Melvey wrote:
At the end of the day its about reaching the masses. The pies played a game in Dubai and are negotiating a game in Ireland. They are spreading the collingwood brand outside of melbourne and now where ever the pies play in australia its a big occasion and they get plenty of coverage. That plenty of coverage and exposure = more $$$ in terms of sponsorship
The demons rebranded there club by dropped the name 'demons' not only to strengthen its Melbourne heritage but also to suit the asian market.
The Hawks have tapped into the Tassie Market. Worked out a fantastic sponsorship deal and no doubt have signed a few thousand members
No doubt the club is now settled off field but im sure we still have a lot of work to do to eradicate the debt and find new revenue streams to work our way out of it and lead the club into a healthier position.
While we have a poor telstra dome deal maybe the option s to play 3 games in QLD until its sorted out and we get what we deserve.
You bring up the Hawks, demons, and pies.
1. Hawks - If we did what they've done I'd be devastated, and so would many Carlton people. By stealth, and without a vote, their board has 'put one foot out of the door' of Victoria. They probably had to do it to survive long term, but tassie hawks would make me cry if I was a Hawthorn person. In 30 years they'll probably be more Tassie than Hawthorn
2. Melbourne - They changed to Melbourne because they were so scared that as the demons they could have their nickname and club shunted off to any corner of the country to become the gold coast demons or west sydney demons. This example is meaningless.
3. Collingwood - Yes, they are playing exhibition games in Dubai etc, which is fine. I wouldn;t be against Carlton growing its sponsorship and TV base by playing exhibition games or Nab games wherever. But they're not prostituting out their home games in desperation. Carlton should look at that.
There's ways to go about growing your brand without weakening its base.
Prostituting out home games to a region where we won't get a foothold anyway due to the new team, is not the way.
The only place our home games should be moving is from TD to the MCG.