Sorry Hack but that is uninformed drivel. Do you think the TAC write a 'risk factor' for 2 or 3 Collingwood players being nabbed for .05. 2 is fine but any more is too much Does Nike write a 'risk factor' for Tiger having 10 mistresses. 5 is fine but 10 is just over the bench mark. Why should any Company paying 2.5 Million over 3 years have to put up with the person/business/club tarnishing their brand?

It's not a risk factor, it's an assessment of what the perception is by the people who buy their product. The worse the perception the more likely the plug gets pulled. The media help fuel that perception, infact they damn near engineer it. And at the moment the media are having a field day in a slow news week.

Tiger's Sponsors have jumped off because the media have wound up the huddled masses to such an extent that it was effecting sales for his Sponsors. That's where the risk is. Tiger has sullied their brand in the eyes of the public because the likes of Conan and Leno are tearing him a new one every night and the Sponsors names are part of the gag.

Every time the latest incident has been mentioned, the media has taken great joy in reading out the entire litany of past indiscretions by Carlton Footballers. The latest incident now becomes another red pin head on board full of red pin heads. That's what the Sponsors see.

How would you feel being a Carlton Sales rep trying to sell Carlton to a possible Sponsor. The 1st thing the would be Sponsor says is 'When does it stop?' The 2nd is 'What are you doing to Stop it?'

Do you think the witty Salesman says..........'Boys will be boys, get over it! Now about that big fat cheque.'

People are dreamin if they think this has no effect in the real world of dollars and cents and it's just a minor thing to be laughed off with....'He was just letting off steam'.

Regards Cazzesman

I think everyone needs to take football players down off their hero pedestals and lower their expectations.

Football players are the same snotty nosed shitheads you get pissed off at in the shopping centres, on the buses, on the trains, in the pubs, at the beach etc - young rowdy flower kids with not much care or clue for the world around them.

But cos these shitheads can kick a footy and run a bit and pump weights and get overpaid everyone seems to worship them and think they are geniuses all of a sudden

I understand that with being a highly paid footballer comes responsibility but i think we expect far too much from them, its beyond them - they dont have the mental capacity

I enjoy watching them play football though - thats about as far as it goes for me nowadays , they are merely shitheads kicking a footy around and nothing more.

Not Heroes, not Role models , not Saviours, not Angels , not Perfect never were and never will be.

im more concerned about the case of pink eye eddie betts seems to have in that photo

Of course they bleedin' well aren't. Playing sport in general means that you prefer to use your physique rather than your brain It's just that with the football codes there is more testosterone per square inch and by definition you are not encouraged to be an 'individual'.

I just watch football because it's the world's greatest team based contest. I have absolutely no affinity with the sporting culture whatsoever, to say the least.

Sorry Hack but that is uninformed drivel. Do you think the TAC write a 'risk factor' for 2 or 3 Collingwood players being nabbed for .05. 2 is fine but any more is too much Does Nike write a 'risk factor' for Tiger having 10 mistresses. 5 is fine but 10 is just over the bench mark. Why should any Company paying 2.5 Million over 3 years have to put up with the person/business/club tarnishing their brand?

It's not a risk factor, it's an assessment of what the perception is by the people who buy their product. The worse the perception the more likely the plug gets pulled. The media help fuel that perception, infact they damn near engineer it. And at the moment the media are having a field day in a slow news week.

Tiger's Sponsors have jumped off because the media have wound up the huddled masses to such an extent that it was effecting sales for his Sponsors. That's where the risk is. Tiger has sullied their brand in the eyes of the public because the likes of Conan and Leno are tearing him a new one every night and the Sponsors names are part of the gag.

Every time the latest incident has been mentioned, the media has taken great joy in reading out the entire litany of past indiscretions by Carlton Footballers. The latest incident now becomes another red pin head on board full of red pin heads. That's what the Sponsors see.

How would you feel being a Carlton Sales rep trying to sell Carlton to a possible Sponsor. The 1st thing the would be Sponsor says is 'When does it stop?' The 2nd is 'What are you doing to Stop it?'

Do you think the witty Salesman says..........'Boys will be boys, get over it! Now about that big fat cheque.'

People are dreamin if they think this has no effect in the real world of dollars and cents and it's just a minor thing to be laughed off with....'He was just letting off steam'.

Regards Cazzesman

What did Kouta ever do wrong? About the most controversial thing he ever did was appear on Dancing With The Stars, or get bugged by the media about being gay.

Its just reflection from Robbo's weird nut

A reliable poster on BF that has previously displayed he has a contact somewhere at the club has posted that we just had a new sponsor pull out of the deal at the last minute.

He won't name the sponsor

Hun now mentioning it also - deal was reportadly worth a $mil - ouch - turns out to be the most expensive beers ever bought

I think everyone needs to take football players down off their hero pedestals and lower their expectations.

Football players are the same snotty nosed shitheads you get pissed off at in the shopping centres, on the buses, on the trains, in the pubs, at the beach etc - young rowdy flower kids with not much care or clue for the world around them.

But cos these shitheads can kick a footy and run a bit and pump weights and get overpaid everyone seems to worship them and think they are geniuses all of a sudden

I understand that with being a highly paid footballer comes responsibility but i think we expect far too much from them, its beyond them - they dont have the mental capacity

I enjoy watching them play football though - thats about as far as it goes for me nowadays , they are merely shitheads kicking a footy around and nothing more.

Not Heroes, not Role models , not Saviours, not Angels , not Perfect never were and never will be.

Try telling kids that.............aint gunna happen

Try telling kids that.............aint gunna happen

I get that, it makes sense, but apparently in the 80s Carlton players got up to all sorts of mischief, and as a kid I knew nothing of it. Nor should I have known anything about it. It's easy to say "it's different now" but why is it? Because we're told it is?

No, because the media in 2010 are all over it like a rash, any time anyone farts it makes the papers. In the 80s, the media coverage was miniscule compared to today.

In 2010, the stakes are that much higher on every front.