TalkingCarlton :: View topic

Footy's more than just than a game. It's a connection between generations, a bond between friends, an ice-breaker between strangers.

So today, we're calling out to every player, member and supporter of the Blues – on every corner of the globe – to stand as one and declare:

I am ready for victory
I am history in the making
I AM CARLTON

Go Blues!

Stephen Kernahan

I think they forgot to add,,,,,,,,,,,,,,,

"I am Carlton, and !@#$%& everyone else"

I thought the video was great. More of it I say.

Stone Free wrote:

I thought the video was great. More of it I say.

Agreed.

Only thing is, it's not clear to me what the goal is here. Is it a preview of our 2102 membership campaign, or something to fire up the fans going into finals?

Author:	Sin City [ Fri Sep 02, 2011 8:28 am ]
Post subject:	I AM CARLTON
[youtube]a_mZElRUhg8&feature=player_embedded[/youtube] http://www.iamcarlton.com.au/ Quote: Footy's more than just than a game. It's a connection between generations, a bond between friends, an ice-breaker between strangers. So today, we're calling out to every player, member and supporter of the Blues – on every corner of the globe – to stand as one and declare: I am ready for victory I am history in the making I AM CARLTON Go Blues! Stephen Kernahan

Author:	dane [ Fri Sep 02, 2011 8:34 am ]
Post subject:	Re: I AM CARLTON
I like it. Great video! Not sure about the personalized wallpaper though! Go Blues!

Author:	Donstuie [ Fri Sep 02, 2011 8:49 am ]
Post subject:	Re: I AM CARLTON
I dunno. Seems a bit too much like Essendon*'s idiotic "I'm one" campaign for my liking

Author:	HTP [ Fri Sep 02, 2011 8:52 am ]
Post subject:	Re: I AM CARLTON
There are officially no new ideas left in the world. Hope it works. I wonder what their goal is with this.

Author:	Outback Blue [ Fri Sep 02, 2011 9:12 am ]
Post subject:	Re: I AM CARLTON
I think they forgot to add,,,,,,,,,,,,,,, "I am Carlton, and @#$%&! everyone else"

TalkingCarlton http://www.talkingcarlton.com/phpBB3/

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Author:	missnaut [ Fri Sep 02, 2011 9:13 am ]
Post subject:	Re: I AM CARLTON
Outback Blue wrote: I think they forgot to add,,,,,,,,,,,,,,, "I am Carlton, and !@#$%& everyone else" That was the first thing I thought of

Author:	dane [ Fri Sep 02, 2011 9:18 am ]
Post subject:	Re: I AM CARLTON
Can't win!

Author:	Stone Free [ Fri Sep 02, 2011 9:19 am ]
Post subject:	Re: I AM CARLTON
I thought the video was great. More of it I say.

Author:	Sin City [ Fri Sep 02, 2011 9:22 am ]
Post subject:	Re: I AM CARLTON
I like it

Author:	buzzaaaah [ Fri Sep 02, 2011 9:31 am ]
Post subject:	Re: I AM CARLTON
Good work. I like it.

Author:	camel [ Fri Sep 02, 2011 9:35 am ]
Post subject:	Re: I AM CARLTON
Stone Free wrote: I thought the video was great. More of it I say. Agreed. Only thing is, it's not clear to me what the goal is here. Is it a preview of our 2102 membership campaign, or something to fire up the fans going into finals?

Author:	HTP [ Fri Sep 02, 2011 9:36 am ]
Post subject:	Re: I AM CARLTON
dane wrote: Can't win! Terrific observation. No, you can't. That's why brands segment a market, target the best segments, and position a product accordingly.

Author:	missnaut [ Fri Sep 02, 2011 9:37 am ]
Post subject:	Re: I AM CARLTON
camelboy wrote: Stone Free wrote: I thought the video was great. More of it I say. Agreed. Only thing is, it's not clear to me what the goal is here. Is it a preview of our 2102 membership campaign, or something to fire up the fans going into finals? On Tuesday they said it was an ongoing theme over the next 5 years, IIRC.

Author:	QLD_Blue [ Fri Sep 02, 2011 9:55 am ]
Post subject:	Re: I AM CARLTON
I really like it!

Author:	skadoosh [ Fri Sep 02, 2011 9:59 am ]
Post subject:	Re: I AM CARLTON
"The I AM CARLTON brand will be a driving finals message that will also carry over into the 2012 membership campaign," Swann said.

Author:	Taff [ Fri Sep 02, 2011 10:03 am ]
Post subject:	Re: I AM CARLTON
Just needed Jezza's and Andy's marks (with them speaking as well)and it would have been perfect!

Author:	teknodeejay [ Fri Sep 02, 2011 10:07 am ]
Post subject:	Re: I AM CARLTON
We might dislike our campaign but the one I thought was the worst was Geelong's. There's a big billboard as you drive in to the land of the Cattery which has a picture of Joel Selwood and a quote "I'm a member, what's your excuse?" followed by Cam Mooney and the same quote. The thought that comes to my head is "no shit, you're players of the club." Not a fan of that one at all. A bit too pretentious. This video is okay. Not heroic, but better than Can You Smell What The Blues Are Cooking?

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Author:	Figer [ Fri Sep 02, 2011 10:15 am ]
Post subject:	Re: I AM CARLTON
Love it. Proud & Passionate

Author:	kingkerna [ Fri Sep 02, 2011 10:18 am ]
Post subject:	Re: I AM CARLTON
Really like it, except for Mil touching his heart.

Author:	Megaman [ Fri Sep 02, 2011 10:18 am ]
Post subject:	Re: I AM CARLTON
I am Spartacus!