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Alarming drop in support for our club!
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Author:  Jarusa [ Thu Sep 14, 2006 9:28 pm ]
Post subject:  Alarming drop in support for our club!
Roy morgan does a large scale survey every year. One of the things it measures is country wide support for each of the AFL teams.

When it was first measured in 2001 it was estimated that there were 603,000 Carlton supporters Australia wide.

Then in 2005, the estimate had dropped to 531,000.

Another survey was done in April this year and it had plummeted to 467,000.

Now clubs that were previously nowhere near Carlton such as Geelong and Richmond are within striking distance to overtake the Blues (see the graphs below).

2001
Image

2005
Image

62006
Image


IS IT TIME TO PANIC?


Author:  dannyboy [ Thu Sep 14, 2006 9:51 pm ]
Post subject: 
you and the wolfster should get together

and make me really happy!



:evil: :evil: :evil: :evil: :evil: :evil:
Author:  The Tyrant [ Thu Sep 14, 2006 9:53 pm ]
Post subject: 
Good old Roy Morgan Single Source......

Jar, you could tell us also how supporting footy clubs correlates to body-mass-index.

I didn't think this quesiton was asked in Single source....

(at least not in the datasets that get sent to the company I work for)
Author:  Jarusa [ Thu Sep 14, 2006 9:58 pm ]
Post subject: 
The Tyrant wrote:
Good old Roy Morgan Single Source......

Jar, you could tell us also how supporting footy clubs correlates to body-mass-index.

I didn't think this quesiton was asked in Single source....

(at least not in the datasets that get sent to the company I work for)


There is a single source? :shock:


Author:  The Tyrant [ Thu Sep 14, 2006 9:59 pm ]
Post subject: 
its the name of the piece of research, Jar... its even on one of your slides! :shock:

one of my greatest experiences in my professional life was going to the Roy morgan building semi-recently as a client. Frightening stuff
Author:  magic [ Thu Sep 14, 2006 10:04 pm ]
Post subject: 
Well umm we have been winning 3 and 4 games a year.

I would think we would have more if we started winning again.

What matters more is the % of your supporters that go to games and/or buy memberships.

Although we haven't been winning i went to 19 games this season and we have more support more often than not.
Author:  Wojee [ Thu Sep 14, 2006 10:05 pm ]
Post subject: 
Until they ring and ask me who I support I'll take these surveys with a grain of salt ;)
Author:  Tractor Boy [ Thu Sep 14, 2006 10:07 pm ]
Post subject: 
We need a Blue Baby Boom.... I've done my bit, now do yours people...

Its worth it just for the practice ! :P
Author:  The Tyrant [ Thu Sep 14, 2006 10:09 pm ]
Post subject: 
Wojee wrote:
Until they ring and ask me who I support I'll take these surveys with a grain of salt ;)


No, they come to your door with this one
Author:  Wojee [ Thu Sep 14, 2006 10:11 pm ]
Post subject: 
Lil' Miss Wojee hates being one of the only kids in Carlton gear at her school's footy day :cry:

Metric buttload of Essendon* and St Kilda kids though :evil:
Author:  Jarusa [ Thu Sep 14, 2006 10:13 pm ]
Post subject: 
Wojee wrote:
Until they ring and ask me who I support I'll take these surveys with a grain of salt ;)


I know what you are saying Woj, but these surveys are not just of a few hundred people, they are in the tens of thousands.

Statistically they are quite accurate, and the results that are shown above do not seem unrealistic IMO.

IS was right about participation, these figures can tend to follow the win/loss ratio dramatically. But it's still a worry.
Author:  The Tyrant [ Thu Sep 14, 2006 10:16 pm ]
Post subject: 
Jarusa wrote:
Wojee wrote:
Until they ring and ask me who I support I'll take these surveys with a grain of salt ;)


I know what you are saying Woj, but these surveys are not just of a few hundred people, they are in the tens of thousands.

Statistically they are quite accurate, and the results that are shown above do not seem unrealistic IMO.

IS was right about participation, these figures can tend to follow the win/loss ratio dramatically. But it's still a worry.


correct.....

its a database of answers over a 12 month period.... I think about 12,000 responses.

but remember its all just answers to a questionairre that someone rocks up to your door with... if you were on the fence you might answer Carlton if they're winning..... losing you might say "no answer" or whatever... its not necessarily going to be all that closely tied to membership etc.
Author:  TheGame [ Thu Sep 14, 2006 10:17 pm ]
Post subject: 
We've got a long way to go to catch up with that powerhouse the Brisbane Lions.
Author:  Jarusa [ Thu Sep 14, 2006 10:22 pm ]
Post subject: 
The Tyrant wrote:
Jarusa wrote:
Wojee wrote:
Until they ring and ask me who I support I'll take these surveys with a grain of salt ;)


I know what you are saying Woj, but these surveys are not just of a few hundred people, they are in the tens of thousands.

Statistically they are quite accurate, and the results that are shown above do not seem unrealistic IMO.

IS was right about participation, these figures can tend to follow the win/loss ratio dramatically. But it's still a worry.


correct.....

its a database of answers over a 12 month period.... I think about 12,000 responses.

but remember its all just answers to a questionairre that someone rocks up to your door with... if you were on the fence you might answer Carlton if they're winning..... losing you might say "no answer" or whatever... its not necessarily going to be all that closely tied to membership etc.


True.

But it is certainly something potential sponsors and corporate partners of the club would look at with interest.



Author:  Wojee [ Thu Sep 14, 2006 10:22 pm ]
Post subject: 
Jarusa wrote:
Wojee wrote:
Until they ring and ask me who I support I'll take these surveys with a grain of salt ;)


I know what you are saying Woj, but these surveys are not just of a few hundred people, they are in the tens of thousands.

Statistically they are quite accurate, and the results that are shown above do not seem unrealistic IMO.

IS was right about participation, these figures can tend to follow the win/loss ratio dramatically. But it's still a worry.


See my little winking man?


Kids who don't get brainwashed by their parents naturally follow the team that's winning, or the team with a player they identify with. Carlton have one of the biggest players as far as kids are concerned in Fev and I reckon they've done bugger all to leverage off that.

This club is [REDACTED].
Author:  Jarusa [ Thu Sep 14, 2006 10:25 pm ]
Post subject: 
TheGame wrote:
We've got a long way to go to catch up with that powerhouse the Brisbane Lions.


The Sydney and Brisbane numbers are almost meaningless, the 'support' expressed would be soft at best amongst mainly NRL supporting Sydneysiders and Brisbanites.

The numbers for the Melbourne clubs though are much more significant and to me give a very realistic indication of the relative support of each Melbourne club.

We are competing against them mainly for corporate dollars and we want to be as high on the support ladder as possible.

Author:  Kaptain Kouta [ Thu Sep 14, 2006 10:36 pm ]
Post subject: 
Jars, isn't the real truth of statistics in the trendlines rather than the specific out-of-context figures?

I realise that the trends of Carlton support is not good, but how is it over the last 10, 15 or 20 years, and how does that correspond to the year's (or previous year's) ladder position?
Author:  TheGame [ Thu Sep 14, 2006 10:37 pm ]
Post subject: 
I don't know Jarusa I think the filth are head and shoulders above everyone including the scum which is not the case in that survey.
Author:  BrizzyBlue [ Fri Sep 15, 2006 12:57 am ]
Post subject: 
Statistics, Damn Statistics. I happen to know how they get such large numbers for the Lions and Swans at least. My sister in law, who wouldn't know a football from a ping pong ball was fronted by a survey taker a few months ago. He asked these questions:

1. Do you follow any of these codes of football: Rugby League, Rugby Union or Australian Rules? Her answer was NO! :?

2. If you did follow one of the codes, which one would it be? Answer - I don't know the difference in them. :oops:

3. Assuming you had to pick a favourite club from each code, which clubs would you pick? Answer, tell me some clubs names. :garthp:

4. Well we're in the western Suburbs of Brisbane, so I suppose you would pick the Bronco's, Lions and University. Answer - Yeah that'll do, I gotta go and pick up the kids from school now.

Thanks for your time Ma'am.

That little gem of research is not worth a crumpet. If you were to ask a cross section of Sydneysiders who they followed in the AFL, the standard answer would be the Swans even though most of them have never been to a game or have any interest in it. :roll:

One only needs to look at the crowds at interstate games when the Blues play there. I can tell you we almost outnumbered the Lions fans in round 13. In previous years even when the Lions were travelling well, we had a large proportion of crowd support. It is different in Perth and Adelaide with their huge Membership base. It is hard to get a ticket there.

Don't fret. We will be back, and it will be bigger than ever.
Author:  bluey [ Fri Sep 15, 2006 3:01 am ]
Post subject: 
Given that this is reasonably acurate, it is not surpring considering
our ladder positions in the last 4 years, and the goings on at the club.

Taking all of that negativity, we are doing fairly well compared to most of the other Victorian teams.
It can be better of course, and the club needs to do something about it.

This applies to all football clubs.
They need to realise that the supporters are important, and they need to demonstrate this to the supporters. Not only at membership time.

When any thing is discussed about the club, we hear about what effect this will have on the sponsors, the players, the coach, the committee.
Very seldom are the supporters mentioned. I wonder how much they are considered in the overall running of the club, other than the money they represent.

I dont know the actual answer to this, but the perception is that the loyal supporters will always be there, and we dont have to do much for them.

.
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