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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 12:06 am 
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Bruce Doull
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Laguna Legend wrote:
MEMBERSHIP NUMBERS!!!!!!!!!!

CFC are DESPERATE for an extra 10,000 members, my sister is involved with the club on occassion in a corporate sense and knows Jeanne well, and it seems the only thing she's concerned about is getting more members.

I think its a major stain that we only have 38,000 while the filth have nearly double and the scum have at least 50+ (i think, dont quote me)
i know onfield success is a major factor, particularly with the filth, but how does that explain the scums big numbers??
the inner circle at the filth attribute most of it to Fat Eddie which is probably true because they had double as many as us BEFORE they won the flag anyway.

So TC'ers HOW DO WE THINK THE CLUB CAN ACHIEVE ITS MEMBERSHIP GOAL?


Valuing members would be a good start.

Looking at realistic ways to expand the membership base would be another good place to look into.

Yes, yes, you all know what's coming here......

There's a pretty large city with a massive population to the North of Melbourne which gets overlooked constantly in favour of other cities. A 10 year commitment, especially with the introduction of a new team would be a good idea. Get some of those which might be wavering, or calling themselves 'supporters' but think that membership offers nothing north of Broadmeadows, to commit to the club in return for the club committing to them.

Link in with a local team, and actually connect with the city its associated with to make a connection with the population base there.

I have plenty more ideas like this.....all someone has to do is make a little contact......

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 8:12 am 
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Geoff Southby
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You can't just push a button and deinstitutionalise a place. You need medium to long term plans around some core concepts, and good people to make it work.

As much as I love the Carlton Football Club, it has done itself a massive disservice over the years through neglect of members from both the membership and communications departments. The public face of Carlton is pisspoor - too many complaints about service, too weak a front-piece (website) for the Club, too slow to address issues, and an arrogant attitude around 'members must sign up' without thinking through the offering.

i was very impressed with Collingwood's membership page a little while ago and put it up here. I was more impressed with the fancy - yet simple- words of offering their premiership to the fans. Carlton seems to think a member is yet another person who can buy a raffle ticket rather than a co-sponsor of the whole business.

We need to rethink the offering and induce people to come on board. Loyalty / honour will only get you so far.


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 9:34 am 
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Alex Jesaulenko
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Laguna Legend wrote:
MEMBERSHIP NUMBERS!!!!!!!!!!

CFC are DESPERATE for an extra 10,000 members, my sister is involved with the club on occassion in a corporate sense and knows Jeanne well, and it seems the only thing she's concerned about is getting more members.

I think its a major stain that we only have 38,000 while the filth have nearly double and the scum have at least 50+ (i think, dont quote me)
i know onfield success is a major factor, particularly with the filth, but how does that explain the scums big numbers??
the inner circle at the filth attribute most of it to Fat Eddie which is probably true because they had double as many as us BEFORE they won the flag anyway.

So TC'ers HOW DO WE THINK THE CLUB CAN ACHIEVE ITS MEMBERSHIP GOAL?

THOUGHTS ANYONE??

(do we need a high profile President? Do we need to lower the cost of mship? Do we need to reach the next generation, maybe through schools/auskick etc?
should we sign the first ever chinese player and get 10,000 'new' australians on board? should we give charlie sheen a game?
high profile supporters?

From memory I reckon we dropped about 10,000 when we traded Fev..............!!!!!!
coincidence? or the loss of thousands of Kids carlton hero hence less interest.

As far as marketing goes what are we thinking of the 'NO PASSENGERS' campaign, personally coming from a branding/advertising bground I think it SUCKS
ive heard a lot of people ask 'what the hell does that mean'
i honestly couldnt explain it myself.


SUGGESTIONS PLEASE

nb. manchester united have 193,000 (at around $35 per year for adults), bayern munich have 115,000
the yankees and cubs account for 50% of all mship and merchandise sales in the ENTIRE U.S
MCC have 95,000 for crying out loud

SO, on field success aside, HOW DO WE DO THIS PEOPLE?????????


I think the answer is indicated in your post.
The way you tell the tale of your sister and Jeannie...
the only thing they are concerned about are members.
I read 'numbers', where it should be 'people' or 'valued members'.
It's like this little inner sanctum that believe they are Carlton..and everyone else just serves them.
Maybe that is not true, but we are not treated as though we were essential to the lifeblood of the club.
I feel ,as a member, that I'm just peeking over the fence at the lucky few who get to really be a part of the club.
Again..I say, that's my perception,and feeling.
Not neccessarily how things really are.
Other clubs seem to do the inclusive thing a lot better.

Having said that, the new Essendon* campaign is pretty bad.
You are really asking for it when you have a whole bunch of Dons supporters saynig 'I'm One.' :lol:

yep..we know you are. :razz:

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 10:05 am 
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Ken Hunter
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Location: Melbourne
Laguna Legend wrote:
MEMBERSHIP NUMBERS!!!!!!!!!!

CFC are DESPERATE for an extra 10,000 members, my sister is involved with the club on occassion in a corporate sense and knows Jeanne well, and it seems the only thing she's concerned about is getting more members.

I think its a major stain that we only have 38,000 while the filth have nearly double and the scum have at least 50+ (i think, dont quote me)
i know onfield success is a major factor, particularly with the filth, but how does that explain the scums big numbers??
the inner circle at the filth attribute most of it to Fat Eddie which is probably true because they had double as many as us BEFORE they won the flag anyway.



Scum supporters have jumped back on due to St James and to a lesser extent Bomber. Their decent start to the season will be helping.

As for us promote the shit out of the 3 game memberships. I don't see the shame, every other club gives them out by the bucketload. Our 3 game memberships also give you entry to ANY game, I think some clubs have them only allowing you entry to certain games. Western Bulldogs have an agreement with VU that students can get a free 3 game membership allowing them entry to 3 certain games (I think against interstate sides) - are these counted in their tally? If so why don't we do something similar with Melbourne Uni??

I think price wise our memberships are comparable to other clubs - perhaps we need to work on the pack more.


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 11:21 am 
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Wayne Johnston
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It begins and ends with respect. They can start by giving meaning to the members' vote.

Full credit to the SOC though, doing an outstanding job. :thumbsup:

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 11:27 am 
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Alex Jesaulenko
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budzy wrote:
It begins and ends with respect. They can start by giving meaning to the members' vote.

Full credit to the SOC though, doing an outstanding job. :thumbsup:



excellent point!! :thumbsup:

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That’s not a political statement — it’s a harsh reality, and we must act,” she said. “He is a clear and present danger to the things that keep us strong and free. I support impeachment.”


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 11:51 am 
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Rod McGregor

Joined: Tue Sep 28, 2010 1:52 pm
Posts: 194
If we moved back to princess park I think we'd double the numbers.
Our family haven't bought a membership since we left. We just can't stand docklands. Princess park was our home, and the social club + having a kick on the ground after the game really made us feel a part of the club.
Docklands makes me feel like an animal being herded into a giant room.


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 12:23 pm 
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Stephen Kernahan
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Posts: 17893
If they are now DESPERATE for members, they have left their run too late.
They need to start from scratch in their membership campaigns. Besides a catchy slogan, what have they done?

We should easily be top 2-3 for members. Its a disgrace that our numbers are comparable to melbourne.

They haven't connected at all with supporters/members.

I don't know the answers but I'm not paid to know the answers. the people that are, have failed IMO.

I thinks it great if Jeanne takes an interest in this because thus far, there has been no-one accountable for such a poor situation.

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 1:22 pm 
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John James

Joined: Sat Mar 11, 2006 2:18 pm
Posts: 675
Location: Adelaide
Saw this in the paper. Seems we have a new Media manager

http://www.adelaidenow.com.au/entertainment/confidential/michelle-trewartha-into-whole-new-ball-game/story-e6fredq3-1226037432340

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 1:24 pm 
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Bruce Doull
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Posts: 33618
Location: COMFORTABLY DISSATISFIED
bluegirl72 wrote:
I think the answer is indicated in your post.
The way you tell the tale of your sister and Jeannie...
the only thing they are concerned about are members.
I read 'numbers', where it should be 'people' or 'valued members'.
It's like this little inner sanctum that believe they are Carlton..and everyone else just serves them.
Maybe that is not true, but we are not treated as though we were essential to the lifeblood of the club.
I feel ,as a member, that I'm just peeking over the fence at the lucky few who get to really be a part of the club.
Again..I say, that's my perception,and feeling.
Not neccessarily how things really are.
Other clubs seem to do the inclusive thing a lot better.

This.

We've all got our individual horror stories and complaints, but on the whole, we just don't feel part of the club. We don't know who our players really are as people. We're not allowed into training. We're given no opportunity to get to know the people at the club, and thus we don't feel like one of them. We're the ones on the other side of the fence to them, and this is where we should stay. Compare that to...
Image

One of my theories is that our club is AFRAID to market itself. We've copped so much shit these past 8-9 years that the club is afraid to give anyone more ammunition (just look at how the media mock our slogans every year) by even daring to be seen. So the attitude is "@#$%&! you then, I'm not going to talk to you anymore" which leaves a no-mans-land for members left to fend for themselves. The Club has become toothless, a once mighty giant now not wanting to risk stepping on any toes. The time for being vanilla is over.

SA Blue wrote:

This isn't a bad way to start :eek:

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#GUILTY


Last edited by Donstuie on Tue Apr 12, 2011 1:30 pm, edited 1 time in total.

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 1:28 pm 
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Bruce Doull
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Location: Back in reality
SA Blue wrote:

She can manage my media anytime. :eek:

Seriously though, fantastic that we have some fresh blood in PR.

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And only 7 that you like;
20 ways to see the world,
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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 1:31 pm 
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Geoff Southby
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Location: Corner of Queen and Collins
Coutts may have to learn some new jokes with a woman in the room.

My goodness she's appropriate for the role.


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 1:41 pm 
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Stephen Kernahan
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:thumbsup: :thumbsup:
Good job Blues

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 2:58 pm 
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Rod Ashman

Joined: Sat Sep 09, 2006 2:01 pm
Posts: 2099
Little sex appeal at the Blues, it's so obvious. Seen as old and crusty, Big Jack still our loudest noise in the media, FFS.

Coaches:

Pies - Malthouse
Dons - Sir James
Blues - Ratts

President:

Pies - Eddie
Dons - David Evans (huge connections in the bus world, good orator)
Hawks - Kennett
Blues - Sticks (mate of Dick, now our long term "temporary" Prez)


Answer this question, when's the last time you heard a Carlton coach try and access the supporter base via a presser in a confident and assertive way?? Like really rally the brotherhood? Bombers and Pies are complete masters at this, think Sheedy and the way Hird has tried to marshall the troops since he came in, a Sheedy clone. No comparison.

Eddie, Kennett, Evans get out there in the press and really push the brand big time, they generate ideas and discussion. Sticks can't do the that from the Social Club bar.

Tom Elliott as President, there's a start. Popular @ 3AW, connections, brains, business savvy, a great package. Loves the Blues. As for coach...


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 3:03 pm 
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Bruce Doull
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I would call Malthouse media-adjusted. He used to be a royal pain to journalists.

Tom Elliot I have as a 50/50; bit of his dad about him, but a respected business mind. That said, knows nothing about football, and won't be able to learn much from his dad as he's a relic of a bygone era of professional sport.

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And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 3:10 pm 
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Ken Hunter
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Donstuie wrote:

One of my theories is that our club is AFRAID to market itself. We've copped so much shit these past 8-9 years that the club is afraid to give anyone more ammunition (just look at how the media mock our slogans every year) by even daring to be seen. So the attitude is "!@#$%& you then, I'm not going to talk to you anymore" which leaves a no-mans-land for members left to fend for themselves. The Club has become toothless, a once mighty giant now not wanting to risk stepping on any toes. The time for being vanilla is over.



This is a good theory. This year's slogan and new clash jumper got far more attention (mostly negative) than any other clubs. Ditto the slogans in previous years.

The general lack of respect the club has is obviously affecting how it operates. In the past we could have put out the dumbest slogan or campaign ever and no one would have criticised it because we were Carlton.

That will improve when we gain respect back but until then who knows what the answer is. It seems a two-fold problem, the technical system itself (not being able to change your membership online, payments not being processed, receiving none or more than one membership, etc) and the humans working on it (not enough, not experienced enough, etc).


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 3:28 pm 
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Ken Hunter
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SA Blue wrote:

You guys might be instantly impressed by a pretty blonde, but I'm going to need more photos before I can gauge how good she will be in this role.

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 3:31 pm 
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Rod Ashman

Joined: Sat Sep 09, 2006 2:01 pm
Posts: 2099
jimmae wrote:
I would call Malthouse media-adjusted. He used to be a royal pain to journalists.

Tom Elliot I have as a 50/50; bit of his dad about him, but a respected business mind. That said, knows nothing about football, and won't be able to learn much from his dad as he's a relic of a bygone era of professional sport.


Dicker, Kennett, Costa, David Smorgon - what did these guys "know" about football. Jim? Tom is the son of an ex-President, surely a guy with his intelligence picked up a few things along the way? David Evans is the son of Ron, the guy seems to be ticking a few boxes at the moment, just look at their membership. Of course Jack is a relic, but I'm sure Tom would sniff the wind and keep him in his place. Whatever, we need a new media savvy, smarter, business minded Prez, that's my two bob.

Mick is a pain in the butt, agreed, but the guy holds court at press conferences and other media appearances, as well as being a respected feature footy journo at The Australian, our only national newspaper. Compare that to Ratts. :oops:


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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 3:46 pm 
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Ken Hunter
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Blues Clues wrote:
Mick is a pain in the butt, agreed, but the guy holds court at press conferences and other media appearances, as well as being a respected feature footy journo at The Australian, our only national newspaper. Compare that to Ratts. :oops:


Oh for God sakes.

Ratts has been a senior coach for how long.... 3 years... and you compare him to Malthouse who has been a senior coach for 26 years.

:roll:

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 Post subject: Re: Communications
PostPosted: Tue Apr 12, 2011 4:01 pm 
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Stephen Silvagni
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Good one chucky........... :thumbsup:

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