We should use the group that did that Old Spice ad.

Weird, I sat in on a Ben Self (afore mentioned Blue State Digital founder) presentation that used that commercial yesterday, great advertising campaign

Speak to your people.

Soylent Green??

I don't have people


This might be slightly controversial, but I reckon clubs have got it wrong with the emphasis on membership numbers.

We'll take your money and you make up a number.

Others (like Blue Vain) have already said it better than I can, but I'd be far more interested in the number of members that felt engaged and part of a community.

That's Self's first step.....make people feel like they are worthwhile contributors to something good.

Being a number for the number crunchers doesn't make me feel a part of a community, either does the current CFC web site.

Blue State Digitals work on the Obama campaign was nothing short of stunning. If OgilvyOne are selling more efficient and useable ways to manage and increase our numbers I'm not interested.....if they are selling engagement I am.

For anyone interested these are Self's 8 steps for engaging people with social media:

1. DO something worthwhile
2. Talk about it effectively
3. Get the word out
4. Collect people
5. Talk to the appropriately (most important step)
- honestly
- transparency
- relevancy
- treat people as trusted partners and potential helpers
6. Let your people get involved (deeply)
7. Let them tell their friends
8. Measure, see what evolves, adapt


There's a fair bit of potential to do something industry leading here

CFC needs an integrated marcomms plan before it thinks about making another TV ad. Not sure there's anyone at the club who could develop that.

Perhaps OgilveyOne is putting the full service into full service agency.

_________________
"In better news for Blues fans, Jarrad Waite was not named on the club's injury list."

That would be my hope. And I agree with both yourself and Gilly. We shall see, I guess.

Tom's last name wouldn't pass the swear filter.

He's a gun.

Commercials

Cadbury’s “Eyebrows”
Skittles “Touch”
Skittles “Beard”
Skittles “Rabbit”
Skittles “Leak”
Skittles “Pinata Man”
Skittles “Tailor”
Career Builder “Tips”
Fed Ex “Carrier Pigeons”
Axe “Chocolate Man”
Got Milk? “White Gold is”
Got Milk? “One Gallon Axe”
TNCC- “Bring on the Trumpets!”
Starbucks “Hank”
Altoids “Fruit Pants”
Virgin Mobile “House of Paygoism”
Old Spice “The Man Your Man Could Smell Like”
Hahn Super Dry “Pioneering Beering”
Dairy Queen "Hiking"
Dairy Queen "Guitar that Sounds Like Dolphins"

Music videos

The Avalanches “Frontier Psychiatrist” (2001)
Electric Six – “Danger! High Voltage!” (2002)
Electric Six – “Gay Bar” (2003)
Electric Six – “Radio Gaga” (2004)
The Bumblebeez – “Dr. Love” (2007)
LCD Soundsystem – “All My Friends” (2007)
MGMT - "Congratulations" (2010)

wow kouta,
props to you for the props to the Colonel flower, what a gun director
cant go past jonathan glazer though
can you imagine guiness surfers done with our boys in place of the horses, particularly the champ.
would be cinematic GOLD

i cant believe poor Toms surname gets turned into flower!
thought u were joking!

K-U-N-T-Z

um I think you missed the point.
obviously if you appoint a new full service agency, digital agency, and social marketing director (not randomly) than youve already got a marketing communications plan

Unfortunately that spelling was used previously as a way to bypass the filter.

_________________
"One of my favorite philosophical tenets is that people will agree with you only if they already agree with you. You do not change people's minds." - Frank Zappa

my hunch would be to not put too many eggs into the social media basket,
chances are you'll only be re-inforcing messages to the people who already are loyal members

guess I just found a new way to bypass it then! the old Rhys-Jones-hyphen!

Haha - that is most definitely the theory, Laguna. But not, in my experience, the practice.

I had one client who appointed a brand agency because the new COO had said, "Hey, let's appoint a new brand agency - to freshen the brand up". Um, I think you could call that a plan.

_________________
"In better news for Blues fans, Jarrad Waite was not named on the club's injury list."

sounds all too familiar!

is that the 1 and only Ladies Love Cool J 'livin' with his radio' in your avatar? props

with da Kangol on and all

Good stuff - I hear Ogilvey is in the top bracket for online stuff, but we already have a rival company's similar division working on our social media gear. Nothing like a bit of healthy competition I suppose.

_________________
29 different attributes,
And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.

yo peeps just want to get your thoughts on how you think Man City F.C & Chelsea have gone about their online m/ship stuff, thoughts?

http://www.mcfc.co.uk/Tickets-and-Membe ... emberships

http://www.mcfc.co.uk/

http://www.chelseafc.com/page/Membership

Prefer the cleaner look of City's.

_________________
29 different attributes,
And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.

I ordered some stuff for a mate off the Boston Celtics store and found it really user friendly and a great looking site.

http://www.celticsstore.com/index.php?&ecid=PRF-SM-200000&PA=PRF-SM-200000