Correction, Camel. The CFC monogram is never 'shit', because of what it represents.

But the current version is 'less than ideal'

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

It seems a bit weird that with the 150th they have a unique opportunity to honour Carlton's past and incorporate the CFC monogram as utilised from 1920s to 1997 in a bigger way. There was no request or public vote to change it to what it is now anyway, but that aside all of the advertising of new 150 year products relate back to the new logo. No thanks. If they sell something with the proper monogram perhaps.

Still waiting for the New York Yankees and Collingwood and Manchester United and other successful sporting brands to change a winning marketing formula with their logos/presentation like Carlton did in 1998.

I don't have much of an interest in soccer, so I am sure there were times they (Manchester United) changed elements...I do know that their marketing has been "relatively" stable though. Eddie McGuire talks about the importance of deliverying strength and stability with your marketing.

All these big clubs do it.

When Manchester United had this logo above they only won 2 titles I believe.
How many has Carlton won with their "modern" logo?

new york yankees.. the interlocking NY logo has been going for a long, long time......but I am sure someone can find some website where it says there has been major changes...around the edges..but the interlocking logo is important = stability and strength.

"It wasn't until 1909 that the team changed to the familiar interlocking NY that would be the team logo long after the team became known as the Yankees, and would continue to be the cap insignia until today. "


I accept Carlton has a new path with their marketing. That is fine. I have accepted it...but if they are looking back at Carlton's 150th and don't have any link with guernseys /marketing based on the 1920s-1997 period then really it is a bit perplexing.

They will tap...don't fret.

And hopefully continue to wear it against Coll`,Ess*, Rich` for following seasons.

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THEY LIKE TO SEND UP!!!!!!!!

Until each team plays each other the same number of times, the AFL, as a fair dinkum competition, cannot be taken seriously.

He (Mr Swann) said the honour and pride associated with the club's traditional navy blue jumper was priceless.

I agree. All our success and pride comes from wearing the proper guernsey with the monogram (1920s -1997) which is a monogram shaped in an oval like format, almost like a football, and with thicker, bolder lettering. Now the monogram is shaped round and is not as bold.

The current guernsey is also a faded washed out blue colour for some reason as well. Anyway, I can accept they have changed it I think. The current version still looks better than any other guernsey in any comp anywhere in the world, but am hoping one day to see the bold old navy blue guernsey....it will probably be in 20-30 years time they might re-introduce it. Not expecting it prior to that time though.

I guess this jersey stuff is not as important as membership, sponsorship and winning. One can only hope they start winning stuff soon...

Too right tap. The old jumper was magnificent. The boldness has been lost with current guernsey. Could not believe they just changed it without any consultation. It was a bewildering experience to see the team run out in rd1 1998 with the changed monogram.
Anyway, hopefully Blaine "Dominator" Johnson will get to wear the old style one.

The Yankees used to have notches too:

http://en.wikipedia.org/wiki/Logos_and_ ... rk_Yankees

I wonder if there is a BRING BACK THE NOTCHES! thread on TalkingYankees.com ?

The NY Yankees cap logo and the jersey logo are two different things.

"It wasn't until 1909 that the team changed to the familiar interlocking NY that would be the team logo long after the team became known as the Yankees, and would continue to be the cap insignia until today." An interlocking logo signifies strength.

Read this article if you have any doubts about the power and strength via stability and a consistent message with marketing..

http://cityroom.blogs.nytimes.com/2013/ ... share&_r=0


Eddie McGuire knows about the importance of marketing (something Carlton didn't know about when it changed the guernsey without consultation in 1998) and that is part of the reason why Collingwood is the most powerful, wealthy and popular football club in the country.

I found this bit from the Wikipedia entry interesting:

The interlocking NY has varied greatly, and there are currently three major versions in use.

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

Yet, under FatEd, the "unchangeable" Collingwood jumper has changed several times. And he's also changed the official logo, IIRC

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

The current Collingwood jumper is veeery similar to the old Brunswick VFA jumper.
Being a good Nthrn Suburbs boy, I reckon that's where FatEd got the idea from.

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The problem with Socialism is, you eventually run out of other people's money.

Apologies if this has been revealed elsewhere already,
But does anyone know if there are any concrete plans to don a special commemorative jersey this year? With a distinctive design?
has anyone actually seen this?

I know true_blue3 mentioned something:


Looking at the Saints' design for their New Zealand matches, it actually looks pretty good:
http://www.afl.com.au/news/2014-02-12/new-anzac-strip-for-saints

Is there any creative thinking or design-work going on at Visy Park?
It would be nice to see some sort of one-off, distinctive design to celebrate the 150th year.
I might even shell out for it if they invested some effort into it !

The club announced late last year that there will be a special heritage jumper for our 150th year that will be worn against Richmond, Essendon* and Collingwood. Should be revealed soon.

Man the compared to the old school jumpers the newly designed logo is too feminine almost as arnie would say something for girly men.

Bring back the NOTCHES!

Oh when did we lose them? How has a results been since losing them?

Its the beards

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Here it is: $350 smackers, with your name on it (somewhere)