Synbad wrote:
Honesty with yourself had everything to do with success.. Lol
Sorry synners, I didn't realise that you knew so much about me
Synbad wrote:
Step one.. Don't overestimate who you are.. Be honest with yourself and handle things with integrity.
Not naive at all...
It's a mentality like yours that is unable to grasp the basics that has us where were at today
I will ignore your ideology as I can see from your posts that you won't listen anyway, however the club appears to acknowledge it's shortcomings in marketing and has looked to re-shift it's brand values in the new business plan which is positive.
The key to the success of this plan is going to lie square in the marketing department, they are going to have to reconnect the emotional attachment to the brand and come up with innovative and modern techniques to achieve this.
Our past successes are too long ago to rely on a nostalgic value and won't resonate with next generation which is the lifeblood of sports teams, the failure of the blueprint attests to this notion, so let's hope that Trigg can drive this as I have said many times our board is seriously lacking in expertise in this area.
If I were Trigg, I would be championing the board to use an highly rated external marketing company to provision the brief and use in house team to deliver against the brief. I am not sure we have the cattle to do the strategizing based on previous campaigns.
Honesty. Integrity. Accountability.
The board and management could try those for starters...