Inspired by hearing AC/DC's
You Shook Me All Night Long, Carlton Football Club General Manager (Communications) - Ian Coutts, pens the slogan for the 2013 membership campaign.
It is a fast machine, we keep the motor clean
It is the best damn midfield that Mick's ever seen
Working double time on the forward line
It is one of a kind, and it's mine all mineAgainst the wishes of his marketing staff, the board approve the Dennis Walter/Stephen Kernahan-sung theme and it is rolled out via various TVC, radio and website platforms to the chagrin of the AFL community from the Commission to the common supporter.
Sony Music Entertainment sues the club for copyright infringement and Carlton are ordered to pay $2.3million in damages. After 21 years service, Ian Coutts is forcibly removed from Visy Park. A vote of no-confidence is upheld against the Board at an EGM. Sticks removes any semblence of a mullet in an attempt to go incognito. Greg Swann returns to work from a disclosed location as a consultant at Ernst & Young. Despite not knowing it's real meaning, the Unofficial Selection Committee pronounce a fatwah on Sticks and Swann.
A group of influential Carlton supporters form a board with AFL approval, though their identities are unknown. Harold Mitchell and Bruce Mathieson deny involvement despite numerous claims from Caroline Wilson and Eddie McGuire. The group becomes known as the 'Syndicate' - their only contact to the outside world made via a man known simply as 'The Smoking Man'.
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