Why haven't any other team done it before? Oh right...
Quote:
Sporting events
The song is played after every goal scored by Bayern Munich at the Allianz Arena
The song is very popular in European football stadia, even becoming the unofficial anthem of Italy's World Cup win in 2006 and was used in both Euro 2008, when the teams walked onto the pitch at the start of the game[12] and in Euro 2012 and in U-21 Euro 2013, when it was played when a goal was scored. Its emergence as a popular sporting anthem started when, on October 22, 2003 supporters of Club Brugge K.V. overheard the song being played in a bar in Milan, while preparing to attend a UEFA Champions League group match against A.C. Milan and began to sing along. After a 0-1 upset win, the fans brought the song back with them to Belgium, where Brugge began playing it in Jan Breydel Stadium during matches. After Brugge hosted A.S. Roma in a UEFA Cup match on February 15, 2006, the Italian side brought the song back home with them and it began to be played inside the stadium. By the time the World Cup had began in June, the song had become the national team's unofficial anthem.[13]
In response to the song's popularity in Italy, Jack White said:
I am honored that the Italians have adopted this song as their own... Nothing is more beautiful than when people embrace a melody and allow it to enter the pantheon of folk music. As a songwriter it is something impossible to plan. Especially in modern times. I love that most people who are chanting it have no idea where it came from. That's folk music.[14]
During the Scottish Cup semi-final in April 2006, where Hearts met local rivals Hibernian, this song gained infamy as when Paul Hartley had scored his hat-trick and Hearts fourth goal against Hibs, this song was played to which the Hearts fans started chanting to the chorus "Oh the Hibees are gay". In later years Hibernian used the song to taunt Hearts about their financial troubles by singing "All the Hibees get paid" to the song's main riff.
Falkirk fans have also taken to singing the main riff whenever they win a corner to the words "We're the navy blue army". Oldham fans also use the chorus, singing "we're following Oldham" to it.
The song is also played at home games of A-League team Melbourne Victory following a team goal, the song has become an almost un-official anthem for the club's fans. Melbourne Victory's home ground in fact is down the road from the Corner Hotel where the guitar riff was originally composed. The song was also chosen by the newly formed Western Sydney Wanderers FC as their goal scoring music. The club did not know the song was already connected to Melbourne Victory, and once the Wanderers active support group the Red & Black Bloc informed the club they stopped using the song.
Every time the German club Bayern Munich score, a remixed version of the song is played. Also the song was played every time a team scored a goal, in Wembley Stadium for the 2013 UEFA Champions League Final, which Bayern Munich won 2–1 against Borussia Dortmund. And in the 2013 UEFA Super Cup the song was played again, every time a team scored a goal, which saw Bayern Munich win the match against Chelsea, in a penalty shooutout 5–4, after the match ended 2–2 in normal and extra time.
The song is used as the tune for chants sang to players such as Indian Cricket Team player Ravindra Jadeja, Robin van Persie at Manchester United, Reading player Adam Le Fondre, and Santi Cazorla of Arsenal.[15]
Darts player Michael van Gerwen uses the song as his walk-on song. Fans asked him to change his walk-on song from Breathe by The Prodigy, and Sky Sports chose Seven Nation Army, and the darts audience took an immediate liking to it, chanting his name to the beat of the song.[16]
The song has also become increasingly popular at American college football games, being used at many large venues throughout the country.[17] Introduction of the song to college football can be traced to the Penn State football program, where in 2006 the communication and media director, Guido D’Elia, was inspired after hearing a Public Radio International story about A.S. Roma's use of the song. At about the same time, Arrangers' Publishing Company began to sell sheet music of the song for marching bands and by January 2012 had sold around 2,000 copies.[13] The University of Southern California marching band plays the song in reference to quarterback Matt Barkley's jersey number 7[citation needed]. The Oregon Marching Band plays the tune every time the Oregon Ducks Football defense comes onto the field during football games. The song can also be heard at all home games of traditional rivals Ohio State and Michigan before kickoff following a home team score.[13]
The song has been used since 2011 as the official hype song of the Baltimore Ravens.[18] During the 2012 season, it was cited in an ESPN story declaring M&T Bank Stadium the top home field advantage in the NFL.[19] During Super Bowl XLVII, Ravens fans could be heard chanting the song as the power went out during live TV coverage in the third quarter.[20] It has also been used by the Baltimore Orioles following its positive reception at Ravens games, being heard during key moments in games during and since the Orioles' turnaround 2012 season.
At many college and some pro American football games, the six note hollow-body guitar sequence that is repeated throughout most of the song can be heard spontaneously chanted (wordlessly) by the fans, with no accompaniment from the official stadium audio system. It is also played before tip-off at New York Knicks games.
The song is also used at college basketball games in the United States at schools such as NC State University, Saint Louis University, and Butler University.[citation needed]
In November 2013, the song replaced Bon Jovi's "This Is Our House" as the goal song of the New Jersey Devils. The change came after a fan vote in response to the controversial replacement of Gary Glitter's Rock and Roll" with "This Is Our House", due to concerns by team staff surrounding a mocking "Hey, you suck!" chant done to the former.[21][22][23]
The song has been used in the hype videos played before each Miami Heat home game in the 2012-13 and 2013-14 seasons. The famous underlying riff of the song is also sung frequently by Heat fans as a chant. After the Heat's popularization of the song's main riff as a "battle cry", many other NBA teams have started using it for the same effect, and it is now in essence the NBA "battle song". During the 2013 NBA Finals 3rd game between the San Antonio Spurs and the Heat, Spurs fans used the chant when they won the game to mock the Heat's use of the song in their hype video.[24] The fans also used the chant in game 5 of the 2014 NBA Finals, also against the Heat, when the Spurs won the NBA championship in five games.[25]
The song was played in-between innings during the 2012-2013 home games of the Los Angeles Dodgers. The accompanying hype video takes inspiration from the Seven Nation Army music video and ends with baseball gloved hands making the famous LA sign. Fans of the Baltimore Orioles are known to chant the signature guitar riff during home games at Camden Yards.
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