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what you think
LIke 28%  28%  [ 76 ]
Dont like 46%  46%  [ 125 ]
Ill give it time 26%  26%  [ 70 ]
Total votes : 271
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bluechampion
PostPosted: Thu Nov 12, 2009 3:27 pm 
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Robert Walls

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I don't like it. No Sir.
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Taff
PostPosted: Thu Nov 12, 2009 3:27 pm 
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John Nicholls
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Oh my! Just received the email from the club - I thought the line in this thread was a joke! IThe slogan is different, will get noticed and unlike any football club slogan I have ever seen.

Time will tell. Will give journos a beautiful start but if nothing else, we will be noticed.

Go Blues!

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Mrs Caz
PostPosted: Thu Nov 12, 2009 3:29 pm 
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Stephen Kernahan
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Teddy wrote:

Yes, but your not the target market. You're a certain member. The campaign is aimed at members who may not necessarily come on board each year, as well as supporters who rarely or never buy memberships.

In other words not footy tragics like all of us here.


Yes, but my point is that it didn't have for me the images that you said it conjured up. Maybe some potential members do think like me. :grin:
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Teddy
PostPosted: Thu Nov 12, 2009 3:33 pm 
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Ken Hands
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Mrs Caz wrote:
Teddy wrote:

Yes, but your not the target market. You're a certain member. The campaign is aimed at members who may not necessarily come on board each year, as well as supporters who rarely or never buy memberships.

In other words not footy tragics like all of us here.


Yes, but my point is that it didn't have for me the images that you said it conjured up. Maybe some potential members do think like me. :grin:


Maybe, but you'd think that if you wanted to attract potential members, in other words supporters, who may be undecided about whether to give more of their time (and money) to footbal ... then a cooking metaphor (and a bad one at that) seems a pretty bizzare way to go about it.
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Mrs Caz
PostPosted: Thu Nov 12, 2009 3:35 pm 
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Stephen Kernahan
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I don't agree...

Quote:
Last year's infamous 'They know we're coming' slogan preceded a 13-win season under coach Brett Ratten and a first finals appearance in eight years.

Now the Blues believe people should know what they're creating.

"In 2009 we prepared an entree - making the finals. In 2010 we are in the process of preparing our main meal," Carlton chief executive Greg Swann said.

Last season, with the club's famed arrogance one of the key marketing tools, Carlton signed a record 43,294 members - 2500 up on the previous year.

Carlton membership: On sale today at carltonfc.com.au or call 1300 727 981. Renewal packs for existing members will be mailed next week.


Makes sense...and it got the membership hotline number into the news as well. :lol:
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Teddy
PostPosted: Thu Nov 12, 2009 3:44 pm 
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Ken Hands
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Mrs Caz wrote:
I don't agree...

Quote:
Last year's infamous 'They know we're coming' slogan preceded a 13-win season under coach Brett Ratten and a first finals appearance in eight years.

Now the Blues believe people should know what they're creating.

"In 2009 we prepared an entree - making the finals. In 2010 we are in the process of preparing our main meal," Carlton chief executive Greg Swann said.

Last season, with the club's famed arrogance one of the key marketing tools, Carlton signed a record 43,294 members - 2500 up on the previous year.

Carlton membership: On sale today at carltonfc.com.au or call 1300 727 981. Renewal packs for existing members will be mailed next week.


Makes sense...and it got the membership hotline number into the news as well. :lol:


And you're entitled to your opinion :smile:

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Mrs Caz
PostPosted: Thu Nov 12, 2009 3:47 pm 
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Stephen Kernahan
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thank you...and you are too...that's why I didn't tell you that you're wrong! :lol: :razz:
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Hornet
PostPosted: Thu Nov 12, 2009 3:54 pm 
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Craig Bradley
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It smells alright...





That is all. :oops:

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anfield
PostPosted: Thu Nov 12, 2009 4:14 pm 
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Bert Deacon

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File it with the other classics like 'The best in the business'
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DownUnderChick
PostPosted: Thu Nov 12, 2009 4:17 pm 
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Herald Sun columnist
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I wasn't happy with the creative excution but it has grown on me.

So a :thumbsup: to the club for getting this topic to 5 pages already plus a few pages in the other thread.

A recipe for success takes time. So just sit at the bench and wait for the pot to simmer. We nearly have all the ingredients.

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tommi
PostPosted: Thu Nov 12, 2009 4:55 pm 
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Bruce Doull
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Mmmmm............

simmering pot.............!


kindest regards tommi

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BlueEyes
PostPosted: Thu Nov 12, 2009 4:59 pm 
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Laurie Kerr
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A bloke i work with is a WWE nut and is not into Footy, BUT now he says he will probaly come down to a few games next year . . . . there are alot of people like him out there get THE ROCK down to a footy match to say the line and we will get more $$$ rollin in.....
Nice work Swann and co

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blue4
PostPosted: Thu Nov 12, 2009 5:13 pm 
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Serge Silvagni

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Lacks originality but it will do.
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bluedog
PostPosted: Thu Nov 12, 2009 5:17 pm 
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Ken Hunter
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:?: :?: :?:


Where is the question mark?????????????????????????????????????????????????????


:?: :?: :?:

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He (Mr Swann) said the honour and pride associated with the club's traditional navy blue jumper was priceless.
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TruBlueBrad
PostPosted: Thu Nov 12, 2009 5:34 pm 
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Stephen Silvagni
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I love it!

Who cares whether other clubs have a membership slogan or not? You'll find most of them do, but they're boring. I'm glad the club is willing to be daring and different and not sticking with "Together We Rise" or "Something Blue".

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Lace Out
PostPosted: Thu Nov 12, 2009 5:47 pm 
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formerly Yazzamatazz
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Not very creative unfortunately.....

But on a brighter note it's a reminder to all Richmond fans that their team is such a rabble that we left them out!!!!

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TruBlueBrad
PostPosted: Thu Nov 12, 2009 6:11 pm 
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Stephen Silvagni
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Just thinking about it, we may have gone for the wrong Rock line.



FFFFFFFINALLY....THE BLUES HAVE COME BACK TO........SEP-TEM-BER!!!

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C_Judd_3_votes
PostPosted: Thu Nov 12, 2009 6:18 pm 
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Adrian Gallagher
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Been in Marketing and Comms my whole working life and that is pretty awful... Seriously not original and is so simple to put up for ridicule its not funny. I don't like the cheap shot at the pies and bombers either, leave that sort of rubbish to them... Disappointing in my opinion.
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phoenix johnson
PostPosted: Thu Nov 12, 2009 6:23 pm 
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John Nicholls

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Absolute rubbish.

I thought we couldn't out do last years shitful effort, but it turns out our marketing department can go lower. MUCH lower!

It's mean to be bold, brash, instill fear etc etc This slogan makes me want to cock my eyebrow and start dropping elbows on people.

May as well have had Chris Judd posing like a grasshopper with 'Waxing On In 2010' written underneath him.

Would have had the same effect.

:mad:

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kingkerna
PostPosted: Thu Nov 12, 2009 6:38 pm 
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Bruce Doull
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It has a purpose whether we like it or not & it fulfills that purpose. Most supporters of all teams will remember this and it has already had more publicity then the other teams will combined.

Does make me think of letting rip though.

Essenodons is far worse.

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