Live stream a big hitQuote:
CFC TV's live stream of Carlton's NAB Cup match against the Brisbane Lions from Maroochydore was a huge success with thousands of Carlton supporters logging onto the Carlton website during the match.
I wonder if they counted unique visitors, or page views. If there's 500 people refreshing the page for a working stream, kinda bumps up your numbers...
Quote:
"We were delighted the AFL and Fox enabled us to stream the game live as it provided Carlton supporters all over the world with the opportunity to see and hear the game," said Carlton's General Manager Communications Ian Coutts.
No it didn't, Ian. It was Australian viewers only, and your own department confirmed this.
Quote:
"It was a challenge for our multimedia team as this was a first for Carlton. Combined with the location which required additional infrastructure to be brought in, it is a real credit to our multimedia team, and with the assistance of the AFL and Telstra, that the stream was such a success."
No it wasn't, Ian. A significant chunk of your viewing audience missed most of the first quarter due to technical issues, and I presume quite a few of them switched off in disgust, along with those who couldn't dicern players who were comprised of about 60 pixels.
The additional infrastructure, a 4G modem, was positioned in the one place, short of the change rooms, where the signal would have been at its worst, and was tested as successful before approximately 4000 additional mobile phone signals descended on the area. To deliver a 256 kbbps stream in the middle of the biggest 4G coverage area in Queensland is a systematic failure to understand what you were undertaking in broadcast your coverage.
Quote:
"We hope this is the start of more live streaming of Carlton training and events on CFC TV in 2012. We certainly know our multimedia team is equipped to ensure we are in a position to succeed in this area," Coutts added.
They absolutely are well equipped to succeed, as shown by last year's coverage of the John Nicholls medal, and the new wireless broadcast equipment. Sadly, they got it wrong here in what would have been a showcase event for the clubs' multimedia, IT & social media units. To top it off, we put in a bad shift on field, so the whole event was a PR nightmare, hence this rubbish puff piece.
The club only has to look at the slowing up of membership uptake over the last 3 weeks to realise they are sacrificing revenue in the name of preparation to too great a degree due to an unwillingness to spread senior talent more across of our matches, and they've now hammered home the sentiment with slapdash production work.
A convincing performance has become surprisingly more critical for membership figures and good press, and by extension the confidence of staff and players. I sincerely hope the club are not dismissive of what a win offers them in the way of PR control, especially given our split revenue agreements in three of the first four matches of the season (luckily the value of an 11 game membership won't have diminished greatly at that point).
Instead of nitpicking, jimmae, why can't you just be grateful that you were even given the opportunity to see the game at all? Sure, it wasn't perfect, but it was much better than nothing, and the club deserves credit for showing the initiative to even attempt to stream the game live when it certainly was under no obligation to do so.
Login
Register
FAQ
