Did Essendon* hurt your feelings when they made fun of it.

A marketing slogan that people spoke about all year, even to make fun of it. Gee I wonder how many marketing execs made millions for doing that.

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T E A M

Just on that when Essendon* made fun of our slogan.

The ad they ran after beating us, had the wrong date of the game.

Actually, it had the wrong year on it as well.

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“It is a state of mind, a system of belief, a way of seeing the world, a deep faith that, because you are Carlton, you belong to something great.” - Mike Fitzpatrick articulating what Out of the Blue means.

Cashing in on the Master Chef craze...

Even Chris Judd said last year that the marketing dept probably went a bit overboard with the slogan.



It was silly.

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"We are what we repeatedly do. Excellence, then, is not an act, but a habit"
- Aristotle

I personally don't like the slogan... but putting the magpie and the bomber in the cooking pot is great! As a few people have said, it is just meant to be a talking point - and in that sense, it is definitely doing the job! And great to stick it up Essendon* and Collingwood as a way of driving memberships again. I have zero problems with that

They know we're cooking!

How about: "We've got Ablett and the cup. We don't need no flowering slogan."?

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Gaga and The Hoff party hard in London

Most clubs have membership slogans. Most don't get noticed, however.

it'll be spoken about; sent up and quoted all year .... just like this year's .... clever dicks !

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NG
S M C , S F L

10pages on BF and counting.

Seems to me that it is having the desired effect.

This just in from the Membership department via email:

"The 2010 Carlton Membership slogan was revealed today and once again it promises to be a talking point and create controversy.

CAN YOU SMELL WHAT THE BLUES ARE COOKING

For 2010 we wanted another slogan that would make people take notice, we wanted something different that hadn't been done before.

Adding the magpie and bomber in the cup adds a little extra spice to the slogan. Let's hope it gets people talking and more importantly reminds Carlton supporters to join as members in 2010, which is exactly what you can do now."

Great stuff! Corny...yes. Different....absolutely! Has the scum and filth had the same publicity with their slogans....not even close!

Well done marketing department.

To the usual negative nancy's on this site.....get a grip (again!)

With all your posts, even the ones that don't make sense, make sense.

On this occasion you've summed it up beautifully.

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"The old believe everything, the middle-aged suspect everything, and the young know everything." Oscar Wilde

I'm sorry but it's really a very bad slogan.

From a marketing point of view it has very little going for it.

It doesn't roll off the tongue at all and being a question, it gives heaps of ammo for sarcastic/facitious answers.

It's doesn't represent anything powerful or tough or strong etc in fact it has a cooking theme which (and yes I'm generalizing) conjures up images of domesticity, kitchens and mothers.

It has a negative in it (smell) which will be fodder for journos.

I liked last years and I have no problem with showing a it of arrogance but this one really is a shocker....

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Number 17 - come on down!

Hope we add a Goose to the pot...

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"A good composer does not initiate. He steals."

- Igor Stravinsky

When putting this campaign together, the club would've asked some fundamental questions:

Who are we trying to talk to?

What response do we wish to get?

What is our customer base buying behaviour?

While I might not like the slogan a great deal, it immediately grabbed my attention. The audience it is talking to is twofold: those people who are already supporters and also the corporate community. The supporter base will get talking, and talk about the membership slogan, which in turn, gets them thinking about buying a membership.

Our sponsors, like last year, will love the publicity we'll garner, because they get additional exposure as well.

This slogan is still miles better, more provocative and far more creative than any other club's. The Essendon* response last year was great, because it made them look like they were following us. This campaign promises to do the same.

Congratulations to the club.

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"The old believe everything, the middle-aged suspect everything, and the young know everything." Oscar Wilde

It didn't do that for me...quite the opposite.

When did we draft John Safran?

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Congratulations CK95

made me think of dirty socks,and the footy team that got stuck in the Andes... yep...you really wouldn't wanta live in my brain.

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That’s not a political statement — it’s a harsh reality, and we must act,” she said. “He is a clear and present danger to the things that keep us strong and free. I support impeachment.”

What Teddy said. It's not good at all. The word 'smell' should never be used for marketing campaigns...too easily manipulated into negative connotations...if it is meant to capture the (short lived) success of reality television shows, then it's failed miserably, primarily due to the word 'smell' that just shouldn't be there. If they wanted to go down the 'kitsch' path, then maybe the following would have sufficed?

I love it when a plan comes together!
- Hannibal: The A-Team.

'Resistance is futile'
- (Picard as Borg, "Star Trek: The Next Generation")

or simply...
'It's going to be Legendary'
- (Barney, "How I Met Your Mother")
[youtube]ndwaw8q6MiY[/youtube]

Yes, but your not the target market. You're a certain member. The campaign is aimed at members who may not necessarily come on board each year, as well as supporters who rarely or never buy memberships.

In other words not footy tragics like all of us here.

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Number 17 - come on down!