kezza wrote:
dadadadada wrote:
I couldn't see any membership stalls outside the ground like there usually is.
With so many kids at the ground it may have been an opportunity lost.
There was one on the walk over from Southern Cross station. A few people signing up from what i saw.
What we need is a 'Taco Truck'. If you're not aware @tacotruckmelb or tacotruck.com.au/ or
https://www.facebook.com/pages/Taco-tru ... 8917910211 has two trucks that drive around various inner suburbs of Melbourne, announces via social media where they'll be first thing in the morning for lunch and dinner and they sell shitloads of tacos from the back of a truck. Why not have the same business model, but instead of tacos - we sell Carlton memberships (and merchandise)?
No...you can't mix Tacos and Carlton memberships - it won't work. Stop distracting me little Mexican girl.
Call me crazy, but we're in a bloody competitive market, just like the restaurant industry. Sure - folks can complete the membership online or phone up - but what if they were given an incentive to buy a membership? No - not a taco (stop it) and not a @#$%&! raffle ticket.
Look - the taco truck passes me sometimes and I think - 'That's very cool'...imagine my reaction if it were a 'Carlton Truck'! And people needn't buy memberships (just like I don't buy Tacos) - but it's visual, it stands out and it engages with the public. It might just engage with the 8,000 who didn't buy a membership this year. And it gets people thinking about Carlton in a positive light.
You could tie in our sponsorships with it (Hyundai make trucks too) - you could put past players in it - you can bring a new generation of Bluebirds back to the club and put them in it. You could rent it out for birthdays - it will pay for itself in media. The club could have some fun with it. It could drive to the club's AFL Community Camp, it could park outside the Westpac Centre and as an example I'd like to see - it could park itself in Martin Place in Sydney for 3 days in the lead-up to our match against the Swans.
It's time for Carlton to embrace its supporter, take a calculated risk and go above and beyond the level of 'engagement' they already provide.
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