I AM CARLTON

Sin City · **Posted:** Fri Sep 02, 2011 8:28 am

[youtube]a_mZElRUhg8&feature=player_embedded[/youtube]

http://www.iamcarlton.com.au/

Quote:

Footy's more than just than a game. It's a connection between generations, a bond between friends, an ice-breaker between strangers.

So today, we're calling out to every player, member and supporter of the Blues – on every corner of the globe – to stand as one and declare:

I am ready for victory
I am history in the making
I AM CARLTON

Go Blues!

Stephen Kernahan

dane · **Joined:** Tue Mar 08, 2005 10:14 am **Posts:** 22357

I like it. Great video! Not sure about the personalized wallpaper though!
Go Blues!

Donstuie · **Posted:** Fri Sep 02, 2011 8:49 am

I dunno. Seems a bit too much like Essendon*'s idiotic "I'm one" campaign for my liking :sly:

HTP · **Joined:** Mon Feb 28, 2005 5:06 pm **Posts:** 3366

There are officially no new ideas left in the world. Hope it works. I wonder what their goal is with this.

Outback Blue · **Posted:** Fri Sep 02, 2011 9:12 am

I think they forgot to add,,,,,,,,,,,,,,,

"I am Carlton, and @#$%&! everyone else"

missnaut · **Posted:** Fri Sep 02, 2011 9:13 am

Outback Blue wrote:

I think they forgot to add,,,,,,,,,,,,,,,

"I am Carlton, and !@#$%& everyone else"

That was the first thing I thought of

dane · **Joined:** Tue Mar 08, 2005 10:14 am **Posts:** 22357

Can't win!

Stone Free · **Posted:** Fri Sep 02, 2011 9:19 am

I thought the video was great. More of it I say.

Sin City · **Posted:** Fri Sep 02, 2011 9:22 am

I like it

buzzaaaah · **Joined:** Mon Feb 28, 2005 10:31 am **Posts:** 17893

Good work.
I like it.

camel · **Posted:** Fri Sep 02, 2011 9:35 am

Stone Free wrote:

I thought the video was great. More of it I say.

Agreed.

Only thing is, it's not clear to me what the goal is here. Is it a preview of our 2102 membership campaign, or something to fire up the fans going into finals?

HTP · **Joined:** Mon Feb 28, 2005 5:06 pm **Posts:** 3366

dane wrote:

Can't win!

Terrific observation. No, you can't. That's why brands segment a market, target the best segments, and position a product accordingly.

missnaut · **Posted:** Fri Sep 02, 2011 9:37 am

camelboy wrote:

Stone Free wrote:

I thought the video was great. More of it I say.

Agreed.

Only thing is, it's not clear to me what the goal is here. Is it a preview of our 2102 membership campaign, or something to fire up the fans going into finals?

On Tuesday they said it was an ongoing theme over the next 5 years, IIRC.

QLD_Blue · **Posted:** Fri Sep 02, 2011 9:55 am

I really like it!

:thumbsup:

skadoosh · **Joined:** Wed Sep 09, 2009 5:16 pm **Posts:** 112

"The I AM CARLTON brand will be a driving finals message that will also carry over into the 2012 membership campaign," Swann said.

Taff · **Posted:** Fri Sep 02, 2011 10:03 am

Just needed Jezza's and Andy's marks (with them speaking as well)and it would have been perfect!

teknodeejay · **Joined:** Mon Feb 28, 2005 2:30 pm **Posts:** 2897

We might dislike our campaign but the one I thought was the worst was Geelong's. There's a big billboard as you drive in to the land of the Cattery which has a picture of Joel Selwood and a quote "I'm a member, what's your excuse?" followed by Cam Mooney and the same quote.

The thought that comes to my head is "no shit, you're players of the club."

Not a fan of that one at all. A bit too pretentious.

This video is okay. Not heroic, but better than Can You Smell What The Blues Are Cooking?

Figer · **Joined:** Wed Oct 06, 2010 3:30 pm **Posts:** 255

Love it.

Proud & Passionate

kingkerna · **Posted:** Fri Sep 02, 2011 10:18 am

Really like it, except for Mil touching his heart.

Megaman · **Posted:** Fri Sep 02, 2011 10:18 am

I am Spartacus!

I AM CARLTON

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