So the lack of a t-shirt that a few blokes like is why the club's "communications" is no good?

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This might sound extreme in the context of alleged sexual assault, drunken violence and a drug trafficking charge...

I was just using my correspondence with the club over a t-shirt in the past as an example.

We could be doing so, so much more as a club to reach our members in a much broader and more entertaining/informative/worthwhile way than how we do it now. Twitter, Facebook, Youtube, cut out so much of the overheads that used to exist, the money saved because of those services should be invested in using those services properly, and well.

The fact that so many professionals (I'm not one of them) have tendered their services and ideas free of charge only to recieve no reply whatsoever isn't very good.

As a club we seem frightened to adopt a world's best practice approach to our membership services, as well as other areas. It wouldn't be very hard to become a leader in this department, but we just don't seem interested in doing it.

We all just want the club to be a bit more proactive in different areas so to please and reach everyone in a worthwhile way. We could be doing so much better, and I just want to us to.

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"In fairness it did seem in the early days of the draft teams would just pick a name totally at random out of a hat. I'm pretty sure we picked James Cook at #2 one year. The mediocre forward, not the explorer" - Me, 12/9/2011

Carlton 2012: Lets remind them why they once feared the Dark.

Back to page 1 WBY

North's website has a link to their Facebook and Twitter pages on their player pages.

Plus links to the Twitter pages of Swallow.

Carlton's website has neither.

They've received a lot of positive press this year.

I believe they have a former journalist on the books.

Curiously, our website rarely has a photo gallery if we've lost.

Our website needs more content, not less.

North are ahead of us in connecting to our supporters.

Why are North connecting with our supporters? Do we still own half of the Kangas?

True.
In fact, they personally phone all 7 of them after every game!

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Looking forward to seeing our potential realised.

This is a good point and is super easy for them to do.

I think all the links to FB, Twitter are buried in "Fanzone" on the website at the moment. I remember it being talked about last Monday - an idea was to get one of those scrolly things on the main page that has all the latest CFC and player tweets up, but there were concerns it would slow the site down even more Or to at least get them up on the main page somewhere. Now the season is over they can get rid of the footy tipping/Dreamteam/Supercoach shit and free up some space.

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WADA medical director Dr Alan Vernec describes Essendon* FC drug case as biggest scandal in team sport the world of sport has seen. #WC2WB

#GUILTY

Was lucky enough to be home yesterday afternoon and receive a tweet from Melbourne CEO, Cameron Schwab saying he'd be on USTREAM in a few minutes. Logged on and Cam spent about 45 minutes answering questions from predominantly Demons supporters about anything and everything. He didn't shirk one question and these were questions about player contracts, rookie elevations, seating queries, players, strategic plans, media and cash flow. The man 'gets' Social Media and during the 45 mins stated how he felt it an integral part of making sure Melbourne members felt as though they were a part of the experience.

Cam has a wonderful Tumblr account called 'Gameplans', Tweets on a regular basis and his USTREAM 'conversations' was simply superb. He has embraced Social Media as a CEO of a football club unlike no other I know of. We could only wish Greg Swann would do this. A question was asked of Cam 'Do you read Demonology or Demonland (the Melbourne equivalent of TC and CSC I guess) and he said not only did he read them, he encourages his staff to do so also. If there's anything, particularly of an untoward nature or rumour gaining momentum he gets one of his staff to go on and post officially what IS actually happening.

Simply put, if Melbourne supporters are in any way in doubt about the goings on of a particular issue at their club, they can get a response from their CEO...and quickly. You don't have to 'get' Social Media to understand that that is a very good thing.

I understand your point Dr about being on the pulse with social media. We seem to be a bit off the mark there. The message you got saying the discussion was about to happen is the key.
Swann is on the radio once a fortnight answering questions and occasionally get asked a tough one so I wouldnt say Swann isnt open for questions.
We just need to get with the times.

Thanks for the heads up Doc, sounds interesting.

Having said that, I suppose the other side of the coin is that I take great comfort in traditional media and don't get much into social media - but I see it's value to a certain demographic.

Judging by what you have said Melbourne is doing, I'm sure a junior 'social media' aware type at the club could facilitate communication of the same nature with Swann or Sticks or Ratts - if they wanted that to happen. If it does happen I'd also like to see the material made available to us older types. Of course both are possible.

Are we really not interested in this as a club or is it something they are actually exploring and just a bit slow on the take-up.

yours etc
Facebook Fred.
WTF?

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This might sound extreme in the context of alleged sexual assault, drunken violence and a drug trafficking charge...

Swanny's too caught up in playing funny buggers and keeping everyone second guessing though. Cameron Schwab was straight down the line. Any information he didn't want to open up to he gave a timeline as to when an announcement would be made and explained why.

The club can't just bring out a T-shirt, it's not the way AFL merchandise/licensing works.
A company would have to get the license to supply T-Shirts for all AFL clubs, and the AFL gets a 20% rebate of the w/sale value of all merchandise sold.
Retailers can't deal with seperate suppliers for different clubs as there would be too many suppliers, and they need uniform price structures (hence the way the AFL grants licences).
T-shirts may fall under a general apparell license that is already held by a company.

It's not that difficult. Here's the licensing link.

http://www.afl.com.au/Portals/0/afl_docs/Shop/AFL-Licensing-Application-as-at-15-03-06.doc

Yeah u have to apply, it might be taken or available, applicants are vetted, and it's a license for the product for all clubs.

I know of a prominent player that that got a license for the NRL, then applied for the same for the AFL. They insisted he partner a company with specific industry experience and existing relationships with overseas manufacturers.

So the application form may be simple, but you need to demonstrate you can deliver on a national basis.

It's not like a tourist visa application where you just fill in a form and presto 3 weeks later approval arrives in the post.

Have I missed something? "Play Mymin at full forward "

Are the Carlton supporting Melbourneites sniffing glue? This is well supported.

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It is not as bad as you are lead to believe.......it is %$#^& worse!!!

The big sporting goods companies squeezed out all the smaller license holders a decade or so ago with the AFL's help. I know a bloke who was one of them. MAde those bomber style jackets with the embossed sort of logo thing on the back for all teams. Major labels pressured AFL to get rid of the competition.

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This might sound extreme in the context of alleged sexual assault, drunken violence and a drug trafficking charge...

Probably spot on with the big t/over items, but new niches/products are found by smaller companies.

It was a decade or so ago and Fila and Nike just leaned on the AFL to be rid of clothing apparel competition. AFL made the licensing a bit tougher to adhere to and that was that for the small guys. Can't remember the details now but it was sordid.

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This might sound extreme in the context of alleged sexual assault, drunken violence and a drug trafficking charge...

small guys just get the stuff like stubby holders, badges, stickers, hip flasks, key chains etc.
Whoever came up with the idea did those life size cardboard players, think there was also a laminate to cover bedroom doors.
There is linen as well and a heap more stuff probably.