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"One of my favorite philosophical tenets is that people will agree with you only if they already agree with you. You do not change people's minds." - Frank Zappa

Or how about:

"C'mon all you slimy chicken little trolls with never a good word to say about the team you support - how about putting your hand in your pocket one time and buy a membership".

Now that really packs a punch.

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"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

I heard they were considering 'shh don't tell anyone about us, no really, just forget about us...'

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This type of slight is alien in the more cultured part of the world - Walsh. Its up there with mad dogs, Englishmen and the midday sun!

another reason for the others to hate us more and kick us when we are down .... the perfect order of things .... except we may just be doing the kicking

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NG
S M C , S F L

Well Richmond have grown balls this summer also with there motto of "Back where we belong".

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Mjonc signing off at 8888

If we have a crap season the club could release a "blue" movie with the same title.

What, ninth???

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"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

As a marketing professional, Melvey I can tell you that is an exceptional execution.

And if you were in possesion of even the merest grasp of Carlton's history, you would understand and cherish the fact that Carlton have never kept the arrogance in house and the respect (borne from hatred) we get from other clubs is exactly because of that.

We don't go about our business in an 'orderly' manner. We tell teams we are going to smack them around the chops and then go about doing exactly that.

You have no idea about this club, and you certainly have no idea about marketing.

Starring Twiggs and Gibbs missus

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"I will rejoice in their anguish, delight in their failure and revel in our success"

We are Carlton, @#$%&! the rest !!!!!!

They havent got there yet!

At least we are 'coming' THERE...not saying we are already there!

I will put a pineapple on them taking 9th now.

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They coud'nt.....could they?

Cranbourne.

Or for Melvey's benefit:


"Move along! Nothing to see here!"

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Gaga and The Hoff party hard in London

Punter has it dead right.

After some truly woeful efforts ("something blue" was as cringeworthy a campaign as you'd ever pray not to see) this one hits the nail on the head.

The target audience is not Geelong or Hawthorn or Collingwood supporters: it's Carlton people. If it pisses-off supporters of the other 15 teams, that's neither here nor there. In fact, it's probably a positive.

Kids would stick that up on their bedroom wall. Adults will use it as their wallpaper. Because I suspect it accurately captures the hope we have for the upcoming seasons.

And what, exactly, is it that you 'never see Geelong or Hawthorn do'?? Create membership campaigns that overstate the potential performance of the club for the upcoming season?

FFS, that's been the standard message delivered by every club, every year, since as far back as I can remember.

How a Carlton person could look at that and not feel just a bit excited, is beyond comprehension.

Unless they were seeing it as some sort of corporate mission statement, delivered by the CEO to the board of directors. Instead of what it actually is: A membership poster aimed at passionate supporters and impressionable kids who want, above all else, a dream to buy into.

Its actually Craigieburn - the spiritual home of A1 Car Removals.

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"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

Well put Punter and John - at the risk of an old "Jack Dyerism - 'I'm not saying something in case I say something' - there is a certain poster around here who should change his name to "Richard Cranium".




Not you, Punter.

Not you JohnM.

Not you The Hoff.

Not you Molsey.

Not you bluebeard.

Not you teagueyubeauty.

Not you woof.

Not you mjonc.

Not you Rocco Iquana.

Not you dannyboy.

Not you wojee.

Not you Blue Vain.

Not you blue95.

Not you non descript henchman randomly twiddling knobs.

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"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

There is no place in marketing for honesty.

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SIDE BY SIDE
COOOOOLLLLLIIIINGWOOOOOOOD

Agree with Punter and John M.

I for one don't want to see the return of the Carltong arrogance, at least on that I agree with Melvey. I would prefer to see us a little humble, but with confidence and self-belief. Then let the results, the crowds, the memberships do their thing. All of that combined will be enough to have 15 clubs afraid...and full of envy.

As for 'They know we're coming', I think it's fabulous. It is a marketing campaign aimed at getting members on board. And what better way to get supporters to sign up than to let them know that we're on our way, that the competition knows we're on our way, and if you're not part of it, you'll miss out.

It's about publicity, it's about the brand, it's about generating excitement, it's about exposure for sponsors in a time where economics are troublesome. Name another marketing slogan that has had an article in the biggest selling newspaper in Melbourne devoted to it? That's publicity!

Not to mention the number of Carlton supporters who have already saved it as their background, sent it to mates, or who want the poster.

It's got people excited about Carlton Football Club, it's got people talking. I don't think it's arrogant, it's making a statement that we're on our way. And we are.

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Mens sana in corpore sano.

Bring back the laurel wreath logo!!!

Just throw a Daddy-O at the end of that and you'll be OK

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T E A M

YOU GOT TO EARN BACK THAT RESPECT.... we lost a long time ago and a shitty bumper sticker and poster strategy won't do it

If you had any idea about marketing or brand awareness you would recognise that our brand has been tarnished. Branding is perception and the perception out in the AFL world is we have yet to prove anything on the field but a handful of hugh draft picks for being a poor performing club, high draft picks means bugger all.

In my eyes a well thought up campaign such as THEY KNOW WE'RE COMING doesn't go far to regenerate a brand in the football world. Earning the respect and presence we once had on the footy field will regenerate this club and brand not a shitty poster and bumper sticker campaign

THEY KNOW WE'RE COMING is great marketing strategy to generate plenty of membership $$$ for the club. Just not sure if the added pressure and cockiness is worth the risk.

basically what i trying to say is i don't get excited by a poster they prove nothing. I wanna see the on field campaign in full swing

marketing or no marketing the club will always get my money