Poofs..........!


kindest regards tommi

_________________
that'siti'mnotchangingthistagain......!

how about

some know we are coming

and some want us to play it safe

_________________
This type of slight is alien in the more cultured part of the world - Walsh. Its up there with mad dogs, Englishmen and the midday sun!

QFT. It was actually pointed out a couple by marketing expert in 2006 (I think?) when asked who had the greatest potential to "grow their brand"- he stated Carlton; at the time, he said that Carlton had one of the then biggest latent supporter bases but it wasn't tapping into its brand and not doing enough on the marketing front.

Now, FWIW, this great slogan has not only rectified this failing- it shows how far we've come. It's a brilliant ploy, guaranteed to get everyone talking about us and maintaining the momentum generated firstly by Dick and now maintained by Swann and the marketing dept. Well done!

Ewwww...........!


kindest regards tommi

_________________
that'siti'mnotchangingthistagain......!

Carlton 2012: "So how do you like your eggs?"

_________________
WADA medical director Dr Alan Vernec describes Essendon* FC drug case as biggest scandal in team sport the world of sport has seen. #WC2WB

#GUILTY

Unfertilised, thanks!

_________________
"You can't polish a James Hird"

I would hope that the 39,358 other members (or as you put it .... "a couple of others here") who signed up in 2008 would disagree with you and Melvey.

Maybe all 39,358 of them should PM you both with the 2009 St Kilda membership link.

_________________
^^^

Don't worry Essendon* ....... We still hate your guts

^^^

Or directions to the box seat at Richmond.

_________________
With 12 seconds to go in the 1947 Grand Final Fred Stafford snaps a left footed goal. Carlton beat Essendon* by one point..

Number 17 in Carlton's 25 Greatest Moments.

I hope I got the brackets right so the quote comes out OK. If not, apologies to all concerned.
I think Melvey, for all his detractors, has hit the nail on the head with this sentence. The rest of the arguments for and against are irrelevant because the slogan (that's all it is) is designed to do EXACTLY what Melvey said here and nothing more.
OK the 'brand' is tarnished but it was tarnished in 2002 by the salary cap scandal and thet it was tarnished betwqeen 2006-7 by the tanking scandal but before all that, they hated us anyway so who cares?
Collingwood's brand is well known for its marketing stategies (including the freebies on TFC thanks to Eddie) and its early success in the VFL. Everybody knows them. Their supporters love them. Everybody else hates them. For mine, that makes them successful from a marketing perspective. 'There's no such thing as bad publicity' (I think MM first said that).
My initial reaction to the poster was, "WOW!"
It makes no difference to me, personally because my membership is a given for the club but I immediately thought it could encourage more people who are not usually members to sign up. The club needs members and the money that we generate. If it is a successful campaign we will get more members and Richmond/Collingwood/Esendon/Hawthorn supporters will hate us more than they already do.
Only time will tell.
I only have one niggle with it. If we don't actually achieve something, other clubs will be able to use this against us.
"Yeah, yeah we know they're still coming." etc

_________________
Let slip the Blues of war (with apologies to William Shakespeare) (and Sir Francis Bacon, just in case)

If Coca Cola were to market themselves in a similar fashion after a few image problems, it would be to win back customers who have switched to Pepsi, or just stopped drinking Coke.

It is irrelevant what "the public" thinks of Carlton. The marketing campaign isn't aimed at Richmond or Collingwod supporters. It's aimed at Carlton supporters, and increasing membership. Keeping a membership drive low key and in-house would be stupidity of the highest order, especially if you based that move on worrying about what supporters of other Clubs think.

Certainly it's a marketing ploy . So what ? It's a bloody good one ! It'll work , and we will have a club record membership in 2009 .

And , what's more " They Know We're Coming " . Regardless of the past few years , the football world knows we are back , and that generates a certain amount of anxiety in all opposition clubs and supporters . Every time they see or hear that slogan , they will think of Carlton .

Of course , we will need to start the season well or things will lose their OOMPH !

_________________
Get the facts first.
Then you can distort them at your leisure.

Tanking Scandal - please.


Watergate is a scandal, - Carlton 2006 and 2007 is a poorly performed club with a very poor and underdeveloped list.

You portray 2006/2007 as some sort of scandal - yet your too scared for us to plant our flag in the ground and announce to the world that we are coming to get them.

Everyone portrays Collingwood as the be all and end all of marketing strategy - all Eddie has done over the past 10 years is grow their brand in the market place (and good on him) their on field performance is what its always been over the past 50 years, underwhelming .

At least we are showing some balls - if your too scared to announce our presence to the world in case we dont live up to expectations and your scared of a bagging around the coffee machine or water cooler on a Monday morning then maybe you should grow some balls too.

_________________
"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

You wouldnt want to have any kind of expectation would you..for the worriers maybe we need to put "(its okay we don't really believe it)" afterwards..

or maybe

Carlton
We're not gonna finish last this year
(We hope)

"They know we're coming" is a great slogan in my opinion. Gets people fired up and supporters passionate. indicates our time is arriving after some not so great seasons without referring to them, hopefully influencing existing members to stay on and those supporters that aren't members yet to jump on board.

has driven me to decide to upgrade my membership this year.

And to increase your post count by 50% - which is pretty impressive growth rate in these tough economic times.

_________________
"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

Or just get some sort of historical perspective on how Carlton have conducted themselves.

Never will that happen while I'm alive, NEVER!!!!!!!!!!!!!!!!!!!!

Maybe the club should of had the boys armed in commando gear to send a real message of fear?

_________________
Mjonc signing off at 8888

I think for the situation we're at and where we have been 'THEY KNOW WE'RE COMING' is a little to cocky.

God hope we don't have a stinker of a year or miss out on the finals. I think such a slogan and campaign has added more pressure as we all know that opposition supporters love sticking the boot into us

"THEY KNOW WE'RE COMING" is a great sell but not where we are at. going into season 2010 it would have been perfect slogan.

As for the tarnished brand the perception out there is we were a poor performing club even a train wreck at stages and we reaped the rewards for bad in house decisions. That's why campaigns such as this stink of mediocrity and not hard work. We were gifted

Hence why i would love the club to approach our climb back up the ladder and back as a powerful club in a humble way, hard work on and off the field not by some marketing shmo

I think that's a bit overcrowded.

The 2010 slogan will be "The Cup is Ours" Melvey

Seriously though, "They Know We Are Coming" slogan doesn't mean we are saying we are going to win the premiership All its saying is that we are building and to get on board for some good times ahead.

I think you need to get a life Melvey, you read into things far too much

_________________
"I will rejoice in their anguish, delight in their failure and revel in our success"

We are Carlton, @#$%&! the rest !!!!!!