Talking Carlton Index Lochie O'Brien Kerryn Harrington Lochie O'Brien Kerryn Harrington CFC Home CFC Membership CFC Shop CFC Fixture Blueseum
It is currently Tue Jun 17, 2025 7:55 am

All times are UTC + 10 hours




Post new topic Reply to topic  [ 132 posts ]  Go to page Previous  1, 2, 3, 4, 5, 6, 7  Next
Author Message
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 7:31 pm 
Offline
Robert Walls

Joined: Tue Oct 17, 2006 11:01 pm
Posts: 3561
Donstuie wrote:
I dunno. Seems a bit too much like Essendon*'s idiotic "I'm one" campaign for my liking :sly:



Agreed. unimaginative and lacking inspiration

This would have been just as good

Why do I ........
Why do I ......
repeated about 10 times
Why
Why
Why
Because of CARLTON

and took me 30 seconds to think of it

Not trying to be deliberately negative but it's banal and really disappointing

_________________
If I want your opinion, I'll give it to you!


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 7:34 pm 
Offline
Stephen Silvagni
User avatar

Joined: Tue Mar 01, 2005 10:04 am
Posts: 28377
Location: *Currently banned*
99prelim wrote:
Why do I ........
Why do I ......
repeated about 10 times
Why
Why
Why

took me 30 seconds to think of it, it's banal and really disappointing


Think, then post? Fail.


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 7:41 pm 
Offline
John James

Joined: Wed May 28, 2008 12:48 pm
Posts: 602
Location: Perth
Flower me some people are hard to please.

I loved it.

It's Carlton how can you not love it.....

:confused:

On the eve of the finals they bring out something like that and half of you winge. You can't be of blue blood.

_________________
I support the Navy Blues whatever happens!


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 7:43 pm 
Offline
Robert Walls
User avatar

Joined: Mon Feb 28, 2005 5:06 pm
Posts: 3366
Punter22 wrote:
I like it. It's trying to connect on a more deeply emotional level than the previous efforts. From the comments by Sticks and Swann it seems they are using the excitement of finals as the springboard for a campaign running into next year (at least).

If that is the case then I think it would be safe to say this isn't the only vehicle and it will become a little more integrated/holistic.

Good work Blues.


Great post. Geez I love this thread. So much so that I unfoed a verbs post for the first time in donkeys (wish I hadn't but).

_________________
"In better news for Blues fans, Jarrad Waite was not named on the club's injury list."


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 7:54 pm 
Offline
Craig Bradley
User avatar

Joined: Sat May 21, 2005 5:15 pm
Posts: 7360
skadoosh wrote:
"The I AM CARLTON brand will be a driving finals message that will also carry over into the 2012 membership campaign," Swann said.

A bit risky linking the finals with next years membership campaign if we lose badly to the Bummers...

_________________
“I would rather have questions that can't be answered than answers that can't be questioned.” ― Richard Feynman


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 7:56 pm 
Offline
Robert Walls

Joined: Tue Oct 17, 2006 11:01 pm
Posts: 3561
WA Blue wrote:
Flower me some people are hard to please.

I loved it.

It's Carlton how can you not love it.....

:confused:

On the eve of the finals they bring out something like that and half of you winge. You can't be of blue blood.



You loved it = you are a true Carlton supporter.
Some of us found it bland = we are not true Carlton supporters.

_________________
If I want your opinion, I'll give it to you!


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 7:57 pm 
Offline
Stephen Silvagni
User avatar

Joined: Tue Mar 01, 2005 10:04 am
Posts: 28377
Location: *Currently banned*
Hornet wrote:
skadoosh wrote:
"The I AM CARLTON brand will be a driving finals message that will also carry over into the 2012 membership campaign," Swann said.

A bit risky linking the finals with next years membership campaign if we lose badly to the Bummers...


Possibly. More like it indicates an underlying confidence around the joint.


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:03 pm 
Offline
Stephen Kernahan
User avatar

Joined: Sat Feb 26, 2005 9:47 am
Posts: 18288
Location: talkingcarlton.com
Some good chest-beating going on here.


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:04 pm 
Offline
John James

Joined: Wed May 28, 2008 12:48 pm
Posts: 602
Location: Perth
99prelim wrote:
WA Blue wrote:
Flower me some people are hard to please.

I loved it.

It's Carlton how can you not love it.....

:confused:

On the eve of the finals they bring out something like that and half of you winge. You can't be of blue blood.



You loved it = you are a true Carlton supporter.
Some of us found it bland = we are not true Carlton supporters.



That's how I see it

_________________
I support the Navy Blues whatever happens!


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:07 pm 
Offline
Robert Walls
User avatar

Joined: Mon Feb 28, 2005 5:06 pm
Posts: 3366
Mrs Caz wrote:
Some good chest-beating going on here.


Thump, thump, thump!

Oh, you meant me...

_________________
"In better news for Blues fans, Jarrad Waite was not named on the club's injury list."


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:09 pm 
Offline
Stephen Kernahan
User avatar

Joined: Sat Feb 26, 2005 9:47 am
Posts: 18288
Location: talkingcarlton.com
HTP wrote:
Mrs Caz wrote:
Some good chest-beating going on here.


Thump, thump, thump!

Oh, you meant me...

:lol: No, but you're obviously the one with the ego. :razz:


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:16 pm 
Offline
Robert Walls
User avatar

Joined: Mon Feb 28, 2005 5:06 pm
Posts: 3366
Mrs Caz wrote:
HTP wrote:
Mrs Caz wrote:
Some good chest-beating going on here.


Thump, thump, thump!

Oh, you meant me...

:lol: No, but you're obviously the one with the ego. :razz:


Well I AM in advertising, you know.

_________________
"In better news for Blues fans, Jarrad Waite was not named on the club's injury list."


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:26 pm 
Offline
Craig Bradley
User avatar

Joined: Sat May 21, 2005 5:15 pm
Posts: 7360
verbs wrote:
Hornet wrote:
skadoosh wrote:
"The I AM CARLTON brand will be a driving finals message that will also carry over into the 2012 membership campaign," Swann said.

A bit risky linking the finals with next years membership campaign if we lose badly to the Bummers...


Possibly. More like it indicates an underlying confidence around the joint.

Yeah, I suppose a good finals result and we can carry the momentum into next year.

_________________
“I would rather have questions that can't be answered than answers that can't be questioned.” ― Richard Feynman


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:33 pm 
Offline
Ken Hands

Joined: Sat Feb 20, 2010 11:09 am
Posts: 497
Wet Willie wrote:
It's certainly not a new idea - very few things are - and the "I AM [insert sport here]" campaigns have been working with other sports in the USA for years:

http://www.youtube.com/watch?v=es1tGHY7R00

I just hope our fab new ad agency didn't charge too much for it and claim it as their own... :banghead: :banghead:

But it works fine and we are first in the Australian market to pinch, er...do it!!



this is my beef. they wouldve charged a friggin fortune, and if you don't get originality from an ad agency of such repute & stature, then you're being shafted.
it's actually a disgrace, (not the ad, just the unoriginality and generic message served up from a world class agency) and it will surely be scrutinised & exposed as such within the industry in the coming weeks.

on this thread alone there's already been 3 other sport related ads posted with pretty much exactly the same idea and very similar execution,
and wet willie check my previous Queensland Red ad youtube post - we're not the first in australia to pinch it


dont get me wrong though, I'm not saying the campaign wont work (you'd be amazed by some of the advertising ideas that succeed) It probably will. It's got a good feel, and it's got legs. but i really expected something fresher


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:46 pm 
Offline
Alex Jesaulenko
User avatar

Joined: Mon Feb 28, 2005 4:00 pm
Posts: 24635
Location: Kaloyasena
Once again AFL Members with Club Support Packages are treated as second class citizens.

I am trying to respond to the "I AM CARLTON" club email with all my particulars and it is not accepting my Membership Number.

:mad: :mad: :mad: :mad:

Club is going to get a call on Monday Morning - not happy. :mad: :mad: :mad:

_________________
"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:50 pm 
Offline
Stephen Kernahan
User avatar

Joined: Sat Feb 26, 2005 9:47 am
Posts: 18288
Location: talkingcarlton.com
AGRO wrote:
Once again AFL Members with Club Support Packages are treated as second class citizens.

I am trying to respond to the "I AM CARLTON" club email with all my particulars and it is not accepting my Membership Number.

:mad: :mad: :mad: :mad:

Club is going to get a call on Monday Morning - not happy. :mad: :mad: :mad:


I'm the same as you AGRO, and mine got accepted.

Maybe they don't like your "angry face". :razz:

Maybe due to the amazing response, there is a web glitch.


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:53 pm 
Offline
Alex Jesaulenko
User avatar

Joined: Mon Feb 28, 2005 4:00 pm
Posts: 24635
Location: Kaloyasena
It is asking for a 7 digit membership number in the membership field - my membership number has only 5 digits.

And I do smile from time to time. :wink:

_________________
"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 8:57 pm 
Offline
Stephen Kernahan
User avatar

Joined: Sat Feb 26, 2005 9:47 am
Posts: 18288
Location: talkingcarlton.com
I think I know which 2 digits they have refused to give you.


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 9:01 pm 
Offline
Stephen Silvagni
User avatar

Joined: Tue Mar 01, 2005 9:27 am
Posts: 28528
Location: Free Beer!!
Its a bit ho hum really.

A lot of work has gone into it, which is good, but its its not really hitting any home runs, its just a clever tap past the infielders and sliding into first.

Its a summer promotion, not a marketing and membership campaign and certainly not 5 years worth of value.

I loved seeing Mil Hanna involved though.

It would have been more hitting if Mil spoke for 45 secs about what the club means to him.

_________________
"The ability to speak doesn't make you intelligent." Qui-Gon Jinn 15-05-2005

"there’s more chance of me becoming the full forward for the [Western Bulldogs] than there is of any change in the Labor Party." Julia Gillard 18-05-2010


Top
 Profile  
 
 Post subject: Re: I AM CARLTON
PostPosted: Fri Sep 02, 2011 9:09 pm 
Offline
Ken Hunter
User avatar

Joined: Mon Mar 20, 2006 11:55 pm
Posts: 12544
Location: Brisbane
camelboy wrote:
Stone Free wrote:
I thought the video was great. More of it I say.


Agreed. :thumbsup:

Only thing is, it's not clear to me what the goal is here. Is it a preview of our 2102 membership campaign...




They must think it a good 'un if they're gonna keep it for for that long. :razz:

_________________
THEY LIKE TO SEND UP!!!!!!!!

Until each team plays each other the same number of times, the AFL, as a fair dinkum competition, cannot be taken seriously.

He (Mr Swann) said the honour and pride associated with the club's traditional navy blue jumper was priceless.


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 132 posts ]  Go to page Previous  1, 2, 3, 4, 5, 6, 7  Next

All times are UTC + 10 hours


Who is online

Users browsing this forum: Majestic-12 [Bot], Spudnick001 and 42 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Jump to:  
Powered by phpBB® Forum Software © phpBB Group