Melvey wrote:
I think for the situation we're at and where we have been 'THEY KNOW WE'RE COMING' is a little to cocky.
God hope we don't have a stinker of a year or miss out on the finals. I think such a slogan and campaign has added more pressure as we all know that opposition supporters love sticking the boot into us
"THEY KNOW WE'RE COMING" is a great sell but not where we are at. going into season 2010 it would have been perfect slogan.
As for the tarnished brand the perception out there is we were a poor performing club even a train wreck at stages and we reaped the rewards for bad in house decisions. That's why campaigns such as this stink of mediocrity and not hard work. We were gifted
Hence why i would love the club to approach our climb back up the ladder and back as a powerful club in a humble way, hard work on and off the field not by some marketing shmo
why are they exclusive?
Do you think the club and all the players are now resting on their laurels thinking, 'hell we have a great marketing ploy, that'll do us, we can slacken off now'?
They are working hard
and we are coming
and everyone is on notice - particularly at the club
we expecet to arrive this year, no more youth stuff, no more potential, we play finals this year. That's it, so pull ya fingers out and work even harder.
and those that don't will be gone.
This is not arrogant, it is accurate - we are coming. WE have assembled a strong list
that are maturing and we expect them to improve dramatically - no more excuses - we are coming! Get used to it. Work hard. Be a part of it. The we are coming captures an awful lot of excellent messages and none of them include
'hey lets just laze around at stare at this really cool poster and see if it'll do all the work for us'
or
'jesus I hope we win a few games cos if we don't everyone's gunna laugh at us'