Faded for me too. Far more animosity for Essendon** and Richmond now.
In my case it was largely inherited - you were supposed to hate them. Eddie's involvement helped that along as did the natural dislike of the fact that they were the largest club for such a long time. But now - meh. I am sure if they climb back towards the top, dormant genetic hatred would be reactivated...

So what brings about your personal hatred for the Club?

Traditional rival with big bragging rights on the line for each game which is fun for both sets of supporters.... which is nothing like the hatred I have for Essendon** who are such a downer and legitimate stain on the competition.

This.

Whether we care to admit it or not, both sets of supporters know that their respective clubs wouldn't be what they are without the other.

It's the definition of "Healthy hatred".

Essendon** are pieces of shit.

X 3

Such heresy!

As I'm in my fifties, the Collingwood contempt runs strong in me, and the joy of beating them three times in GF's was such joy.

While I'll have loathing for certain clubs on occasions, especially Essendon** and St Kilda, the fear of losing to Collingwood is all consuming.

Harmes was out

Like most things in football, its history.

Adjoining suburbs and tribal loyalties

Collingwood was THE most successful club with 13 flags and had the largest supporter base when many of us here started following the game. Collingwood and Carlton were both very strong through the late 60's 70's and 80's and had many titanic battles which often included all in brawls. They probably hate us more than we hate them for what we did to them in finals, especially 1970 and 1979. Many older Collingwood supporters have never gotten over 1970. My uncle who played in the 1958 Collingood premiership side said to me after that game "that goal of Jesaulenko's must have bounced for 60 yards before it went through...it ripped my @#$%&! heart out". It scarred him for life.

And for me, going to that shithole Victoria Park and having to put up with those feral cauliflower in their arrogant glory when they inevitably beat us there was infuriating. Most of the kids at school where I grew up barracked for Collingwood and they were inevitably loud mouthed aggressive dyslexics with no hope and no future. And in more recent times that Cooooolllliiiinngwwwwoooood chant at the G was pretty @#$%&! annoying and re kindled suppressed bad memories for some of us.

In years gone by there was only Collingwood, Essendon** and Richmond to hate. The rest were inconsequential. Collingwood were easy to hate back then, less so now, but the animosity is just below the surface and will easily reignite. Maybe this Saturday, especially if Joffa puts on his gold jacket and that staging wanker Fasolo pulls a freak goal out of his arse.

Amen !