Lead story on Channel 9
$1M deal in doubt...Carlton trying to talk them around.
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| Mars/Masterfoods sponsorship deal - CHEWSDAY!!! (p11) http://www.talkingcarlton.com/phpBB3/viewtopic.php?f=2&t=27143 |
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| Author: | Effes [ Sun Jan 10, 2010 5:02 pm ] |
| Post subject: | Mars/Masterfoods sponsorship deal - CHEWSDAY!!! (p11) |
Lead story on Channel 9 $1M deal in doubt...Carlton trying to talk them around. |
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| Author: | Blueboy_Dan [ Sun Jan 10, 2010 5:03 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Yeah those poor people from Mars, we wouldnt want their brand tarnished after being associated with us, then they wouldnt be able to get all those kids and obese people addicted to chocolate anymore |
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| Author: | chubbyruss [ Sun Jan 10, 2010 5:06 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Possible catastrophic fire danger day in Victoria on Monday but those dumb cauliflower at CH 9 lead with the above story 
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| Author: | septembergurl [ Sun Jan 10, 2010 6:11 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Nine are the news breakers....of stories that have been floating around the net for the last fortnight. 
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| Author: | aido [ Sun Jan 10, 2010 6:21 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
You can not be serious. Was it really the lead story in the broadcast? if so thats a disgrace (it being the lead in story) But have to say it's a good get by Swan and co and its pleasing to see (even though it might not eventuate) that such a high profile company as Masterfoods/Mars wants to be affiliated with our great club. The times have changed. Let's hope Swan and co can talk them round. |
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| Author: | london blue [ Sun Jan 10, 2010 6:53 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Food for thought. i'd be surprised if the Mars organisation would be interested sponsoring on a significant basis ie target market is too narrow to be investing large $. However, they are made up of 3 independent businesses in Oz - sauces/condiments, confectionery and Petfood. Perhaps the 3 divisions have got together. Masterfoods (condiments, sauces etc) wouldn't have the marketing spend to throw at it (ie they turn over $300 million per annum and profits are not gold standard!!). An independent association would be a very small one. Mars confectionery makes reasonable profits - however a large sponsorship of a single footy club doesn't make sense ie too narrow against the target audience. Besides the decision maker for Mars confect is a mad, mad Saints supporter. Perhaps they maybe be interested in 'promotional' one offs similiar to their previous association ie Mars M&M's. Mars Petfood hasnt been mentioned on the news - might be some consideration. Much bigger business than the other two in the portfolio, with revenues of approx $800 million. Pets? maybe some value. Interestingly one of the 'spins' Mars petfood has used over the years is to include employees and their favourite pet on the label of some of their brands. Perhaps we might see Juddy and his cat on the back of a 'chicken and rice' meal or maybe the Krooz and his favourite great Dane on the back label of some liver treats???????   Consumer brands and footy associations tend to be very narrow unless you can have some stake at the AFL competition level. Mars will only make it happen if they could co-ordinate some interesting and complex marketing intiatives that could work across their multiple divisions. |
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| Author: | Ytoojae [ Sun Jan 10, 2010 7:06 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Channel 9 got majorly old news. Kinda funny with whats about to be announced. Channel 9 suck. |
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| Author: | aido [ Sun Jan 10, 2010 7:39 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Could it be............ Insignificant Eddie influenced the news room to lead with this story as they're looking for a naming rights sponsor. |
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| Author: | MPH78 [ Sun Jan 10, 2010 7:54 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Ytoojae wrote: Channel 9 got majorly old news. Kinda funny with whats about to be announced. Channel 9 suck. That sounds like great news to me ytoojae. When will the announcement be? |
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| Author: | Kaptain Kouta [ Sun Jan 10, 2010 7:58 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
septembergurl wrote: Nine are the news breakers....of stories that have been floating around the net for the last fortnight. Really? How about the rumour I heard earlier today? Has that made Channel Eddie? |
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| Author: | Ytoojae [ Sun Jan 10, 2010 8:09 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Channel Eddie are becoming as bad as SEN. |
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| Author: | SHHH! [ Sun Jan 10, 2010 10:00 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
chubbyruss wrote: Possible catastrophic fire danger day in Victoria on Monday but those dumb flower at CH 9 lead with the above story Not onbly was that the LEAD story on a very slow news day except for the Kid in the pool The Fire warning and many other things....... They had the reporter standing 0utside VISY Park for a live cross. |
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| Author: | BlueBern [ Sun Jan 10, 2010 10:23 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Masterfoods would be great........if you know what we're cooking!!! |
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| Author: | aido [ Sun Jan 10, 2010 11:18 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Taken from The Age website: Blues deny booze-cruise lost it a sponsor Quote: WHILE acknowledging that the alcohol-fuelled antics of players might have made potential sponsors coy, Carlton last night downplayed suggestions that it had ''lost'' a million-dollar deal with confectionery giant Mars.
Channel Nine news said that Mars, which has been in talks with Carlton as a possible replacement sponsor for the Malaysian government, had withdrawn. This followed the late December ''booze cruise'' that led to the exiling from the senior team of three players, Eddie Betts, Ryan Houlihan and Andrew Walker. A club spokesman said while some potential sponsors obviously had ''paused'' after the incident, talks were still continuing with several sponsors, and that it was not the case that it had ceased speaking to Mars. The spokesman said that Carlton could not be said to have ''lost'' a sponsor as a result of its off-field mishap because it had not signed one in the first place. |
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| Author: | bluedog [ Sun Jan 10, 2010 11:45 pm ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
BlueBern wrote: Masterfoods would be great........if you know what we're cooking!!! 
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| Author: | The Normal One [ Mon Jan 11, 2010 6:43 am ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Yet some people on this site fail to understand the realities player behaviour has on a club these days. Now for the AFL's turn to bend us over. |
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| Author: | budzy [ Mon Jan 11, 2010 9:30 am ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Rafalution wrote: Yet some people on this site fail to understand the realities player behaviour has on a club these days. ... Correct. Portraying a clean professional image is just as important as onfield performance these days. |
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| Author: | Captain Dan [ Mon Jan 11, 2010 9:37 am ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
budzy wrote: Rafalution wrote: Yet some people on this site fail to understand the realities player behaviour has on a club these days. ... Correct. Portraying a clean professional image is just as important as onfield performance these days. Ahhhh leave em alone. Going out and boozing even in the footy season should be encouraged...they are AFL players not robots They did NOTHING wrong! 
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| Author: | budzy [ Mon Jan 11, 2010 10:05 am ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
aido wrote: Taken from The Age website: Blues deny booze-cruise lost it a sponsor Quote: ......... The spokesman said that Carlton could not be said to have ''lost'' a sponsor as a result of its off-field mishap because it had not signed one in the first place. ..captain obvious ...our 'spokesman' is one sharp cookie 
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| Author: | jimmae [ Mon Jan 11, 2010 10:39 am ] |
| Post subject: | Re: Mars/Masterfoods sponsorship deal in doubt |
Did anyone forget that Mars used to tip plenty of money into Channel 9, particularly via the Footy Show? This has something to do with Ed, but more to do with their coffers... |
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