molsey wrote:
A few thoughts:
* It doesn't matter what qualifications you have, the Club has no process or resources to track volunteers and exploit them for benefit of the Club. The only way the 'web' volunteers (Mike & Dan I, II and III, FootyGeek, the Buzz, Blueseum) ever become involved was sheer luck from one event in 2003 that built up over time to include many and more individuals, before dying last year.
* I think that Communications are thinking they're doing a much better job now because the Club is on the up, complaints are down, membership boomed. I think they rate themselves on the website for hit count which naturally we'll do well in because we are the Club. As only one other club has gone off and done its own thing, I dont think its on the radar.
* Overall I'd also say the Club thinks it is meeting the needs of the common fan. You and I - people with time and interest enough to be on here - are the fanatic fan. We complain more loudly than the normal fan but our expectations are probably far higher. I think they would say they look after the common population but not us, but that's probably OK.
So in the end I think CFC thinks it is improving overall and it has to prioritise where it further seeks to improve. I think you and I are seen as fanatic weirdos - people to keep an eye on in case we get really stroppy but otherwise not the main target.
Apart from Swanny, I wonder who is pulling their weight at the club? Seriously.
The good results for the club (memberships, Judd, cash, improvement) are mainly due to our patron Dick Pratt.
It seems to me that Marketing/ Comms are still riding on his coat tails.
Let me say that I speak with more common fans than 'fanatics' (I only know a handful of forum fanatics) and they are not happy with Communications and Marketing Depts. Haven't been for a long time, and they have made themselves clear by ringing the club. I bet the club doesn't keep a tally of unhappy members calling by phone. Why would they? It's not in their self serving interest.
How naive of them to rate themselves with the number of hits they receive on an AFL/Telstra run site. WTF are our people actual doing? How ironic to call them 'our' people.
OK, lets see who holds the power in future: The Marketing/ Comms ivory tower or the common member. Challenge is on.
I know a lot of 'common' members who would not drop their memberships because of the Fev fiasco, but who are not happy with Marketing/ Comms, and who have mentioned they are serious about not renewing their memberships because of their treatment from the club's Marketing people over the last couple of years. I for 1 buy 50 memberships a year, so they can count those as a loss and I will put that in writing as to why, and I will encourage others to put in writing why they will not renew their memberships next year.
How ironic calling themselves a "Communications Dept". ha ha.
Watch this space you foolish suits.
No pain no gain.