Massive ad within it as well, pretty smart thinking outside the square

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SMFC 1959 : ONE LIFE, ONE LOVE, ONE CLUB

What does the ad say Thrylos?

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“It is a state of mind, a system of belief, a way of seeing the world, a deep faith that, because you are Carlton, you belong to something great.” - Mike Fitzpatrick articulating what Out of the Blue means.

That is bloody magnificent!

Finally a board that thinks logically.

Nothing all that special

First bit basically says to ring the number to become a member

The bottom bolded bit says "Carlton Football Club for life" basically

umm on the right hand side (my scanner isn't big enough), it has a caption saying that before December 21st 2007 you will go into the running for a signed Chris Judd jumper

As i said, i didn't expect to see this when i opened up the paper

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SMFC 1959 : ONE LIFE, ONE LOVE, ONE CLUB

Other than the details directing people to the website, the message is

Carlton for Life.

Much more poetic in Greek.

The undertones are pretty much Thrylos's signature.

Yep basically if you fiddle around with it

Sounds better in greek than english, much more powerful in the message

Good to see some blokes at blue land listened to my idea

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SMFC 1959 : ONE LIFE, ONE LOVE, ONE CLUB

If that was your idea, I tip my hat to you, good sir.

In fact, I will shout you a souv at TD.

I mentioned it to a few people who knew me around the soccer scene, as well as a few connections i have with the club, but someone else could of shared the same idea, i don't know

Wasn't just for the Greek community, the club has an untapped market when it comes to ethnic communities in Victoria, so hopefully it can establish a decent support and fan base throughout the Italian, Arabic, Greek communities that are populate the state.

If that means an extra 3-4k members, then it will be a decent financial return for the club...

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SMFC 1959 : ONE LIFE, ONE LOVE, ONE CLUB

This initiative is a sign of the times...we are spreading our wings....looking outside the square.

Campaigns with a specific target market; good move!

What a great target market...the Melbourne Greek Community.

They're passionate, loud, lively and loyal...this may just get the result the club is after. It should stir some passions...and they will stir others up...etc...isn't that so Greek. I prefer to have them with us than against us; that's for sure.

Smart Thrylos, smart marketing, smart club!....next..the Italians, the Chinese, the Vietnamese....

All Hellenics Welcome to live life with Carlton...we'll see what we can do about the Elgin marbles for you down the track.

Great stuff!!

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Everyone looks good in Navy Blue

Yup....................

























not sure about the French though.......!


kindest regards tommi




















ya HAD to mention the marbles didn't you Bomdi..........!

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that'siti'mnotchangingthistagain......!

Absolutely fantastic - great thinking by the Board as a large part of our membership base is Greek.

Would also expect to see a similar advertisement in Il Globo as well.


But dont forget this is an English Language Forum and we do discourage the posting of anything other than the English language.

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"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

Only because when ever you use it, its not very clean.

Great initiative by the club.

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The measure of a life is a measure of love and respect
So hard to earn, so easily burned
In the fullness of time
A garden to nurture and protect

#DopeThenStash

very nice.....

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“Every single element of the Club has to be the best in the league, meticulously and methodically, and only by doing this will we be elite and challenge for number 17.”
Greg Lee

LOOLOOTHI!!!!

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"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

Clever piece of marketing from the Blues.

Am I going to be embarrased if I get my missus to translate that?

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The measure of a life is a measure of love and respect
So hard to earn, so easily burned
In the fullness of time
A garden to nurture and protect

#DopeThenStash

I'm sure your wife would love to get a few LOOLOOTHIS.


In fact why dont you give her one now - you will get a few brownie points I'm sure.

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"Hence you will not say that Greeks fight like heroes but that heroes fight like Greeks"?

Winston Churchill

I would say this type of promotion is a waste of money. Good idea in 1957 but not 2007. What is the average age of this newspapers readers ... age 50 plus ... so they either like aussie rules or don't ... if they like aussie rules, they either like Carlton or they don't ... basically it is not an "untapped" market. Untapped markets are more your asian, african and arabic as they are more recent immigrants.

What is the level of migration of people from Greece in the last 5-15 years compared to asian, african or arabic immigrants ... see my point.

Don't start on the Africans, the thread will have to be moved to Talking Stuff.

Tommi,

What's wrong with Barnaby French?

Maybe the club should run an ad in the Irish Echo.

This is the first time in ages we haven't had any Greek players on the list.