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Effes
PostPosted: Thu Mar 05, 2015 10:04 am 
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Stephen Kernahan
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SurreyBlue
PostPosted: Thu Mar 05, 2015 10:16 am 
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Ken Hunter
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Starts with the soulless 'home' ground feel and ends with the club's lack of on-field success. Members or more importantly supporters do not feel part of the club anymore.

Older supporters where used to belonging and pass that on. Once they lost that it did not get passed on to the next generation. How many people truly deeply hurt with our losses now days? It used to take a week before I would talk to anyone after 1 loss. It now takes an hour and only after Collingwood or Essendon* game, at best really!!!!
How many people can't wait until the following week's game, for Carlton to redeem itself? I know I don't wait any longer, because I expect another loss!!!!!

It's hurt the club.


Last edited by SurreyBlue on Thu Mar 05, 2015 10:23 am, edited 2 times in total.

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dane
PostPosted: Thu Mar 05, 2015 10:18 am 
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Alex Jesaulenko
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Surrey have you ever brought up this home ground thing before?

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dane's trolling again
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frank dardew
PostPosted: Thu Mar 05, 2015 10:24 am 
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Craig Bradley

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regrettably club just isn't a attractive proposition to fans anymore - agree doesn't stand for anything - management and club drifted away from members and fans years ago - bereft of ideas - see how many jump off if we lose first 3 or 4 games like the last 2 years and finals hopes dashed by May - no real superstars at the club apart from Judd who is waning - a coach that refuses really to participate in any meaningful dialogue with the public (see woeful press conference antics )
A board full of rich oligarchs who would not have an inkling of what the average carlton supporters and members concerns are and how to address them - no elections for board members - no chance of person other than a millionaire being on the board - members who seek election pilloried by those on the board for trying

By the way have bought 3 memberships like every year BUT recognise it is a donation to a shambolic organisation which seems to have little competence on and off the field - another grey dark winter ahead in 2015
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jimmae
PostPosted: Thu Mar 05, 2015 10:37 am 
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Bruce Doull
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dane wrote:
While the Club deserves a whack...

Isn't the article about issues with the membership system i.e. website/staff?

Not sure why they needed to add in the cold shoulder part as membership is still on track to be a record.

You've got a point because we are ahead on last year's tally once you adjust for the later start to the season, but conversely that's not going to fully reflect people's payment schedules.

It's reasonable to suggest we're on track for over 45k, but it's worth getting people angry and in the conversation to help fuel feedback and numbers for the club. It's a call to arms.

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TomAlvin'sWig
PostPosted: Thu Mar 05, 2015 10:38 am 
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Harry Vallence
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dane wrote:
Surrey have you ever brought up this home ground thing before?

Dane has his troll hat on today
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robertbb
PostPosted: Thu Mar 05, 2015 10:40 am 
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John Nicholls
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frank dardew wrote:
regrettably club just isn't a attractive proposition to fans anymore - agree doesn't stand for anything - management and club drifted away from members and fans years ago - bereft of ideas - see how many jump off if we lose first 3 or 4 games like the last 2 years and finals hopes dashed by May - no real superstars at the club apart from Judd who is waning - a coach that refuses really to participate in any meaningful dialogue with the public (see woeful press conference antics )
A board full of rich oligarchs who would not have an inkling of what the average carlton supporters and members concerns are and how to address them - no elections for board members - no chance of person other than a millionaire being on the board - members who seek election pilloried by those on the board for trying


Nailed it.

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cimm1979
PostPosted: Thu Mar 05, 2015 10:45 am 
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Stephen Kernahan
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jimmae wrote:
dane wrote:
While the Club deserves a whack...

Isn't the article about issues with the membership system i.e. website/staff?

Not sure why they needed to add in the cold shoulder part as membership is still on track to be a record.

You've got a point because we are ahead on last year's tally once you adjust for the later start to the season, but conversely that's not going to fully reflect people's payment schedules.

It's reasonable to suggest we're on track for over 45k, but it's worth getting people angry and in the conversation to help fuel feedback and numbers for the club. It's a call to arms.


I don't know how the numbers trended last year but the start to the season would seem to have been the massive blow to numbers.

If there is something to get excited about early I would say we'll beat last years numbers easily.

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cimm1979
PostPosted: Thu Mar 05, 2015 10:46 am 
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Stephen Kernahan
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robertbb wrote:
frank dardew wrote:
regrettably club just isn't a attractive proposition to fans anymore - agree doesn't stand for anything - management and club drifted away from members and fans years ago - bereft of ideas - see how many jump off if we lose first 3 or 4 games like the last 2 years and finals hopes dashed by May - no real superstars at the club apart from Judd who is waning - a coach that refuses really to participate in any meaningful dialogue with the public (see woeful press conference antics )
A board full of rich oligarchs who would not have an inkling of what the average carlton supporters and members concerns are and how to address them - no elections for board members - no chance of person other than a millionaire being on the board - members who seek election pilloried by those on the board for trying


Nailed it.


Yep.

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TomAlvin'sWig
PostPosted: Thu Mar 05, 2015 10:46 am 
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Harry Vallence
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On topic, it appears Triggs is doing a Malthouse. Came in, looked at the place, and is now declaring the problems up front. Hoping both of them get us through to the other side.

What worries me is we can make a big effort to play catch up to other clubs but the result will be a bland hybrid. CFC has unique qualities that need to be made the most of. That our base is still the original home ground and in the heart of Inner Melbourne needs to be made the most of.
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jimmae
PostPosted: Thu Mar 05, 2015 10:48 am 
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Bruce Doull
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Are you suggesting we re-develop Ikon Park into an AFL venue? :lol:

As an aside, I think the club are trying many avenues to aid this. Their new video work is pretty impressive, even if it's a bit heavy on melodrama and cinematography with the pre-match behind-the-scenes stuff.

The interviews and segments are top notch.

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robertbb
PostPosted: Thu Mar 05, 2015 10:49 am 
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John Nicholls
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I've messaged every Carlton supporter I know that doesn't have a membership (13 ppl) and told them to buy memberships - if only the 3-game one. Haven't given them my membership ID either because I don't want them to think I'm just trying to save money next year...

IMO the 3-game membership should be pushed harder. It's not a true indication of "serious" support, but it helps bump the numbers up, which gives the appearance of strong support, which helps bump the numbers up, which... you get the point.

Really, anyone who plans to watch 3 games this year should be educated into buying one of these memberships. There is *no* reason for someone who just buys tickets before the game *not* to buy a 3-game membership.

Perhaps a good idea would be to arrange a function for 3-game members *only* to reconnect with the club? The club could come clean and say "we dropped the ball, we miss you, we want you back. Buy a 3-game membership, come to the Collingwood, Essendon* and Richmond home games and get a stamp... and we'll invite you to an exclusive meet and greet with all the players..."

I dunno. I'm not in marketing. The idea needs thought, but we could be doing a lot more.

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TheSwan
PostPosted: Thu Mar 05, 2015 10:50 am 
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Harry Vallence
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cimm1979 wrote:
robertbb wrote:
frank dardew wrote:
regrettably club just isn't a attractive proposition to fans anymore - agree doesn't stand for anything - management and club drifted away from members and fans years ago - bereft of ideas - see how many jump off if we lose first 3 or 4 games like the last 2 years and finals hopes dashed by May - no real superstars at the club apart from Judd who is waning - a coach that refuses really to participate in any meaningful dialogue with the public (see woeful press conference antics )
A board full of rich oligarchs who would not have an inkling of what the average carlton supporters and members concerns are and how to address them - no elections for board members - no chance of person other than a millionaire being on the board - members who seek election pilloried by those on the board for trying


Nailed it.


Yep.


Perfectly summed up.

We are unfashionable.

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jimmae
PostPosted: Thu Mar 05, 2015 10:52 am 
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Bruce Doull
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There are clubs who hand them out at schools... do those freebies count against the tally?

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TomAlvin'sWig
PostPosted: Thu Mar 05, 2015 10:54 am 
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Harry Vallence
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jimmae wrote:
Are you suggesting we re-develop Ikon Park into an AFL venue? :lol:

As an aside, I think the club are trying many avenues to aid this. Their new video work is pretty impressive, even if it's a bit heavy on melodrama and cinematography with the pre-match behind-the-scenes stuff.

The interviews and segments are top notch.

Agree
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jimmae
PostPosted: Thu Mar 05, 2015 10:55 am 
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Bruce Doull
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robertbb wrote:
I've messaged every Carlton supporter I know that doesn't have a membership (13 ppl) and told them to buy memberships - if only the 3-game one. Haven't given them my membership ID either because I don't want them to think I'm just trying to save money next year...

IMO the 3-game membership should be pushed harder. It's not a true indication of "serious" support, but it helps bump the numbers up, which gives the appearance of strong support, which helps bump the numbers up, which... you get the point.

Really, anyone who plans to watch 3 games this year should be educated into buying one of these memberships. There is *no* reason for someone who just buys tickets before the game *not* to buy a 3-game membership.

Perhaps a good idea would be to arrange a function for 3-game members *only* to reconnect with the club? The club could come clean and say "we dropped the ball, we miss you, we want you back. Buy a 3-game membership, come to the Collingwood, Essendon** and Richmond home games and get a stamp... and we'll invite you to an exclusive meet and greet with all the players..."

I dunno. I'm not in marketing. The idea needs thought, but we could be doing a lot more.

It's currently $95 for a 3 game membership, which is more than 3 reserved seats at the full rate. You can see why they've effectively changed it to a 4-game membership: we were gouging.

It's still more than a walk-up seat at Etihad, but less than one at the G.

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The Normal One
PostPosted: Thu Mar 05, 2015 10:59 am 
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formerly King Kenny
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Still Cheaper to buy general admission so why would I fork out for a membership without any meaningful value?
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robertbb
PostPosted: Thu Mar 05, 2015 10:59 am 
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John Nicholls
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jimmae wrote:
robertbb wrote:
I've messaged every Carlton supporter I know that doesn't have a membership (13 ppl) and told them to buy memberships - if only the 3-game one. Haven't given them my membership ID either because I don't want them to think I'm just trying to save money next year...

IMO the 3-game membership should be pushed harder. It's not a true indication of "serious" support, but it helps bump the numbers up, which gives the appearance of strong support, which helps bump the numbers up, which... you get the point.

Really, anyone who plans to watch 3 games this year should be educated into buying one of these memberships. There is *no* reason for someone who just buys tickets before the game *not* to buy a 3-game membership.

Perhaps a good idea would be to arrange a function for 3-game members *only* to reconnect with the club? The club could come clean and say "we dropped the ball, we miss you, we want you back. Buy a 3-game membership, come to the Collingwood, Essendon*** and Richmond home games and get a stamp... and we'll invite you to an exclusive meet and greet with all the players..."

I dunno. I'm not in marketing. The idea needs thought, but we could be doing a lot more.

It's currently $95 for a 3 game membership, which is more than 3 reserved seats at the full rate. You can see why they've effectively changed it to a 4-game membership: we were gouging.

It's still more than a walk-up seat at Etihad, but less than one at the G.


My point was, a membership needs to be worth more than entry to the ground to a certain number of games.

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jimmae
PostPosted: Thu Mar 05, 2015 11:02 am 
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Bruce Doull
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robertbb wrote:
jimmae wrote:
robertbb wrote:
I've messaged every Carlton supporter I know that doesn't have a membership (13 ppl) and told them to buy memberships - if only the 3-game one. Haven't given them my membership ID either because I don't want them to think I'm just trying to save money next year...

IMO the 3-game membership should be pushed harder. It's not a true indication of "serious" support, but it helps bump the numbers up, which gives the appearance of strong support, which helps bump the numbers up, which... you get the point.

Really, anyone who plans to watch 3 games this year should be educated into buying one of these memberships. There is *no* reason for someone who just buys tickets before the game *not* to buy a 3-game membership.

Perhaps a good idea would be to arrange a function for 3-game members *only* to reconnect with the club? The club could come clean and say "we dropped the ball, we miss you, we want you back. Buy a 3-game membership, come to the Collingwood, Essendon**** and Richmond home games and get a stamp... and we'll invite you to an exclusive meet and greet with all the players..."

I dunno. I'm not in marketing. The idea needs thought, but we could be doing a lot more.

It's currently $95 for a 3 game membership, which is more than 3 reserved seats at the full rate. You can see why they've effectively changed it to a 4-game membership: we were gouging.

It's still more than a walk-up seat at Etihad, but less than one at the G.


My point was, a membership needs to be worth more than entry to the ground to a certain number of games.

Kenny has nailed it: value is fine, but it needs to be perceived. Currently it's an aggregate of Victorian ticketing prices, which are at the top of the pile.

It was outrageous before the 4-game change. Where's the financial value in it? Supporters are as much customers as they are investors, and yet here they are, spending more than the value most of them would derive from it (because honestly who gives a @#$%&! about a cap and a sticker) and they don't see a return beyond items less than the face value?

The 3-game membership stinks, particularly they way they package it.

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jimmae
PostPosted: Thu Mar 05, 2015 11:14 am 
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Bruce Doull
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I mean look at this:

STANDARD MEMBER BENEFITS
    Membership Card
  • Option of selecting Members Cap or Members Scarf
    *(Please note: Members Scarf will be the default option if you do not make a selection)
  • Lanyard & Ticket Wallet
  • Bumper Stickers
  • Season Guide magazine (one per household)
  • Inside Carlton magazine (one per household)
  • Digital Birthday Message from the Players
  • Free entry to Northern Blues Visy Park home games
  • Member discounts for official Carlton merchandise at the Carlton Shop
  • Exclusive Breaking News emails
  • Exclusive “From the Coach" email after every match
  • Weekly Team Selection
  • Total Years of Membership Recognition Lapel Pin – recognised by Club milestones

I've highlighted 3 items which should not be included on the standard 3-game membership; it's never going to be cost-effective for them to do so.

Hell, they can give them a digital copy of the magazine, they can have securely locked away online and have a members-only area where they can gate content if they so wish. That saves them printing costs.

@#$%&! fix that and make it a 4-game membership, then package it for $75, and they will sell.

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