What does this all mean two years on ?

Synbad · **Posted:** Wed Apr 10, 2013 5:40 pm

Quote:

Dear <name>,

The 2011 AFL season kicks off in just over two weeks time and once again Carlton will be involved in the season opening game. This year we have a home game against Richmond at the MCG on Thursday March 24th with the match commencing at 7:40pm.

It will be the start of what promises to be an exciting and hopefully successful year for the Carlton Football Club and we are delighted that you are part of the Club in 2011.

As we have improved in recent years, the expectations have grown and this year we aim to continue to improve. Our objective is to once again be involved in the finals and to take another step and make sure we win a final. This is important for our development and once a team enjoys finals success it becomes part of the culture and gives everyone confidence going forward.

All Carlton people are aware of our wonderful history, the ultimate success the Club has enjoyed on sixteen occasions in the AFL. While we cannot live in the past, acknowledging and recognising those people that have helped create our history is important.

On Saturday March 26, the Carlton Hall of Fame Dinner, celebrating the 1981/82 Carlton premiership reunion will be held at Crown. This is a very important night for the Carlton Football Club as we honour those people who have played a significant role in our Club. During this function we will be inducting five new people into the Carlton Hall of Fame and one current Hall of Fame Member will be elevated to Legend Status.

Together with the celebrations of the 1981/82 Carlton Premiership reunion, this promises to be a very special night for Carlton people.

As part of the desire to acknowledge our history, the Spirit of Carlton – past and present, has assisted with the funding of a cabinet at Visy Park that enables us to display Carlton memorabilia for supporters to enjoy. The current display features the 1981/82 Grand Finals, including the Norm Smith Medal won by Bruce Doull in 1981.

While we must never forget what has happened in the past, it is now and the future that is most important for everyone at the Carlton Football Club. We know 2011 is shaping as a critical season in our ongoing development on the field as we strive to build a team that will win the Club's 17th AFL Premiership.

After months of discussion between the Board and Senior Management, together with consultants, we have released our five year plan – Carlton's Blue Print for now and the future. This is about taking the club forward from 2010.

In recent years we have strived to ensure we provide the very best facilities and support for the players and this culminated in the opening of the world-class facilities at Visy Park in 2010. While we will continue to ensure Carlton has the best resourced football department, this is just one element of the important strategic plan.

The Board believes it is important for everyone involved with the Carlton Football Club to be aware of the key elements of the Carlton Blue Print. This includes the Carlton Values and the Club's Strategic Objectives:

The Carlton Values:
Integrity
Teamwork
Innovation
Leadership
Excellence

Carlton's Objectives – By the end of the 2015 AFL season we will have:
Premierships – sustained success, including winning our 17th premiership, leading to winning two premierships by 2015
Supporters & Stakeholders – largest engaged supporter base
Brand – highest rating 'value for money' services for members, sponsors and supporters among our peers
People – attract, develop and retain a remarkable team of high performers
Financial – best resourced football department, sustainable surpluses for investment and a healthy balance sheet
A more detailed summary of the strategic plan has been released on the Carlton website for you to view. Click here to view the Carlton Blue Print online.

Importantly the Strategic Plan is more than words and ideas; it has true meaning and is part of the culture of the Carlton Football Club. This is a living plan, one that everyone at Carlton; the Board, Management, Staff, Coaches and players will live by. We believe it is a true blue print for our future and trust it provides you with confidence in what the future holds for your Club.

The Carlton Football Club promise is to be uncompromising in pursuit of sustained success and our mission is to win premierships and provide amazing experiences. This is part of our trademark and the benchmark for how the Club operates today, tomorrow and in the future.

We thank you for being an important part of the Carlton Football Club and look forward to enjoying a fantastic season together, commencing on Thursday March 24 at the MCG.

Yours sincerely

Stephen Kernahan
Carlton Football Club President
Member #1018328

This Sticks Kernahan message in a bottle needs to be opened and disected.

Is Sticks our very own Hans Christian Anderson

Discuss

Captain Dan · **Posted:** Wed Apr 10, 2013 5:48 pm

Nothing to dissect really. Realistically speaking, we won't win our 17th flag by 2015, let alone two flags...we're miles off the benchmark.

A bit ironic that when Ratten said prior to 2012 that top four was the pass mark, later on sacked, Kernahan said something like "you can't make closed-ended statements in this business". This press release is as closed-ended as you can get.

Synbad · **Posted:** Wed Apr 10, 2013 5:54 pm

Whatabout Germinders 20 by 2020?

Who are these guys??? :lol:

flower deluded idiots leading the club

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

Ok Synners...I know we've had this conversation before - but I'll repeat it here...

Everyone has a Strategic Plan. Some are better than others. Most of the good ones are done by people who have a pretty good understanding of the business they are doing the strategic plan for. And here's something I wrote to Keogh late last year...

DocSherrin wrote:

this is Carlton's Strategic Plan 2011-2015...

http://mm.afl.com.au/portals/0/blues_do ... eprint.pdf

...and this is Geelong's 2012-2016 doc.

http://www.geelongcats.com.au/staticfil ... ng_way.pdf

You might find they're pretty similar. But I've written a few of these myself. They're just words. They need to be broken down from here into internal documents that make up an annual business plan as a whole and teams and individuals given appropriate responsibility to make sure they're adhered to.

Then there's Hawthorn's new Strategic Plan...just released.

http://www.hawthornfc.com.au/staticfile ... 20Plan.pdf

It actually looks like a bit of a cut and paste of one I wrote in 2008, but essentially, they're all pretty similar. Just remember, you're just scratching the surface with this one. There's a shitload of stuff that sits underneath. Internally - it should mean a fair bit more than it does to the average supporter.

Adam Chatfield · **Posted:** Wed Apr 10, 2013 9:52 pm

These other clubs are like, good.

We are not.

Synbad · **Posted:** Wed Apr 10, 2013 10:51 pm

DocSherrin wrote:

Ok Synners...I know we've had this conversation before - but I'll repeat it here...

Everyone has a Strategic Plan. Some are better than others. Most of the good ones are done by people who have a pretty good understanding of the business they are doing the strategic plan for. And here's something I wrote to Keogh late last year...

DocSherrin wrote:

this is Carlton's Strategic Plan 2011-2015...

http://mm.afl.com.au/portals/0/blues_do ... eprint.pdf

...and this is Geelong's 2012-2016 doc.

http://www.geelongcats.com.au/staticfil ... ng_way.pdf

You might find they're pretty similar. But I've written a few of these myself. They're just words. They need to be broken down from here into internal documents that make up an annual business plan as a whole and teams and individuals given appropriate responsibility to make sure they're adhered to.

Then there's Hawthorn's new Strategic Plan...just released.

http://www.hawthornfc.com.au/staticfile ... 20Plan.pdf

It actually looks like a bit of a cut and paste of one I wrote in 2008, but essentially, they're all pretty similar. Just remember, you're just scratching the surface with this one. There's a shitload of stuff that sits underneath. Internally - it should mean a fair bit more than it does to the average supporter.

yeah but were off the pace completely... theyre not

TruBlueBrad · **Posted:** Thu Apr 11, 2013 5:52 am

Sticks isnt the right guy for the job. Im not sure anyone disagrees with you.

If he's still president in 2014 I hope a new group challenges because it will mean everyone cyrrently on the board is as bad as Sticks.

Im sure it wont happen though.

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

There seems to be a few different threads happening here. Let me answer it in one sentence.

Every entity needs a strategic plan. Everyone has one. At AFL level they all pretty much say the same thing on the surface whether it's Collingwood or the Western Bulldogs. Carlton are probably adhering to theirs better off-field than on, but you're clutching at straws if you're correlating an 0-2 start to the Greg Swann engineered strategic plan.

Megaman · **Posted:** Thu Apr 11, 2013 7:28 am

its all because of the strategic plan

Heavs · **Posted:** Thu Apr 11, 2013 8:05 am

and Ratten.

Synbad · **Posted:** Thu Apr 11, 2013 8:10 am

DocSherrin wrote:

There seems to be a few different threads happening here. Let me answer it in one sentence.

Every entity needs a strategic plan. Everyone has one. At AFL level they all pretty much say the same thing on the surface whether it's Collingwood or the Western Bulldogs. Carlton are probably adhering to theirs better off-field than on, but you're clutching at straws if you're correlating an 0-2 start to the Greg Swann engineered strategic plan.

Actually im not talking about a 0-2 start.
Talking about financial woes.
Sacked coaches straight after they have been signed up.
Shit membership.
Miles off the pace of other clubs.

And a nice shiny strategic plan that is pathetic on the back of that backdrop

Big Kahuna Boot · **Posted:** Thu Apr 11, 2013 8:25 am

....i think it's fairly obvious that we're neither the best, nor the worst off-field.. ..we're decidedly average, and that isn't a bad thing in and of itself.. ..however, for a club like ours, it's wasted potential..

woof · **Joined:** Thu Mar 02, 2006 9:51 am **Posts:** 4919

If we lived up to that plan we might have employed S.Dank.

Scotty12000 · **Posted:** Thu Apr 11, 2013 8:59 am

Getting bored again Synners?

You wanted the coach gone, he's gone. You want the president gone, he'll be gone before next season. What's the issue here? A board member talking us up (from a decidedly fanboy perspective in a video aimed at internet supporters which wasn't latched onto heavily by any media outlet)?

You're coming across as the neurotic girlfriend who has an issue with something that gets resolved, but she still stirs up the dusty memory of it to create drama coz she's got nothing left to moan about.

Give it time, we're on the right track - as Doc said strategic plans are like an iceberg - what you see is just the tip, there's a whole lot more going on underneath and if you really went into it, not many teams would get a massive tick in every aspect of their strategic plan season to season...it's pretty hard to have every area firing not only effectively, but to a point (usually a fair way ahead of current performance) where they achieve every goal.

Synbad · **Posted:** Thu Apr 11, 2013 9:08 am

Actually president is no certainty to be gone.....

you better believe it...!!!

A nd what time???

20 years ????

30 years????

35 ???

were falling behind.... some people dont wanna face it.

Were average.. and dropping

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

I understand some of your concerns Synners, but there's a positive spin that can be put on things as well. Not everything needs to be so 'negative nelly'.

The answer to how the club is operating doesn't lie exclusively in the strategic plan - it's more reliant on how well the clubs departments are adhering to their KPI's. Personally, my only concerns lie with how they prioritize things. I think there's still too much that's ad hoc, too much that doesn't work and in most instances they have the answer as to why things aren't working - but instead of remedying it, put it in the 'too hard basket'.

It's these types of things i.e - Making the membership process more efficient that warrants immediate attention. You needn't reinvent the wheel with a lot of what happens off-field and all clubs will tell you they're quite limited in what they can and can't do anyway. The assurances that I've been given is that next year they will have everything in place. That promise will want to be adhered to - otherwise you end up with only the very loyal renewing, yet even their patience is running thin.

As a former consultant (sorry Keogh), I'd love to see what their spend is in certain departments and what they're getting out of it. They might find that a few more dollars in some areas and a few less in others may fix some unbalances - not obvious until you get in there and analyse it.

Overall though - I think they're on the right track.

Synbad · **Posted:** Thu Apr 11, 2013 1:04 pm

There is the strategic plan-aims
Then there is the reality of where were at.

Somewhere there is a shortfall between where the club is at and what the president spews for public consumption.
Should those two things be poles apart?

You might want to put a positive spin on every thing that rotates'however the plan is a joke!_ don't bring up hawthorn or Geelong's- those two clubs are within calling distance.

Sticks is a clown and he has turned the mighty blues into a joke.

People won't question him or what's going on. They will just make more and more excuses.
It used to be we were too young. draft picks taken away. John Elliott. Fev.... pagan.. Micky Martin... Telstra dome.... The problem if sticks and his ridiculous thirst for absolute power at the club.

Keep spinning things doc.

Rexy · **Joined:** Fri Aug 15, 2008 6:46 am **Posts:** 28227

Synbad wrote:

There is the strategic plan-aims
Then there is the reality of where were at.

Somewhere there is a shortfall between where the club is at and what the president spews for public consumption.
Should those two things be poles apart?

You might want to put a positive spin on every thing that rotates'however the plan is a joke!_ don't bring up hawthorn or Geelong's- those two clubs are within calling distance.

Sticks is a clown and he has turned the mighty blues into a joke.

People won't question him or what's going on. They will just make more and more excuses.
It used to be we were too young. draft picks taken away. John Elliott. Fev.... pagan.. Micky Martin... Telstra dome.... The problem is sticks and his ridiculous thirst for absolute power at the club.

Keep spinning things doc.

could it be more that he's scared to enter the after-life ?

Synbad · **Posted:** Thu Apr 11, 2013 1:47 pm

Problem with sticks is he has no shortage of people sucking up to him and wanting to rub shoulders with him

Elliott built a culture of idolatry where these guys especially sticks were held up very high.
Sticks has no shortage of people telling him how great he is and therefore the guy believes he IS important in the greater scheme of things.

Very embarrassing and it's a synopsis on where the club I'd at still.

And yes what would sticks do without the Carlton football club. He finds it very difficult to let go.

If
Sticks had brains he would remove himself completely.

DocSherrin III · **Joined:** Tue Mar 29, 2005 2:09 pm **Posts:** 17210

Synbad wrote:

Keep spinning things doc.

Hang on...this is a Sticks thread now? Make up your mind!!

My stance on Kernahan hasn't changed. Started a thread on it if you remember correctly.

viewtopic.php?f=2&t=31763

My understanding is that he steps aside at years' end. You've obviously recently heard something else.

What does this all mean two years on ?

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