Synbad wrote:
There are studies my little friend Cecil
They have data
https://businesssideofsports.com/2015/0 ... u-support/It's you who make no sense.
And now I know why we hardly know anything about you!
Excellent try though.. In the scrap heap with the others
Can you show me something now?
Some valid information there, although is is a study on male sports in the USA, most specifically the MLB. I believe it is likely that females have a far greater influence in terms of influencing support for female sports teams.
I also raised the potential gains of attracting disenchanted female fans or new female fans who haven't previously supported a club. I believe there are financial gains to be made by attracting this audience.
Quote:
Aside from the digital revolution, the rapid rise in the importance, influence and value of female fans has been one of the most distinctive shifts in the sports marketing landscape in the last 50 years. This has been driven by some major societal and cultural changes around the world, and the increasing participation of women in sport, in particular at school.
We now see the impact of a second generation of young women growing up with a much higher chance of developing an interest in sport, and female sporting celebrities providing role models who are closing the gap with non- sport celebrities and their male counterparts. Fans are at the centre of the sports marketing equation and one of the primary reasons why sponsors invest in sport, and female fans are of particularly high value to some sponsors given their influence in purchase decisions.
http://repucom.net/women-sport/women-sp ... ship-news/I think the ability to attract female fans is important given the societal changes we see and increasing marketing opportunities to females. Their influence on purchase decisions is not to be underestimated either, given we are seeking financial gain from operating a women's team.