Yes, low earners.

In fact many internet advertising agencies/sellers do not even allow forums as clients.

From a strategic viewpoint the greatest value of the audience is its specific demographic (in this case the vast majority supporting the same team) in that case the greatest benefits for the club are through memberships/merchandising/publicity generated by the site which are already built in formally through links to merchandising and membership pages at the club and links to the clubs offical articles etc and in informal ways just through the vibe sites like this one create (they have the ability to turn otherwise 'soft' supporters more 'hard core' just through the interactions with a like minded community).

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*watching closely*

I'm speaking from my own personal opinion here, and have not discussed this with any of the other mods...

verbs' suggestion does have merit. However, it would need some fairly strong caveat's attached to it to ensure that there was nothing but 110% transparency, and dare I say it, integrity.

A few questions would need some investigating...

1. Ad style, simple google ads, or something more prominent?
2. How would the money get transferred? By some sort of trust account, or just simply provide the club's account details to whoever pays the revenue?
3. Most crticically, how would this implicate the independence and community ownership of the site?
4. How far away have the other mods already run!


As I have said, I can see the merit in verbs suggestions, but history suggests that it will certainly be a hot potato. Or, would it have been okay "last time" if the questions were answered in a forthright and composed manner?

At this point in time I personally would not object to further investigation, but this does NOT mean a blanket show of support for the idea.

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Funnily, something I too have been mulling over.

But Jars is right, the response to TBV is hanging over our heads.

Add to that the cost of running the site, well it all needs to be above board and open and transparent, which I have no problems with.

But still, its a touchy subject.

Yes, well I've only thrown the idea out there and there are a heap of things which would need to be considered.

I'd suggest someone with the skills crunch the numbers first and come up with a projected annual return. If the figures were in a range which would indicate a reasonable return to the CFC then further steps could be investigated, or else the idea dumped.

I can understand the concerns. The last thing we'd want to see is ads plastered all over TC.

Yeah, those mods retreats we have at El Questro don't come cheap.

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How much would 1 or 2 company logo's on the right hand side of the CFC links in the header be worth?

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There's so much I could say...

This site does raise money for the club, via the palyer sponsorship...we could "doubl;e up" by either sponsoring another player or jumper or whatever...as well as possibly "raffling off" some of the freebies that go with the sponsorship.

Some of these go to "starlight" no probs...but is there the opportunity to do/sell off/ donate any others???

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“Every single element of the Club has to be the best in the league, meticulously and methodically, and only by doing this will we be elite and challenge for number 17.”
Greg Lee

Thanks for this IS - I feel much better now...

Still reckon gimmicky short term marketing ploys help as well...

...I'm the sorta guy who comes up with ideas every single day *pipedreams, musings, delusions, call them what you will* - and I've dreamt up a few 'outside the square' *not M.Rose style* ideas...

*As mentioned previously, working in tandem with Subway for a big family day - Blues players and Subway workers making the worlds longest Sub Sandwich... for the record, this record doesn't exist *i checked!* - so lets make one! Good publicity, and then having the people who attend the family day can by slices of the sub *the worlds biggest!* with profits between the club and Subway...

*A 'Walk for Carlton' day or something - where Navy Blue is the colour, and we all march from Point X, maybe trot down Lygon St and end up at MC Hammer Park... bring along Captain Carlton, maybe wheel along a huge money box with donations *any amount* from those participating - clue up the Hun... they'll nearly fall over when they hear about the possibility for a good news story about the Blues...

Ehh, I dunno...

C'mon Blues - indulge me...

I was thinking that when he turns 18, we could whore The Shag out. But I'm sure most people would say why pay for what we get for free?


I'm sure everyone here remembers the David Williamson play cum movie "The Club".

What went on in that play absolutely pales in comparison to what has happened to Carlton FC over the last decade or so.

How much can we sell the movie rights for?

Anyone up to writing a script? Wolfy?

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I think Kevin is onto something here. Maybe the club could set up some sort of partnership with the Hurling clubs in Cork. The O'hAilpins obviously have a huge profile in Ireland... we should really try and tap into it.

Some interesting and some really bad suggestions.

But not one person is thinking outside the square. All ideas so far have to do with football. Why? Earing money can come from any source.

The club has a number of powerful people involved with the club in real estate and property development. It makes sense for the club to use one of its companies and start investing in property development. Start small - with what ever cash the club can pull - they think they can get 67 million for redevelopment of PP then put a little of that into real estate.

Guys like Fraser Brown, only under a new board, would be more than happy to be an advisor (you would think) for this type of project. The club has many high profile and wealthy connnections to people in property development markets and should start looking at non-footy activity.

Even in the begininning if it were a very small slice alongside other companies, over a 10 year period the club could rebuild its wealth and be well and truely ahead financially of the otehr 15 clubs and provide real stability without having to rely on footy revenue streams.

This really is just one of many ways the club should be thinking to get out of the current mess. Raffles are for RSLs. Selling bricks is short term. And the board taking money from web forums to generate income is just embarrising.

Lets hope the upcoming election brings fresh faces, motivated people and most importantly 'go-to' and 'get-it-done' people for the club to have future financial success. I am not a believer that you need to have on-field success to have off-field stability. Good business minds in the board room make good decisions financially for clubs. When the club had money, had it been invested into real-estate cfc would be a wealth machine. It's just a pity most clubs still try to earn money from footy.

Sounds great. Could be worth a PM to Stephen M or Hark H.

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Why don't we have a facility where interest-free loans can be donated to the club on a 2, 3, 4 or 5 year basis? We could even hold a dinner for all of those people than loan over $1000. With the influx of cash we could write down the debt and reduce our interest payments. Sure we need to pay the money back in time, but we will have a few years then to improve our cash flow. We could even keep the facility rolling over each year. So it becomes self-funding.

I think some of the ideas in the parallel thread in 'TalkingPolitics' have been picked up as election plans of some of the tickets.

I think there's a really good chance that the mix of Directors going forward will be a positive for new ideas. To me, notwithstanding the argument that we can't rely on traditoinal revenue streams to lift ourselves from the mire - it's bread & butter stuff that we've failed to do effectively so there MUST be a number of ways to lift returns from those very traditional revenue streams.

Just posted this in another forum...can't be bothered re-typing
http://www.talkingcarlton.com/phpBB2/vi ... 447#444447

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“Every single element of the Club has to be the best in the league, meticulously and methodically, and only by doing this will we be elite and challenge for number 17.”
Greg Lee

Life memberships should only be provided to past players and direct assistants eg coach, etc...
There are probably 50 plus current life members (eg Mr Rose, Valmorbida etc.) which equates to over 20 Grand. Its not much but when you are a beggar you take what you can get!

What if there was a limited release of life memberships to allow lovers of the Carlton Football Club to get together and repay our debt?

If we are going to get through this mess we have to think of all alternatives. i think the potential loss of esteem for 50 or so blokes could easily be outweighed by a well structured offering.

Our footy club's looking at doing a similar thing. So as not to devalue Life Membership we are looking at calling it Membership for Life.

That's the same conclusion that the supporting Directors at Carlton have come to.