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PostPosted: Wed Dec 10, 2014 10:15 pm 
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Robert Walls
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Steve_C7 wrote:

.............will do whatever it takes to be successful.



...yeah That's what these clowns believed in

Image

...I bet they could have used some good old fundamental "honesty, integrity and accountability" ?

whatever it takes has brought their club and the game to its knees....

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PostPosted: Thu Dec 11, 2014 5:16 am 
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Stephen Silvagni
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Steve_C7 wrote:
Rexy wrote:
Steve_C7 wrote:
Synbad wrote:
Honesty with yourself had everything to do with success.. Lol



Sorry synners, I didn't realise that you knew so much about me :oops:

Synbad wrote:
Step one.. Don't overestimate who you are.. Be honest with yourself and handle things with integrity.

Not naive at all...
It's a mentality like yours that is unable to grasp the basics that has us where were at today


I will ignore your ideology as I can see from your posts that you won't listen anyway, however the club appears to acknowledge it's shortcomings in marketing and has looked to re-shift it's brand values in the new business plan which is positive.

The key to the success of this plan is going to lie square in the marketing department, they are going to have to reconnect the emotional attachment to the brand and come up with innovative and modern techniques to achieve this.

Our past successes are too long ago to rely on a nostalgic value and won't resonate with next generation which is the lifeblood of sports teams, the failure of the blueprint attests to this notion, so let's hope that Trigg can drive this as I have said many times our board is seriously lacking in expertise in this area.

If I were Trigg, I would be championing the board to use an highly rated external marketing company to provision the brief and use in house team to deliver against the brief. I am not sure we have the cattle to do the strategizing based on previous campaigns.

Honesty. Integrity. Accountability.

The board and management could try those for starters...


With no disrespect non of these ideals have any bearing for success.

Name me five successful business's that have integrity and I'll name you 50 that will do whatever it takes to be successful.

The only question is what do you define to be success? Morality/integrity can be one, but not in a capitalist system

Yeah I'm just being a wowser I suppose... :lol:


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PostPosted: Thu Dec 11, 2014 5:51 am 
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Bruce Doull
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corporations arent honest thats why ..were going down the slippery slope into economic oblivion around the world
we hold corporations in too high esteem.
now we have footy clubs that think theyre corporations

its really about people

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PostPosted: Thu Dec 11, 2014 5:51 am 
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Harry Vallence

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Cretylus wrote:
Steve_C7 wrote:

.............will do whatever it takes to be successful.



...yeah That's what these clowns believed in

Image

...I bet they could have used some good old fundamental "honesty, integrity and accountability" ?

whatever it takes has brought their club and the game to its knees....


Whatever it takes does NOT mean breaking the law.


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PostPosted: Thu Dec 11, 2014 5:52 am 
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Bruce Doull
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Essendon* didnt break the law

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PostPosted: Thu Dec 11, 2014 5:54 am 
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Bruce Doull
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i think youre the one confused steve...
you and our underachieving board....

all confused and lost....

unable to grasp what a footy club is


how people need to be connected with for it to work

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PostPosted: Thu Dec 11, 2014 6:00 am 
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Harry Vallence

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Cretylus wrote:
Truly capitalist systems do not operate in the world today.

Australia is very similar to most western nations, An Oligarchical Socialist Corporate welfare system- a Corpocracy.. ...

Your analytical measures and indicators of "success" are meaningless and pure irrelevant nonsense.

look around you, and watch the clown puppets dance

You live in a mirage, and occasionally you are permitted to swim in the ocean of your own perils


Don't blame the Shepherd for the sheep following him.

Success in a sporting code is easy to measure and KPI's can be put in place it increase your chance of success.

Pure irrelevant nonsense is your post above


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PostPosted: Thu Dec 11, 2014 6:04 am 
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Bruce Doull
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KPIs??

well the KPIs begin with understanding who you are and what youre doing...
unless u know who you are and what youre doing you cant achieve KPIs .... so you wont get KPIs if you dont want to face up to what youre doing and who you are....
Gamblers need to know and understand who they are and what theyre doing before they can move forward
Druggies.. the same..
Same as plonks


lol

i think youre the little boy lost stevie....

Problem is ...the club also...

on with it then.... and your KPIs...keep us informed.... ok??? lol

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PostPosted: Thu Dec 11, 2014 6:06 am 
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Harry Vallence

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Synbad wrote:
i think youre the one confused steve...
you and our underachieving board....

all confused and lost....

unable to grasp what a footy club is


how people need to be connected with for it to work


Synbad, why bother to reply if you don't read what was posted in the first place?

Steve_C7 wrote:

The key to the success of this plan is going to lie square in the marketing department, they are going to have to reconnect the emotional attachment to the brand and come up with innovative and modern techniques to achieve this.



I'll make easier for you and highlight it in red.


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PostPosted: Thu Dec 11, 2014 6:06 am 
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Bruce Doull
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just to set you straight...

KPIs come after a process... that process includes honesty and integrity

we cant face up to who and what we are so we dont improve.....

u begin at the beginning.... not at the end...

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PostPosted: Thu Dec 11, 2014 6:26 am 
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Harry Vallence

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Synbad wrote:
KPIs??

well the KPIs begin with understanding who you are and what youre doing...
unless u know who you are and what youre doing you cant achieve KPIs .... so you wont get KPIs if you dont want to face up to what youre doing and who you are....
Gamblers need to know and understand who they are and what theyre doing before they can move forward
Druggies.. the same..
Same as plonks


lol

i think youre the little boy lost stevie....



Thanks for the belittlement, classy.

If you seriously think that Honesty and Integrity are going to change the direction the Club is heading, then you are more deluded than I thought you are.

You are a smart person Synners, surely you can come up with more than just criticizing the whole place and some fluff about integrity, board should go etc.


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PostPosted: Thu Dec 11, 2014 6:55 am 
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Bruce Doull
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because im a smart person i can criticise the whole club
unless we all believe the club that has spent the last 15 years not making any splashes in the comp.. not having won any prelims.(every other club has in that time except maybe richmond). having won 3 wooden spoons... had an unprecedented number of early picks with stkilda....
started that period as a powerhouse club and is now struggling to hit 45,000 members
made a massive loss of 1.6 million...
had a massive amount of early picks plus second and third rounders fail.

kept coaches like capuano and barker even though they have shown nothing for over 5 years...
have an exclusive view of this club... having pawned off naming rights to distasteful individuals like edelsten (who hasnt paid for them in fulll mind u ).. all because they cant do the simple things like connect with their members )

.. doesnt need criticism... well ill say heeeeeeeeeeeee.....

i can go on and on about this club and its ills.. often i do.....

but right now its about having a good hard look at itself.. and seeing itself for what it is...

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PostPosted: Thu Dec 11, 2014 7:49 am 
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Harry Vallence

Joined: Tue Mar 27, 2007 1:39 pm
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Synbad wrote:
because im a smart person i can criticise the whole club
unless we all believe the club that has spent the last 15 years not making any splashes in the comp.. not having won any prelims.(every other club has in that time except maybe richmond). having won 3 wooden spoons... had an unprecedented number of early picks with stkilda....
started that period as a powerhouse club and is now struggling to hit 45,000 members
made a massive loss of 1.6 million...
had a massive amount of early picks plus second and third rounders fail.

kept coaches like capuano and barker even though they have shown nothing for over 5 years...
have an exclusive view of this club... having pawned off naming rights to distasteful individuals like edelsten (who hasnt paid for them in fulll mind u ).. all because they cant do the simple things like connect with their members )

.. doesnt need criticism... well ill say heeeeeeeeeeeee.....

i can go on and on about this club and its ills.. often i do.....

but right now its about having a good hard look at itself.. and seeing itself for what it is...


White noise is not constructive


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PostPosted: Thu Dec 11, 2014 10:30 am 
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Bruce Doull
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yes it is.....

it needs a tipping point

were not quite there yet.....

the more people educating themselves about this club the better.

for example... right at this moment.. the club has enough votes to implement change to the constitution theyre requiring

There are blocks voting for this and they have been implemented a long time before you opened your eyes....

therefore... we can deduce most carton people are still dummies.... and more people must be educated

white noise starts off as white noise... but lets see how it goes when the numbers change....

obviously right now.. they have it packaged in a pretty tidy parcel.....

and they do with the club anything they wish.....

mostly because most people are stupid....so its about education.....

we will have a long era in the darkness.... but as with any kind of education its expensive.. so this will be...

KPI are 1.6 mill in the red
player upon player on the trash heap
45,000 members
a list were trying to improve and balance whilst we have had ample opportunity over the last decade

thats off field stuff .. not on field...

theres a lesson in all that.....

get the off field right.. youll get the onfield right....

but you cannot get the off field right by thinking and guessing and lying to yourself...

youre kidding yourself if you believe the heads and suits around this club who have proven themselves to be out of their league time and time again... decision on decision are finally going to guess their way to a flag.....

first they must recognise theyre not the right people.. and whatever they think theyre doing is fools gold..

all that takes honesty and integrity .... it means opening the club up to others....

that doesnt look like happening does it??

its because the club is bogged down with dishonesty....

from the top all the way down....

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PostPosted: Thu Dec 11, 2014 12:46 pm 
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Harry Vallence

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Synbad wrote:
yes it is.....

it needs a tipping point

were not quite there yet.....

the more people educating themselves about this club the better.

for example... right at this moment.. the club has enough votes to implement change to the constitution theyre requiring

There are blocks voting for this and they have been implemented a long time before you opened your eyes....

therefore... we can deduce most carton people are still dummies.... and more people must be educated

white noise starts off as white noise... but lets see how it goes when the numbers change....

obviously right now.. they have it packaged in a pretty tidy parcel.....

and they do with the club anything they wish.....

mostly because most people are stupid....so its about education.....

we will have a long era in the darkness.... but as with any kind of education its expensive.. so this will be...

KPI are 1.6 mill in the red
player upon player on the trash heap
45,000 members
a list were trying to improve and balance whilst we have had ample opportunity over the last decade

thats off field stuff .. not on field...

theres a lesson in all that.....

get the off field right.. youll get the onfield right....

but you cannot get the off field right by thinking and guessing and lying to yourself...

youre kidding yourself if you believe the heads and suits around this club who have proven themselves to be out of their league time and time again... decision on decision are finally going to guess their way to a flag.....

first they must recognise theyre not the right people.. and whatever they think theyre doing is fools gold..

all that takes honesty and integrity .... it means opening the club up to others....

that doesnt look like happening does it??

its because the club is bogged down with dishonesty....

from the top all the way down....


Don't disagree with you, however a few considerations

1. Supporters aren't stupid, if they care enough they would demand a change. As it is they just don't renew their membership, people have more important things going on in their life than CFC

2. The boards job is not to run the club, but get the right people in to do the job and set the objectives of what the club wishes to achieve like what you listed as KPIs

3. The board is too big to function as it should, this has been raised and agreed on by all. The question is what can we do about it? In a game of musical chairs even though everyone knows theere are not enough chairs, they all want a seat.

With all that said, let's control the things that we can control first and deal with the structural issues in due course.


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PostPosted: Thu Dec 11, 2014 5:14 pm 
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Bruce Doull
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The board of directors job is to set the direction of the club.
How's the club going?
What's its direction.

Assess this clubs direction and where it is right now and you'll understand my thoughts about this board and where its taking this club

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PostPosted: Thu Dec 11, 2014 5:15 pm 
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Bruce Doull
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When you boil it all down that's what you're looking at. Then you look at that hand on hand with policy.
It's simple...

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PostPosted: Thu Dec 11, 2014 7:44 pm 
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Rod McGregor
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Steve_C7 wrote:
If I were Trigg, I would be championing the board to use an highly rated external marketing company to provision the brief and use in house team to deliver against the brief. I am not sure we have the cattle to do the strategizing based on previous campaigns.


Heard that the club has very recently created and filled the position of brand manager.

First time the club has had someone dedicated to this task.


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PostPosted: Fri Dec 12, 2014 6:11 am 
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Harry Vallence

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The Yes Man wrote:
Steve_C7 wrote:
If I were Trigg, I would be championing the board to use an highly rated external marketing company to provision the brief and use in house team to deliver against the brief. I am not sure we have the cattle to do the strategizing based on previous campaigns.


Heard that the club has very recently created and filled the position of brand manager.

First time the club has had someone dedicated to this task.


Glad to hear that the club has identified the need, however I still believe that marketing companies have the best talent in this area unless you are prepared to pay well overs to poach the right person.


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PostPosted: Fri Dec 12, 2014 8:39 am 
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Ken Hunter
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Actually, don't really have to pay overs Steve, just employ the right person!
I have seen some very good astute marketing people who don't earn, what I would say is top dollar and then I have seen some very special one's as well. Marketing consultants are very good but they also do not always understand or truly relate to the business brands.


Last edited by SurreyBlue on Fri Dec 12, 2014 9:25 am, edited 2 times in total.

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