I just hope we back it up and release a CFC cookbook

.....and every player can have a page with their pic, wearing an apron and their own recipe

The "CAN YOU SMELL WHAT THE BLUES ARE COOKING" cookbook RRP $29.95

Hope Juddy gets his balls moving with a nice recipe for oven baked buns

Reckon they got Don Draper in to write this one. Seems its already doing its job.

Anyone else remember Campo's Cookbook, or whatever it was called; that was on the CFC website a few years ago?

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I AM DISENFRANCHISED

I Love it. Brilliant marketing following up from last years successful slogan.

Love the brashness about it. And the link to The Rock & the way he delivers his cocky "If you smell what the rock is cooking" is cool. And I'm a 40yo who's not into WWF. Sure we have to now back it up on the park, but that's not the marketing departments job. They've done their job - The football world is now sittiing up & taking notice. Over to you now football department.

Round 1 - Time to take the Tigers down Jabroni drive and check them into the smackdown hotel.

A thousand times

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The Judd said ... know your role .. and shut your god damn mouth.

It doesn't matter what the filth or scum think about our slogan.

Next announcment will be The Rock replacing Tourism Malaysia as our joint Major Sponsor!!! We can thank the Mark 'Stone Cold' Austin for this

who farted ?

don't like it, loved 2009's slogan
BUT, I'm member in 2009 and will be in 2010 and will still hate Essendon* and Collingwood and support Carlton no matter what the slogan is.

I hate to say it ... but it looks like Judd farted.

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I am as mad as hell and I'm not going to take it any more!!!

Roasting Fev and inviting Maguire in to provide the garnish. It smells rotten at this stage but many a decent meal has started in that fashion.

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Just because I'm offended, doesn't mean I'm wrong.

I really hope we didn't pay anyone to come up with that...terrible.

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"Truth, for the tyrants, is the most terrible and cruel of all bindings; it is like an incandescent iron falling across their chests. And it is even more agonizing than hot iron, for that only burns the flesh, while truth burns its way into the soul"     — Lauro Aguirre

Please stop this "try hard marketing"
Just because its discussed for umpteen pages doesn't mean its done its job
It's a cheap and embarrasing slogan irrespective of the number of people posting about it
I don't remember the Geelong or the StKilda slogan but I do remember they played out a classic grandfinal

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If I want your opinion, I'll give it to you!

Nothing wrong with the slogan per se, however, I think that they have picked the wrong sense. Surely it should be "taste" instead of "smell". You taste success, the bitter taste of defeat, we had a taste of it last year, we gave them a taste of what is to come. You do not smell success, nor did we give them a whiff of whats to come.

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"our guest is dressed by hand-me-downs, hair designed by pillow"

What about the sweet smell of success??

Yes..and that line worked rather well for the Travelling Wilburys in 'Handle me with care' didn't it?

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That’s not a political statement — it’s a harsh reality, and we must act,” she said. “He is a clear and present danger to the things that keep us strong and free. I support impeachment.”

Had too look that one up Willbury's weren't really my thang!!

well..it was a pretty big hit....
last verse...I've been uptight and made a mess,but I'll clean it up myself I guess....oh the sweet smell of success..handle me with care.
Plenty of kitchen metaphors in there for the topic(sort of.. )

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That’s not a political statement — it’s a harsh reality, and we must act,” she said. “He is a clear and present danger to the things that keep us strong and free. I support impeachment.”

Just "You Tube'd it", I remember that. Just my Alzheimers messin with me!