumper. Ie you're not at all convincing with the highlighted statement in support of the baby blues.
The baby blue jumper doesn't look good; that's the reality and the reason for the angst and disappointment.
Now compared to the Dark Navy Blue, I don't even have to run a poll to determine which of the 2 jumpers is more attractive to the majority, and... shouldn't the people's preference/ market determine which is the better tool, jumper or campaign?
Finally, if you enjoy watching Kreuzer and Judd, I bet you believe they look better running around in the Dark Navy Blue jumper as opposed to teh Baby Blue jumper.
I remember the shit load of $$ we made with the one off M&M's jumper, and if this new baby blue jumper erodes our $8M debt then that's another story. I know it wont.
Is there anyone who prefers the Baby Blue jumper over the Dark Navy Blue jumper?
I think it is unanimous we all prefer the standard dark blue jumper but the AFL is now about more than that simple concept. The VFL is long, long gone and whether you agree or not coming into the 21st century of advertising, multi media, merchandising, sponsorship and attracting a young audience is what it is all about.
Bright and shiny attracts. Vivid colours attract.
Those that don't want an away strip are probably broken into two camps.
1. Those that just don't like change at all regardless of the reason.
2. Those that are peeved because Carlton has come up with an away strip and Collingwood have gotten away with not doing it. Those want Sticks to say 'up yours Andrew' like Eddie has done.
The argument for the Baby Blue is based on the simple fact that Carlton has agreed to find an away strip because the AFL has asked us to.
The colour is bright and vivid and different to most because the club wanted it to be eyecatching for the younger generation, not the over 40's. You attract more members in many ways but one of the ways is to catch the eye of the young who hopefully want to get involved and join.
I doubt there would be many over 40's who have said today.....'I'm not buying a membership because I hate the new away strip'.
I guess the only way the club will know if the exercise has worked is via sales and memberships. Tradition is great and I am all for it but the AFL is a multi, multi, multi million dollar enterprise and everyone has to move with the times or they run the risk of being left behind.
I admit that if I had the choice I would love the status quo to remain, but it just isn't going to happen under the reign of the current AFL heavy weights.
Regards Cazzesman