it'sallaboutthemoneyyyyyyyyyyyyyyyyyyyyy...............

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There's so much I could say...

So you agree that the club's latest MARKETING EFFORT is, and I quote you directly here, a "great marketing strategy to generate plenty of membership and $$$ for the club".

Great. But, I'm completely and utterly dumbfounded as to what your negativity is about it then.

It's an ad, and it's designed to do what ads do. I'm pretty sure the club knows that an ad isn't going to make us Premiers, or win games for us. Jesus, stop finding fault in stuff just for the hell of it. It's getting really old.

We can get excited about a poster because it shows we are making big strides off the field. A decent marketing campaign that is likely to galvanise the already-strong Carlton spirit and get more members on board. The statement about "they prove nothing" is a massive copout, because no one has even suggested there is a correlation between us releasing a poster and winning games.

Until Round 1 kicks off, some of us can enjoy the poster.

If it doesn't excite you then I'm not sure why you follow football as you don't seem too emotionally attached to the club.

You seem almost clinical about your support of the club, which is fine for you but most follow the Blues because they are passionate about them and passion is an emotion.

As someone also in marketing, the poster ticks all the boxes in what a great campign should be. The rest is up to the supporters to do their bit and make it hugely successful.

And Melvin, Swanny did say it was supposed to irreverent so relax.

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“It is a state of mind, a system of belief, a way of seeing the world, a deep faith that, because you are Carlton, you belong to something great.” - Mike Fitzpatrick articulating what Out of the Blue means.

**Applause**

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"If everyone is moving forward together, then success takes care of itself" - Henry Ford

Melvey, I would never lecture you on being miserable, please do me the same courtesy when it comes to marketing.

A brand isn't a perception. A brand is a promise made to the customer, defining the product or service on offer.

Carlton's brand is success. Carlton expects success, on and off the field. The reaction over the last few years from the rest of the AFL world demonstrates this more articulately than any way we could tell ourselves.

Carlton succeeds with a swagger. Not disrespect to our opposition, but a fundamental belief that we should win every time we run on to the park. We work hard, we play hard, we win, and we celebrate it. We aren't afraid of letting other teams see us celebrate, because we win more than we lose, and we win more than anyone. We laugh hard and we laugh last.

That's our promise to supporters and prospective supporters. That is our brand.

Even when we were finishing last, we should never have lost that message. A club should never change what it stands for, what it aspires to be, and how it is going to get there. We've won more than anyone doing it our way for over a century, and after a few years in the ditch we should take the approach of clubs less successful than us? Is that the Melvey way?


Back to the poster for a second, and why this is so good for the club. To its target market, it promises both excitement and a return to importance, relevance and respect in the AFL market. Exactly what we have been lacking.

To the wider market, it says;

Stop pitying us and start hating us. We've got ten kicks ready to go for every one we copped for the last six years, and we've a new pair of boots as well - they're wearing #5.

**Applause**

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“It is a state of mind, a system of belief, a way of seeing the world, a deep faith that, because you are Carlton, you belong to something great.” - Mike Fitzpatrick articulating what Out of the Blue means.

Branding is perception. It is how your business is perceived out in the market

Spare me your marketing rhetoric. I dont need to be told what i should be thinking. That crap might work in a board room presentation but it doesn't on me.

Carlton's brand is and forever will be tarnished. That's the perception out there. We can't change that

I couldn't care for the 10's of thousands of dollars they would have paid someone to come up with such a strategy and let me guess next years campaign will be WE'VE ARRIVED

[/quote]

Melvey, you are free to think whatever you wish. Just as I will feel free to point out your more fundamental errors when you flail about making a meal of topics on which you have no idea.

Pretty much everything in your post is critically flawed, but this point right here takes the cake for blind, cringe-worthy negativity;



Pathetic. And wrong.

Agreed.....pathetic....inane....and I can't believe this person is a Carlton supporter.....talk about a wet blanket!...............

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No ones listening till you make a mistake.

I don't get it... your point is that our brand is forever tarnished... and...? What are we meant to do? Not bother with any marketing?

Should be amended to say:



THEY KNOW
WE'RE
COMING
Except Melvey who we told to sit in the corner for being a whiney negative flower

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Gaga and The Hoff party hard in London

Actually Punter, you're wrong. For every Carlton true blue member that believes this, the comment is actually correct. Melvey is as blue as anyone else here on the forum so it does hold merit.

Just that your own ego and a couple of others here simply can't absorb some elses differing opion.

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No matter how long it takes Carlton to rebuild, they will still win a premiership before Essendon* and Collingwood.

Depends on how you define Blue, I suppose...

I'm pretty comfortable believing that the Carlton brand (if that's how you want to define it) isn't 'forever tarnished'. In fact I would say it is one of the strongest in the league.

You're talking to Melvey, what more needs to be said?

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WADA medical director Dr Alan Vernec describes Essendon* FC drug case as biggest scandal in team sport the world of sport has seen. #WC2WB

#GUILTY

I'm looking forward to the 2010 poster once we have made the finals.

"They Know We've Come"

... and of course the 2011 poster after our 17th premiership.

"Can you light my cigarette?"

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|♥♥♥♥♥♥| http://www.blueseum.org |♥♥♥♥♥♥|

OMG!.....here's another wet blanket!....and another poster saying that someone is wrong!......in his opinion!

For your edification....2+2=4 is CORRECT.....whilst ....2+2=5 is WRONG!....FACT!...not opinion.....opinions can't be wrong.

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No ones listening till you make a mistake.

So you're saying this poster doesn't guarantee that we'll win the granny? Shit! I just booked my flight for september 2009

I wonder if you'll ever get tired of your wind up act?

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#DonTheStash

Really, 2006 should've been so, can I buy you a drink?

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#DonTheStash