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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 6:56 am 
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Geoff Southby

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They're pretty cool shirts. I normally avoid wearing branded club stuff because it's all pretty naff, but I reckon I'd be tempted with one of those.

No reply to a paid-up member using their own time to supply an idea? How arrogant and rude of the recipient.

The weird thing is, the Yankees have done all the work... cFC would merely need to replicate. No shame in that... Half the growth businesses in Australia shamelessly copied themselves from overseas models. Now I think I'll go have a Boost Juice... Or perhaps a Nudie.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 8:49 am 
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Stephen Kernahan
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seanpb wrote:
I mentioned this in a thread ages and ages ago, and I sent a template to the club but received no reply.

The Yankees have these, which are absolutely brilliant, cheap to produce, easy to produce, and they tap into a core market: nostalgia and fandom. Replace the NYY with CFC and you've got the shirt!

They have most, if not all, current players, as well as countless legends: Mantle, Di Maggio, Ruth, Maris, Mattingly, Gehrig et al.

Imagine walking into the Carlton Shop and seeing a wall of these, beautifully simple T-Shirts with Judd, Murphy, Gibbs, Kruezer, Yarran etc next to Kernahan (or Sticks), SOS, Doull, Nicholls, Williams, Jezza, Hunter, Southby, Cresswell etc... The club could run polls and do legends in blocks, like a seasonal thing. Every so often they put forth a new batch of names and the top rated names get a shirt.

They could be sold for $40 each, and you'd see them absolutely everywhere at the footy. They'd sell like hot-cakes out the front of the ground and at the club. And, because they're a simple navy blue t-shirt, they'd go with everything.

But, alas, another opportunity gone.

Image

Too true. That NY logo is probably the most recognizable on earth and we have one similar, especially the CFC without the laurel wreath.

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 9:42 am 
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Ken Hunter
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Dr.SHERRIN wrote:
The brand ain't great at the moment Missnaut. Was the 'brand' brought up at all?


Look, you've already made up your mind - despite not knowing what went on - that Monday night was a waste of time so I'm not going to bother.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 9:52 am 
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Robert Walls
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yeah, why can't the club make a decent t-shirt.

we're flowered.

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 9:58 am 
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Stephen Kernahan
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missnaut wrote:
Dr.SHERRIN wrote:
The brand ain't great at the moment Missnaut. Was the 'brand' brought up at all?


Look, you've already made up your mind - despite not knowing what went on - that Monday night was a waste of time so I'm not going to bother.


That's where you're wrong! I know exactly what went on Monday night...I've spoken to 3 people who were there! I'm only saying I don't agree with the process and the continual crap that comes out of the place...but feel free to continue to pat them on the back for trying.

You might like to read some of the earlier posts in this thread to understand where I'm coming from.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 10:24 am 
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Ken Hunter
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Dr.SHERRIN wrote:
missnaut wrote:
Dr.SHERRIN wrote:
The brand ain't great at the moment Missnaut. Was the 'brand' brought up at all?


Look, you've already made up your mind - despite not knowing what went on - that Monday night was a waste of time so I'm not going to bother.


That's where you're wrong! I know exactly what went on Monday night...I've spoken to 3 people who were there! I'm only saying I don't agree with the process and the continual crap that comes out of the place...but feel free to continue to pat them on the back for trying.

You might like to read some of the earlier posts in this thread to understand where I'm coming from.


I'm failing to understand why you have such an issue with the club asking "normal" members and supporters and heavy users of social media about their opinions on what the club could improve on for members and users of social media.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 11:01 am 
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Stephen Kernahan
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missnaut wrote:
I'm failing to understand why you have such an issue with the club asking "normal" members and supporters and heavy users of social media about their opinions on what the club could improve on for members and users of social media.


I don't. I think that's great - I really do. But not extending an invitation to people who have, for example, consulted to large companies and sporting organisations on how to better communicate to their members is an oversight in my book. I may be jumping the gun if Deloitte aren't charging them - if the club is getting some assistance from them for free - then I'm fine with it all...if not - then they're alienating people who fork out considerable money to Carlton every year.

I'm not sure how long you've been around the place missnaut - but the clubs' Communication Manager is out of his depth in the 21st century. We're a log way back from where we should be in many areas.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 11:39 am 
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Alex Jesaulenko
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I love the shape of those hats Grro.
The T shirt idea is also a winner!
missnaut, I'm sure there are people who would like to know more about the night, who haven't heard from anyone else what happened.
cheers.

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 12:10 pm 
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Alex Jesaulenko
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grrofunger wrote:
this is what our caps should be

in our dark navy and replace NYY with CFC

Image



I wrote exactly that in my Sticks survey

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 12:20 pm 
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Ken Hunter
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Dr.SHERRIN wrote:
missnaut wrote:
I'm failing to understand why you have such an issue with the club asking "normal" members and supporters and heavy users of social media about their opinions on what the club could improve on for members and users of social media.


I don't. I think that's great - I really do. But not extending an invitation to people who have, for example, consulted to large companies and sporting organisations on how to better communicate to their members is an oversight in my book. I may be jumping the gun if Deloitte aren't charging them - if the club is getting some assistance from them for free - then I'm fine with it all...if not - then they're alienating people who fork out considerable money to Carlton every year.

I'm not sure how long you've been around the place missnaut - but the clubs' Communication Manager is out of his depth in the 21st century. We're a log way back from where we should be in many areas.


I'm only a n00b to this site. (I don't know quite who knows who and does what in regards to being involved with the club so apologies for any ignorance.) Had read on and off for a while but mostly just for the match stuff. In fact it was really social media that got me posting - the TC twitter account is great for match updates.

I've no idea what the agreement is between the club and Deloitte, and as I said I've also got no idea how they decided who to invite along. If you have suggestions as to who/what should be involved then (if you haven't already) why not contact them - I realise some of these people have probably already been suggested to them in the past but as they are now seemingly actively working on this you might get a (better or actual?!) response?

I agree with you and everyone else that it is bloody poor form of the club to completely ignore suggestions, offers of help and general questions from supporters over the years. Maybe this is the first step in trying to rectify poor communications.

Re: web content, hopefully when the deal with Telstra is up the club will NOT renew it and really focus on making a good, user-friendly, informative website instead of the shit, slow thing that would fail every usability test on earth that we have now. It's a bit sad that the Bummers have done better in that area.

ps - bluegirl i am getting to that!

eta: And you know what? I @#$%&! hate baseball caps in general because they make my head look fat!


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 1:57 pm 
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Bruce Doull
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missnaut wrote:
...the TC twitter account is great for match updates...


I agree! :lol: More people should follow TC on twitter! :smoking:

http://twitter.com/TalkingCarlton

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 2:20 pm 
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Rod Ashman
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For the sake of the vector the shirts are a bit lighter, obviously they'd be navy blue.

For your consideration:

(If you look closely the traditionalists have been appeased. I thought it a nice touch to include the old logo). These are just a selection of names. Obviously I've missed plenty, but the club wouldn't.

Image

Image

Image

Image

Image

Image

Image

Thoughts?

I suppose they'd change "dominator" to "Johnno" or whatever. But Sticks, Braddles etc could be options.

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 2:33 pm 
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Stephen Kernahan
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Great stuff sean....i have a few 'vintage' ones of these already as they've been floating around the NHL for a few years. Love what you've done with the Carlton themed ones. And for St.Patrick's Day we could have one with CLOVER on the back! Better yet - you can also customize them if proper online setup is in place.

Actually the retrospective Tees would be a great marketing initiative for the Spirit of Carlton and could generate extra revenue for that group which, let's face it, is where we love seeing money go.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 2:46 pm 
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Ken Hunter
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seanpb wrote:
For the sake of the vector the shirts are a bit lighter, obviously they'd be navy blue.

For your consideration:

(If you look closely the traditionalists have been appeased. I thought it a nice touch to include the old logo). These are just a selection of names. Obviously I've missed plenty, but the club wouldn't.

Image



As long as they came in womens sizes! For some reason - and this goes for any sort of supporter or fan merch - the womens designs are often duds.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 3:35 pm 
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Bruce Comben
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Long time reader, first time poster.

The shirts look good and I've wanted something like this for a long time. But, why wouldn't you put the CFC logo in the middle of the shirt ala the actual jumper. They have these sorts of shirts for teams from most American sports and they are generally replicas of the actual uniform. You could even stick the AFL logo on them. For a comparision see this: http://store.nba.com/product/index.jsp? ... Id=4214104

My only query is when did the AFL start putting players names on the back of the jumper? I'm not a big fan of the names on the back, but I guess it does allow for referencing some old names. An alternative is doing them with some of the logos from yesteryear on the front.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 3:39 pm 
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Bruce Doull
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I like them seanpb. :thumbsup:

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 4:26 pm 
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Rod Ashman
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Berg wrote:
Long time reader, first time poster.

The shirts look good and I've wanted something like this for a long time. But, why wouldn't you put the CFC logo in the middle of the shirt ala the actual jumper. They have these sorts of shirts for teams from most American sports and they are generally replicas of the actual uniform. You could even stick the AFL logo on them. For a comparision see this: http://store.nba.com/product/index.jsp? ... Id=4214104

My only query is when did the AFL start putting players names on the back of the jumper? I'm not a big fan of the names on the back, but I guess it does allow for referencing some old names. An alternative is doing them with some of the logos from yesteryear on the front.


I see your point, but for me the shirts are an alternative to the traditional guernsey. They're a fashion item. As such there is a point of difference between the two. I love the match guernseys, but would be interested to see how consumers would react if faced with the option of buying something like this instead (or as well, probably).

In conjunction with Nike I see the shirts having the swoosh, AFL logo (as the AFL owns the license rights for stuff like this I think, as opposed to the club) and possibly the years of premierships the players played in if applicable.

For example, the Johnno one would have the Nike swoosh on the right breast, the AFL logo below that and '79, '81, '82, '87 below that. They could be Nike dri-fit shirts, I suppose.

This way the shirt would be balanced, and not so lopsided on the left hand side.

It's a great way of celebrating the players and the club from both past and present. And, at a relatively cheap price point (say between $40-$50) they'd sell a truckload.

Another option could be displaying the emblem that that particular player wore during their career on the front (so Kernahan would have the handsewn one, whereas Judd and Murphy would have the new one). That'd probably add a cost to it all that makes it unfeasible, but its another option.

When I get home I'll mock up those amendments, if you'd like.

Furthermore, I'll send the mock ups through to the club again, see if I can get a response.

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"In fairness it did seem in the early days of the draft teams would just pick a name totally at random out of a hat. I'm pretty sure we picked James Cook at #2 one year. The mediocre forward, not the explorer" - Me, 12/9/2011

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 4:47 pm 
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Bruce Comben
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Seanpb - all valid points and good ideas. I can see you've put some thought into the issue. I'm just glad there are some others out there that want simple tee designs and we're having a conversation about it.

The point you make about the old emblem on the front is the one I was trying to make about putting the old 'logos' on the front. So, yeah, you could have the 1930s-1997 emblem on a Kernahan shirt for instance.

I'll also say that the only piece of Carlton merchandise i've purchased in the last 10 years was the one the tee with 80s logo and VFL on the arm. I know that these sold really well for our club and other clubs. It was a simple design, so, to borrow a line from Spud Frawley, maybe they'll learn from that.

All in all, i'd love to see what some of these options look like if you have the time to do them.


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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 5:07 pm 
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Rod Ashman
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I like what my Dad says about stuff like this: "keep it simple, stupid".

That's what clubs don't offer enough of in a merchandising sense. Simple, clean, unobtrusive designs that appeal to your sensibilities as a member/supporter/consumer. You want to be able to wear it more than one day a week. Not in all situations, obviously, but a comfortable, clean shirt is something you're happy to wear down to the shops and stuff like that.

We're a proud club with a great history and some legendary players. Players who've excited us and whose exploits we still recall fondly, players who made us love the club and who we idolised. In addition to the present day players, who speak to the present day generation of Carlton fan, having these shirts adorned with the names and numbers of past greats is fantastic way of connecting past and present.

The tags of each shirt, for example, could be like a footy card. With stats, action photo and what not.

If you give the consumer a good product they will buy it. No doubt about it.

I'll come back with some alterations and get some thoughts on them, and then send them off to the club.

I want opposition fans to see us wearing these in the street and think "how good would it be for us to have a shirt like that..."

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"In fairness it did seem in the early days of the draft teams would just pick a name totally at random out of a hat. I'm pretty sure we picked James Cook at #2 one year. The mediocre forward, not the explorer" - Me, 12/9/2011

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 Post subject: Re: Communications
PostPosted: Fri Aug 27, 2010 5:10 pm 
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Bruce Doull
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The sad irony is that the marketing gurus from other clubs will probably read threads like this and steal the ideas to use for themselves.

Meanwhile, Coutts and co will continue to pat themselves on the pack the 3rd year in a row they give us a recyclable membership pack.

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