ThePsychologist wrote:
Genuine question.
Is Swann that bad and what power does he hold over football department.
Would he be in a better position with a stronger board with better direction and a better person running the football department?
Who influences the culture the most?
Personally, Swann doesn't concern me as much as other things but it's also an area I haven't looked to deeply into?
My view (expressed previously).
- I think Swann delivered some genuine positives the first few years, from the outside looking in he was a professional football executive and straightened the place up somewhat (albeit with the club coming off an incredibly low base). He's by no means been 'bad' in my view. If anything the word I would use over the last few years is 'stale'.
- The role as it currently stands isn't set up right for a modern, successful football club. The CEO shouldn't be operationally involved in football matters.
- The CEO should be spending their time developing the best possible business model for the club, and leaving the football department to manage lists, recruiting and winning games on the weekend. Swann seems to be far to involved in the football side of it and not involved enough on the business side. I mean - what the hell is he doing on the list management committee. especially when we've got such a diabolical membership situation.
- so yes : I think it is vitally important that the CEO role is vacated as soon as the board shakeup is complete. I want to see a CEO put in place who is focused solely on delivering improvements in the key off field platforms of the club: revenue streams, fan engagement, external stakeholder engagement and people development within the club.
- I want the CEO to appoint a director of football (bye bye McKay...hello SOS?), who would in turn appoint a dedicated list manager. I have no problem with Malthouse staying on as coach is he's got the motivation. But all those guys would report to a director of football - and the CEO simply manages that person and the budget for the footy dept (which is going to be locked in place anyway as an equalisation measure.
the CEO role at Carlton is yet another example of an antiquated approach by Carlton. Someone mentioned in another thread - it seems the entire club has been sitting around for a decent period of time waiting for the 150 celebration to be over with so desperately needed changes at the club can take place. I don't know whether it's selfish or whether there's a genuine belief that stability in a time like this is required, but the end result has been stagnation, complacency etc.
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