Maybe you're the one whose sentiments aren't aligned with our financial interests, SurreyBlue
Carlton has been trying to secure a co-tenant for Princes Park. Now it looks as though Melbourne Storm are interested. But Telstra is a major sponsor of the NRL, and the Storm probably would not have been willing to be involved with Optus Oval. The return to Princes Park as the name of the ground allows us to secure more money. Only those who are ignorant or turning a blind eye would ignore this.
The decision to move home games to Telstra Dome has been made already. The question of the financial sense of doing so is a multi-faceted one that is not limited to whether we can secure a naming sponsor over the ground, or lose the amounts paid by Optus for that privilege until this year.
Optus remains one of our 2 major sponsors. For all we know, Optus will pay more in the future to be associated with a club that plays televised matches at TD and MCG than it did in aggregate when it had ground naming rights.
Separately, there are those who regret the selling of our traditions for corporate dollars. For those who grew up calling our home ground Princes Park, the change to Optus Oval was one of these. We weren't oblivious to the financial benefits of this, but can you seriously suggest that traditional supporters who refused to call it by the new name would have devalued these naming rights? The move to Telstra Dome is another such example, and I don't believe that anyone who harbours disappointment at the move is ignorant either. The deal's been done, and the benefits realised. Carlton fans pining for their traditional home ground do not affect Carlton's revenue stream in any way.