"I got to speak with Dwayne earlier today, the first time in about two weeks, and I made sure to ask him what you wanted to know about your Australian stuff. He has been approached and it'll tie in with the second of the two movies that he has coming out -- more than likely they'll air the Australian ad then the movie trailer ad or vice versa. The Australian group wants to have several of their well known people copy his most famous catchphrase "If ya smell what the Rock is cookin'" and screw it up and then they want to have Dwayne do the line for the company and then push the product by saying "no, no, no get it right Jabronis can you smell what the company is cookin'". Dwayne's interested in doing it because as you know he spent part of his childhood in New Zealand and he got to see your sports when he was living there so he knows more about it than most of us do. The other thing that you asked as for them getting his permission to do it, he said that he gave them permission a while ago. He liked the idea. Again, it was something he remembered watching a little bit of when he was growing up so it brought back some memories for him. Dwayne's always sentimental"

So, there you go.

I can't confirm it from the Blues side of things, perhaps someone else can. However, I find the following commercial to be kinda hilarious

Chris Judd "If ya smellllllllll what The Judd is cookin'" (messes it up somehow)
Marc Murphy "If ya smellllllll what The Murphy is cookin'" (messes it up somehow)
Bryce Gibbs "IF ya smellllllll what The Gibblett is cookin'" (messes it up somehow)
The Rock "no, no, no, Jabronis, get it right. Can ya smelllllllllllllll What the Blues are cookin'" (people's eyebrow)
*highlights for about 10 seconds of CFC in 2009* "Know ya role Blues fans and get your memberships TODAY"
*membership hotline number & CFC logo => fade to navy/black*
*The Rock's movie commercial*

Hopefully they film it in time to air prior to round 1. Simple but would be the best ever AFL membership commercial.

what college did dwayne johnson go to?

If it's well made - then well and good. But the marketing wasn't aimed at me to start with (which in itself may have been a mistake) and I think they overestimate how many people watched WWE in the 90's/00's to form a correlation to the catchphrase.

I would prefer it not be a repeat TVC...but a viral clip, which could work much better...and save the club a bundle of money - because the people who it's aimed at are going to see it in viral marketing form.
[youtube]SOCJ3UGwdmo[/youtube]

When I first saw the title I thought Dwayne Russell was throwing his support behind Carlton