Scathing, but unfortunately true.

You should forward those opinions to the Club, DUG.

_________________
And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

It's so gratifying to see the embracing of change on this site!

As one of the older generation on this site, I have fond memories of the old logo as we pounded teams during the '70's and '80's.

But it's time for a change, and I like what the club has done, and I do come from a marketing background. As I've written elsewhere, the committee has made few correct decisions during their time in office, but this one works for me.

For starters, I like the new logo, as it has clean lines and does look balanced as far as I'm concerned, whereas the old crest version looks cumbersome, cluttered and dated.

More importantly, it's important to consider who the club is trying to capture with the new look, and I'd suggest it's not the people who visit this site. Carlton is looking to the younger generation who haven't committed to a club, and need to have a contemporary 'look'.

The 1980's version looked right for the decade, but I think would look out of place today, as it had an amateurish feel in keeping with the times. If we reversed the emblems and tried to introduce the '80's version today, it would be absurd.

Tradition is a cute little thing which gives us a warm inner glow, but is really a curse for those enslaved by it, as it makes any change severely compromised, and crushes progress in any form.

_________________
"The old believe everything, the middle-aged suspect everything, and the young know everything." Oscar Wilde

JW why do we see the change of the club logo as question of good design versus bad design?

Why do we scoff at tradition as being saomething that is dated and needs to be altered to reflect the f*&king here and now?

There should not have been any change to the logo simply to attract a younger generation, who clearly have not embraced the club much less the new logo as the drop in membership numbers clearly illustrates.

Is changing the logo going to mean that we are going to win more games? Doesn't seem to have had much of an impact there!

Win games and the younger generation will follow suit.

Change the logo and they don't give a damn.

The generation that the CFC is seeking is elusive and fickle and they also know that logo design change is purely a means to grab some cash for the club thru merchandise.

_________________
“It is a state of mind, a system of belief, a way of seeing the world, a deep faith that, because you are Carlton, you belong to something great.” - Mike Fitzpatrick articulating what Out of the Blue means.

Excellent points, Mr Worrall.

I do tend to agree, that the "80s" logo looks dated and "hand-made" and would look silly if it were re-introduced.

However, the new version of the logo to me is ill-thought out.

I received an email from the club a while ago, which included the new logo on it, but above that, was a "squashed" version, which in reality looks like a cross between the "new" version and the "80s" version.

That "mistake" actually looks cleaner, more balanced, stronger, links better to our historical jumper logo of 1933-1997, and is everything the "new" version tries, and fails, to be.

This is the comparison:

_________________
And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

You must change or die. This club has adapted and changed as the needs require for 140 years. It should take strength from the past but embrace the future.




I think it is more a move to prevent younger people being 'turned off' the logo rather than attracting them.

The old logo is old fashioned and would have served to actually keep young people away.

At least the new logo looks modern, hence kids will not be driven away. These things are important to kids whether we like it or not, little johnny is not going to wear Carlton gear or visit a website covered in wreaths, laurels and latin.

Your membership argument is silly and irrelevant. You have no figures with regards to the demographic nature of the new membership base and have absolutely no evidence that 6000 members did not sign up because of the logo. I would suggest there are plenty of other reasons they never signed up.

_________________
|♥♥♥♥♥♥| http://www.blueseum.org |♥♥♥♥♥♥|

Our club is not meant to be a democracy.

Can anyone imagine more than a handful of members voting for change? Obviously not, but that doesn't mean that no change is good for the club. We vote for administrations to run our club and make decisions based in our club's best interests, not to run to us for opinions everytime they want to make changes.

_________________
"The old believe everything, the middle-aged suspect everything, and the young know everything." Oscar Wilde

Still unsure why they're not pushing generationBLUE harder if the youth market is so important. The sub-brand exists to cater for the more niche youth market. While deifintely aiming for an even younger demographic and armed with a more sizeable budget no doubt the AFL's J-squad is the obvious example here.

I'm not completely disagreeing that an update wasn't in need, I just don't like the final result all that much.

_________________
Click here to follow TalkingCarlton on twitter
TalkingCarlton Posting Rules

Agreed. I think it could have been done better all round.

_________________
And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

JW I am not expecting the club to come running to me for my opinion on the what crepe paper to use for the blasted banners.

But in matters relating to the club guernsey, club logo and club song, I expect to be consulted.

Not to much to ask I don't think.

_________________
“It is a state of mind, a system of belief, a way of seeing the world, a deep faith that, because you are Carlton, you belong to something great.” - Mike Fitzpatrick articulating what Out of the Blue means.

There are two parts to consider here, the jumper logo & the club logo. I believe that the club has ruined both of these.

_________________
Between our dreams and actions lies this world

But the 2 have to be synonymous.

You can't have the Club going around with 2, or 3 or more logos, it dilutes the "brand" and it's identity in the marketplace.

_________________
And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

"Something Blue" as a stand alone statement gives me the feeling of something really sad...

OMG, the boys in marketing have nailled it again!!

_________________
"...that's the thing about opinion - you don't have to know anything to have one..." Andre Agassi commenting on Pat Cash 2004
"...the less you know - the more you believe..." - Bono 2006

There are some really good points in this thread, both for and against the redesign.

Just to clear something up, I was refering to the removal of the 'notches' in my initial post - not comparing the two images overall. I was comparing the CFC logos solely (although I still prefer the laurel wreath design as my favourite logo overall!).

I think that Camelboy and KK summed it up nicely - the majority of the non-believers (let me know if i'm wrong) aren't adverse to change. It's just that in our opinion the final result is, from a design and compositional perspective, simply a bad product.

'Horribly unbalanced', 'cheap', 'dumbed down', 'bland', 'about to topple over' - are some of the comments made here about the redesign. Somebody wondered if it had been redeveloped by first year design students. All emotion aside, most people here feel that the motif is simply a shoddy design solution for what is quite an important project. Tampering with one of the most iconic and renowned logos in Australian sport is not to be undertaken lightly.

I'd love to know how much the CFC paid for the redesign.

And, I agree with another person that any number of people here could come up with a better solution. Maybe we should?


Another thing to think about - something that has me beat.

How does rounding the edges of the logo make it appeal to a younger audience?

And - how important is the logo overall in attracting new - younger - members to the CFC?


I think that we all agree that change is important, and necessary. Especially considering our current plight.

But what is the difference between good change and bad change? With such high emotion attached to every aspect of the club, sometimes it is hard to tell.

And, who lets the club know if said change isn't generally accepted? Do they think that they have a winner on their hands with the new logo?

_________________
#DonTheStash

It's a shame we don't have one of Australia's leading branding experts on our board like the Doggies.

_________________
Click here to follow TalkingCarlton on twitter
TalkingCarlton Posting Rules

Does anyone have an answer for me as to whether the club had to inform its adult members of the change in design to the club logo?

_________________
“It is a state of mind, a system of belief, a way of seeing the world, a deep faith that, because you are Carlton, you belong to something great.” - Mike Fitzpatrick articulating what Out of the Blue means.

This is my preferred change.

Like I outlined before, it's an updated version of the 1933-1997 Jumper logo

It's stronger and more stable than the "new" design

It's more balanced.

It relates to not only the 1933-1997 jumper logo, it relates to the "crest" logo.

In short, IMO, it's everything that the "new" logo isn't.



you'll have to excuse the quality, but It's a quick job done from a small .png file. I couldn't be bothered doing a full Illustrator version. I'll leave that to camel or I_S.

_________________
And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

i was thinking the same thing that is dreadful and they've put ti everywhere even on the club flag, something as simple as 'never lets you down' which i thought up in 5 seconds sounds better than that. Our club is getting worse and worse and the only way we're ever going to improve is to start winning games and we've been losing for far too long now and nothing suggests to me that that's about to change next year, a large number of supporters arent patient enough to wait another 3 or 4 years to start seeing success again esp. after the last 5 years. we need to address what we do on the field because that was the problem, it wasnt our emblem.

_________________
Last edited by true_blue3 on Mon Sep 26, 1981 5:07 pm; edited 92 times in total

The answer is neither...the answer is what we wore yesterday...a classier, cleaner, crisper logo that we have worn for most of our history.

And yesterdays (80's Heritage Rnd) jumper was better than the 80's one. Remember Braddles was bigger - Tommy Alvins was slightly askew - some seemed higher - and some logos lower....

...Against Essendon* the TEAM looked great - the other logo is cheap - lacks imagination and class and has to be changed.

I'm interested to know what people think of the one I put up just above, and my reasoning for why I think it would be a good option to look at.

I'd appreciate something more reasoned than "Nah, it sux....u r dum".

So let me have it!

_________________
And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.