Blues Membership Continues to Climb

Over the 40k mark.

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29 different attributes,
And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.

Hallelujah

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Premierships: 1869, 1871, 1873, 1874, 1875, 1877, 1887, 1906, 1907, 1908, 1914, 1915, 1938, 1945, 1947, 1968, 1970, 1972, 1979, 1981, 1982, 1987, 1995.

"GIBBS."

On track for a record year. Still don't think it'll get far over 45k unless we get on massive Winning!™ streak.

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29 different attributes,
And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.

If half of the members from last year that haven't renewed, do renew, then 45K is achievable.

Remember we have only had one home game, so there is still value in becoming a 2011 member.


RENEW YOUR MEMBERSHIP!!!!!!!!

7,000 members haven't renewed.

Do you think they are ringing them up and finding out why they haven't renewed? Counting out people who have died/left the country/whatever that's probably around 5-6K who haven't renewed for some reason.

I reckon if you did that you could get a substantial number to renew on the spot because they're lazy and just haven't got around to it and simply need a prod.

Also you could get feedback on WHY people aren't renewing.

AFAIK that sort of churn rate is not uncommon. It's a good question though, the numbers do seem quite high, so what compels one person to join one year, or for several years even, only to let their membership lapse?

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Could be kids who have decided not to opt into a membership once it's become their financial responsibility. Or young adults who have just lost concession status and decided that they can't justify a membership with their shift into the work force.

I'm sure there's some other categories.

Wait, who am I kidding, this is Gen Y... they don't budget.

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29 different attributes,
And only 7 that you like;
20 ways to see the world,
Or 20 ways to start a fight.

I think 40 - 45 000 members for a club like ours is a disgrace.

We should have 70 000.

I don't know why people spend time barraking for the Blues without actually supporting them. I know some people really can't afford it but there are plenty who can and don't. I amazes me.

Lets face it for the cost of one good night out you can get a membership.

I buy one and I only ever go to the games if we play in Perth which is one or two at the most.

Carlton would easily have 500 000 barrakers in the country and to have less than 10% sign up is ordinary.

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I support the Navy Blues whatever happens!

I totally agree. I've been thinking about this myself for a few years.

There is a perception that Carlton is a rich, 'business club', and therefore doesn't need membership revenue in the way North or the Bulldogs do. I know a couple of friends who go to a handful of games per year, but would only take out a membership if it saved them money, not to support the club. Their attitude is 'Carlton has plenty of cash... they don't need my money'. Collingwood is the richest club in the league yet has successfully marketed itself as 'the peoples club'!!... very smart... we need to do the same.

Also, take a look at the membership websites of Collingwood and Hawthorn.... so much better than ours. Much clearer, better designed, more engaging. Before I joined the Captains Club I had no idea that it gave you special access to entertainment in the social club room, buffet lunch and outdoor deck overlooking the docklands, as well as a good ground level seats in the forward pocket. I had no idea I could buy guest passes to each game so I could take friends and family without having to book seats. The information just wasn't presented in a way that was clear and understandable. You can't even sign up for the social club online, you have to call the club!

My point is that membership options should be presented in a clear and attractive way... easy to understand and with pictures and case studies. Make it glossy and attractive.... then market it using social networking, billboards and TV ads. Have incentives, competitions and online games... create hype... make it attractive.

I reckon we'd probably have the lowest ratio of members to supporter in the AFL which is a real shame and needs to be addressed.

The issue is that the club is not smart when it comes to inflate the numbers. Hawks started it with the Tassie games memberships plus cats and dogs.

Heard today that the Bummers 3 games membership includes the ANZAC day game. So if you as a bummers supporter want to see the ANZAC game you HAVE to buy the 3 game membership - no single game tickets sold. This is the way to get you numbers up.

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TC suffers from the social media illness - the death of respect and constructive discourse by keyboard.

If you're really curious about why members don't renew, there are a few threads here on membership complaints and membership extras that go some way to explaining it.

We'd do better if our membership and communications departments cared.

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"The ability to speak doesn't make you intelligent." Qui-Gon Jinn 15-05-2005

"there’s more chance of me becoming the full forward for the [Western Bulldogs] than there is of any change in the Labor Party." Julia Gillard 18-05-2010

I do agree with what you said Mikey but we shouldn't even need to be fudging figures. We should have 70K paid up members and who cares how many dogs or cats.

It would appear we have a few PASSENGERS in the marketing department.

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I support the Navy Blues whatever happens!

In a little defence of the marketing Dept, in this day and age it's pretty hard to please everyone. And of course they need to improve. I'd be astounded if they didn't read the threads on this sight as a feedback guide.

I don't mind people speaking up if there not happy but surely it's mostly about puting dollars into the club you support/love. Are you really not going to sign up because you didn't get your sticker sheet in the pack, or your cap was to small last year?

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I support the Navy Blues whatever happens!

But we have hot chicks now...I can't understand what else can be done

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WADA medical director Dr Alan Vernec describes Essendon* FC drug case as biggest scandal in team sport the world of sport has seen. #WC2WB

#GUILTY

Haven't renewed mine yet got a call from "Dan from Carlton" this afternoon. I am intending to renew, just been lazy. Good to see them following up.

It's not missing stickers or getting a shitty quality hat that stops people signing up, it's being left with the impression that the club views you simply as a source of revenue and not as a part of the club. By sending you a crappy hat they're saying "This poorly made $2 hat represents how much we really value you as a member".

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"One of my favorite philosophical tenets is that people will agree with you only if they already agree with you. You do not change people's minds." - Frank Zappa

When I sign up as a member it's about me giving something to the club not vice versa. But that's just me.

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I support the Navy Blues whatever happens!

It begins and ends with finals tickets. When we eventually do play a big final in Melbourne and the non members have the stress of waiting till Wednesday to buy a ticket they're should be a big jump in numbers the following year.

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"We used to sit around and talk about how bad the game plan was." Anthony Koutoufides

We should have a blockbuster pack, Richmond, Essendon* and Collingwood

That's a fair point, and the reason behind Collingwood's enormous membership growth I'd suggest.

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"One of my favorite philosophical tenets is that people will agree with you only if they already agree with you. You do not change people's minds." - Frank Zappa